At the beginning of this year, under the pre-heating of Android O system, Google quickly brought a brand new mobile operating system for Android mobile phone users, code-named Android Go. With 'For the next Billions' (the next billion) The propaganda slogan, this new system came to us quietly.
Android Go is an important plan launched by Google to let more users experience and use the latest Android system. The new Go version of the Android system will be reduced based on the Android O system in the same period, which has achieved the goal of streamlining. All of this is to make the Android system run smoothly on ultra-low-key smartphones, which means that even a 512MB smartphone can experience the latest version of Android.
Since the adapter model is an ultra-low-end model, the system has almost no living space in the domestic market as well as in the developed countries. The direct attack range of Google Android Go is in developing countries such as India and Africa. In the long run, Google’s move is indeed very eye-catching. The smart phones in developing countries are still in the popularization stage. A cheap and easy-to-use Android machine really helps them open the market. However, the implementation of this strategy has been so smooth. ?
Although various manufacturers have not yet released the sales data of Android GO devices, the data exposed by foreign media is quite convincing in reflecting the popularity of Android Go devices. According to statistics, Google launched a small Google for Android Go. The installation of 'Family Barrel' has just exceeded 10 million. Google GO is an app that is installed on Android GO phones. Due to the low general configuration of Android Go devices, the original function software cannot run perfectly on the device.
Why did the Android Go system, which was in the mood for the opening, unexpectedly collapse after its debut? From the current point of view, the main reasons are twofold.
First, the Google Android Go system itself. Due to the launch of the Android Go system, the apps it supports only include some Google series and some app store software. The very common use of YouTube is to support downloading, but compared to Google. Android apps in the market, Android Go support applications are few and far between. To this end, Google provides application developers with pages and white papers for 'building products for billions of users', but this is not enough for application developers. Bring enough development enthusiasm.
Without application, users are not willing to buy; the amount of possession is not enough, developers are not willing to develop. Under such a problem of Party A, if Google can't come up with specific measures to solve the problem, then the status quo may not be optimistic. development of.
Second, the reason for mobile phone manufacturers, since February this year, global mobile phone manufacturers are constantly launching new flagships for the Snapdragon 845 and Android O systems, and this has launched a fierce battle. However, in the Android Go market, various manufacturers Like the classmates who are friendly and friendly, they only launch one or two products symbolically. Correspondingly, because the hardware configuration of the mobile phone is low, even the appearance and photo quality of the mobile phone are reduced, which greatly reduces the consumer's Android Go model purchase desire. Indeed, compared to some Android system entry models, the current Android Go smart machine is really not worth the price, if you have to say, it is only cheaper.
Conclusion: The original intention of Android Go is to further explore the mobile phone market in developing countries. Google’s original intention obviously does not have any problems. But the problem still exists. Google must face these problems, think seriously, and properly solve them, so that Android Go can achieve real Success.
