In the context of consumer upgrades, intelligentization seems to have become an important trend in the development of the home appliance industry. In the market, from smart phones to smart TVs to smart air conditioners, intelligent products can be described as endless. 'In the process of air conditioners from frequency conversion to intelligence, we Take the lead in speeding up the integration of intelligence and health technology, and extend the basic heating properties of traditional air conditioners to the big platform and new connotation of 'making the air more fresh'. 'This is the answer of Li Xinghao, chairman of Chigo Air Conditioning Co., Ltd. Said, this is also the creation of the next industry to accelerate the iterative innovation, market segmentation, structural innovation.
On September 5th, Zhigao Air Conditioning held a new product launch conference for the 5th generation of Smart King, which makes the air fresher in Heshan, Guangdong. As the carrier of the new Cold Age Zhigao strategy, Li Xinghao is full of confidence in the 5th generation of the Smart King. He believes that the series The product is not only a precise insight into the development trend of the industry and society, but also driven by technology to further promote the functionalization of air-conditioning products.
Miraculous 2018 cold year optimistic air conditioning overall market
2016, 2017, 2018 for three consecutive years of 'high temperature out of stock', the production and sales scale of the air-conditioning industry has pushed up one peak after another. National Information Center data show that 2016 cold year domestic offline air-conditioning market sales and sales The amount increased by 4.36% and 2.47% respectively in the year-on-year; in the 2017 cold year, the sales volume and sales of the air-conditioning industry in the domestic market increased by 28.5% and 30% respectively, setting a record for the highest sales; in the 2018 cold year, the domestic market for air-conditioners was 65.53 million. Taiwan, a year-on-year increase of 16.56%, still maintains a high growth trend.
It can be said that after two consecutive years of continuous experience in the air-conditioning industry, the overall market performance of the 2018 cold year is still optimistic. Wang Lei, vice chairman of the China Household Electrical Appliances Association, also said that for air-conditioning companies, the 2018 cold year is indeed A good harvest year, because it can maintain growth again this year at the peak of last year's history, this is a miracle in itself.
In Li Xinghao's view, the optimistic situation of the air-conditioning market in the 2018 cold year is due to the continuous high temperature in recent years, which has led to the further release of demand in the air-conditioning market. On the other hand, the prices of bulk raw materials have stabilized and declined, resulting in the cost of the air-conditioning industry. The pressure is reduced; in addition, the new retail model, further downsizing of marketing channels, and the further release of demand in the third and fourth-tier townships and rural markets have also brought momentum to market growth; finally, the air-conditioning industry can maintain growth and remain The strength of air-conditioning products has increased dramatically. Looking at the 2018 cold years, both quality, performance, and industrial design have developed rapidly. Intelligent, artistic, and fresh are becoming new growth points in the air-conditioning industry. This is not the 2019 cold year. Open, Li Xinghao will take his sincerity on behalf of Zhigao's air-conditioning products - the 5th generation of the intelligent king starts from 'new'.
Two of the world's first pioneers, Li Xinghao's Zhigao Intelligent King 5
As one of the four major families in the air-conditioning industry, in recent years, Zhigao's achievements in the air-conditioning industry have been obvious to all. Since the 'fast knife' Li Xinghao has re-launched the mountain, every new Chigo product release and brand event has also been launched. Eyes.
The 5th generation of the Smart King released at the Chigo Air Conditioning Conference included 206 models of hang-up, 205 models, 203 models and 93 models of the four strongest flagship products. According to Li Xinghao, Zhigao Dingli created the intelligent king 5th generation. Through the three upgrades of smart + fresh + health, we completed the world's first two self-breathing negative oxygen ion air conditioners and the world's first truly effective formaldehyde removal air conditioner.
About the concept of the world's first self-breathing negative oxygen ion air conditioner for the 5th generation of Smart King, Li Xinghao explained that this is the application of the latest environmentally friendly materials technology, in the core of the intelligent cloud customization of the first four generations of intelligent king products, intelligent cloud diagnosis and other core On the basis of functions, a total of 3 upgrades of 'smart + fresh + health' were carried out, which truly redefines the standard of 'fresh and good air'.
