At present, Apple has confirmed that it will hold this autumn's new product launch conference at 10:00 am (September 13th, Beijing time) on September 12th. At this critical moment, Apple's every move is particularly concerned. Because it reflects some important information about the new iPhone and iPad.
However, this year, different from the past, in addition to the three new iPhones, Apple is still doing some 'special' things. According to foreign media reports, Apple recently hired the media group Condé Nast) Former President of China, Leeds Himmel, works for Apple News. Currently, her LinkedIn job information has been changed to 'head of news business', confirming that she has been employed by Apple, mainly responsible for the influence of Apple News news business. .
Apple's emphasis on news services began in 2015, when Apple News applied Apple News and iOS9 to the world. At the beginning of this year, Apple acquired the well-known online magazine Texture, Texture to provide users with famous magazines such as Time Magazine. Since then, the Apple Content team has been in contact with the heads of The Wall Street Journal, The New York Times, and The Washington Times, hoping to add their content to the Texture.
Not only that, but Apple is also planning to invest billions of dollars to develop video content services, creating advertising revenue through video and IP, etc. It is worth mentioning that Apple recently grabbed the "Elephant Queen" from many competitors. And "Wolfwalker" two films worldwide copyright. Before that, they also won the copyright of "Wolfwalkers" animated film.
Apple was so close to the press conference that it once again showed the interest in content services. In Xiaobian’s view, the intention is very obvious – Apple will focus on its content services at this conference, even Overshadowed the new hardware products. Why is Apple, which is famous for its hardware, so obsessed with software-based content services?
First of all, Apple hardware products based on iPhone and iPad have already had very good distribution in the world, and their user base is also very large. And because the mobile phone market is beginning to appear saturated, and the cost of hardware such as mobile phone chips, memory, screens, etc. It is also increasing year by year, which makes the profit of Apple hardware products no longer as impressive as before. For this reason, Apple has to expand its development route to seek higher profits.
Therefore, Apple has set its sights on the news information field with great development potential. Take the domestic market as an example, UC headlines, today's headlines, Tencent News and other applications are developing very fast. These news apps not only have strong ability to suck and drain, but also have the ability to drain. And user activity is quite impressive. Apple can create advertising revenue through news services.
Secondly, in the quarterly earnings report released last year, Apple's service business revenue has exceeded the revenue of hardware products such as Mac and iPad. The iPhone has always occupied a 'strong position' in the Apple family. The data shows that the iPhone is still Apple. The largest source of revenue, its share reached 70%. However, at present, the iPhone's revenue has dropped from nearly 70% at the beginning of the year to 54.86% now. Obviously, Apple is reducing its dependence on the iPhone.
There are indications that hardware products such as iPhone and iPad may not be Apple's main direction in the future. With the diversification of user needs, Apple will pay more attention to the news business. Unlike hardware, this is The lower cost of R&D for class services can enable Apple to achieve sustainable income and provide a broader space for Apple's profitability.