'First of all, Chigo's launch of the world's first self-breathing negative oxygen ion air conditioner is ecological, and the negative oxygen ion index measured by the outlet has reached the standard concentration of fresh air defined by the World Health Organization (not less than 1000- 1500 / cm3), after the domestic authority 'Wai Kai' detection, the negative oxygen ion concentration of the intelligent king 5 generation air conditioner outlet is as high as 6,500 / cm3, reaching the forest level defined by the World Health Organization. 'Li Xinghao introduced, second This series of products is also zero ozone. Different from the traditional high-pressure ionization technology, it will produce a large amount of toxic gas ozone. The high-tech material technology applied by Chigo Intelligent King 5 generation truly realizes zero ozone release and guarantees the negative blown air conditioner. The oxygen ion is pure and safe; finally, the 5th generation of Zhigao Intelligent King uses negative oxygen ions to actively attack and capture tiny particles in the air to make it coagulate and precipitate, effectively purify and clean the air, and release it for a long time, with a service life of more than 6 years.
Regarding the concept of 'the world's first truly effective formaldehyde removal air conditioner', Li Xinghao explained the functions and industry standards. From the functional point of view, Zhigao Intelligent King 5 is the realization of 'formaldehyde''s 'aldehyde' with four characteristics. Purification, including physical adsorption and chemical catalysis, original honeycomb structure, built-in high-quality sensors, etc., can not only effectively remove indoor formaldehyde, but also solve indoor air pollution problems such as benzene, sulfur dioxide, acetaldehyde, ozone, etc., and truly achieve comprehensive purification; In terms of industry standards, the intelligent king 5 generation has achieved the full compliance of the air-conditioner products in addition to the formaldehyde function. In the testing of the domestic authoritative organization SIMT Shanghai metrology test, the formaldehyde purification efficiency can reach 40%-45%! Far more than ≥25% formaldehyde The national standard of purification rate is the earliest product in the industry that meets the mandatory requirements of GB21551.6 national standard. It is also the product that has been put on the market in the air-conditioning market. The only air conditioner that can effectively remove formaldehyde is effective. 'So, we have Bottom gas, there is also the strength to say that the intelligent king 5 generation is the world's first truly effective addition to formaldehyde air conditioning!'
Focusing on new products, detonating the market in the 19 cold years
After experiencing the macroeconomic downturn and fierce competition in 2017, the market conditions and the demand for air-conditioning products have all improved. This is reflected in the performance report of Chigo Air Conditioning. In the first half of 2018, Chigo’s sales in China were RMB 3,334.7 million. 10% growth, accounting for 60% of total revenue contribution; overseas sales of 2.219 billion yuan, accounting for 40% of total revenue. Of course, 'growth' is not enough by external force, so in the internal strategy, Chigo adopted The flat management of the terminal and the multi-module balanced collective upward management strategy also ensure that both sales and amount increase.
In response to the 19 cold years that have arrived, Li Xinghao said that Zhigao Air Conditioning will focus on the new Smart King 5 generation, focusing on the three upgrades of smart + fresh + health, the world's first, creating the ultimate user experience, enhancing product premium, and further developing. In the high-end air-conditioning market; in terms of channels, we will continue to make a balanced and balanced layout of online and offline markets, accelerate channel sinking, launch new retail, further close the factory and market, and the distance between sales and customers; In the aspect, we will continue to deepen Chigo's global positioning of 'high-end air conditioners' brand positioning with the international influence of Jackie Chan. 'At the same time, we will further extend the 4.19 Super Brand Day to create a breakthrough product, brand, technology, marketing. Air-conditioning quality consumer nodes of various resources, and the strongest brand IP in the future of the home appliance industry.
In addition, Li Xinghao also revealed that Zhigao will implement certain new marketing strategies for domestic sales of household air-conditioning products. It is expected that the sales volume of the domestic market in the second half of 2018 will be higher than the first six months of the same year; due to rising raw materials and production costs, The average price of air-conditioning products will also increase in half a year, which will also increase the interest rate of related air-conditioning products. As far as the export of Chigo air-conditioning products is concerned, sales and export orders have been obtained in 2017 compared to 2017. With a small increase, sales in overseas markets in the second half of the year will also increase year-on-year.
After the 2019 new cold year industry structure upgrade and consumption upgrade meet, the two new trends of healthy air conditioners and smart air conditioners will merge. The mainstream consumption trend of air conditioners will follow the frequency conversion, intelligence, art, and will soon set off a new round of health war, the competition situation of air-conditioning industry. It will become more and more fierce. The simple air-conditioning and air conditioning is indeed difficult to adapt to the needs of the market. The 5th generation of Zhigao Smart King has made innovations and upgrades in the fields of intelligence, health and comfort, bringing more vitality and vitality to the air-conditioning market. It is no wonder that Li Xinghao wants to say, 'Intelligent King 5 generations of intelligent + fresh + healthy three major upgrades, the two worlds first, is not only the core competitiveness created by Chigo, but also we detonated the 2019 cold year market, inciting the reshaping of the air-conditioning industry New troika. '