With the continuous improvement of the consumption concept of our residents and the increasing emphasis on the health and safety of the diet, the demand for water purification equipment has gradually increased. The water purifier industry in China has developed well, and the production and sales volume has increased year by year. Investors are optimistic about this market, and the number of companies entering has increased year by year.
According to the "2018-2022 China Water Purifier Industry Market Analysis Research Report" released by the New World Industrial Research Center, in 2016, China's water purifier market size was 29 billion yuan, a year-on-year increase of 26%, and the market maintained double digits. The above growth, but the growth rate is slowing down. In 2017, the water purifier market as a whole improved, with a market size of 32.89 billion yuan, a year-on-year increase of 18.3%. Compared with 2016, the growth rate began to decline.
China's water purifier market started late, and it has only been more than 20 years since its development. Since 2012, the production and sales of water purifiers in China have started to increase year by year, but the market penetration rate is only about 5%, Europe, America and Japan. The penetration rate of developed countries and regions is around 75%. Compared with China, there is still a big gap. The water purifier market has huge potential for development.
China's water purifier market has great potential, optimistic about this development prospect, and the number of enterprises entering continues to increase. According to incomplete statistics at the end of 2016, there are more than 5,600 water purifier brands in China, more than 3,000 companies producing water purifiers, water purifier industry. The concentration is low, and there is a lack of leading enterprises. The excessive number of enterprises leads to the continuous expansion of production capacity. The growth rate is far greater than the growth rate of market demand. The inventory of the industry is more. Although China's water purifier market capacity is growing, the enterprise The degree of competition between them is getting more and more intense.
China has a vast land area, and the water quality varies greatly from region to region. Different regions and different families have different water habits and needs. Therefore, the water purifier industry has higher requirements for detailed service. Together with the core of the water purifier. The component filter is a consumable and needs to be replaced regularly. This requires the water purifier industry to have all aspects of sales and service, including consulting, installation, cleaning and maintenance, maintenance, etc., all must have professional and thoughtful service. But China's water purifier Industry homogenization is serious, service awareness is uneven, industry standards are not standardized, and most companies cannot meet consumer demand.
According to new analysts in the industry, with the increasing consumer awareness of China's residents, the demand for water purifiers is growing. China's water purifier market has great potential. Although China's water purifier industry started late, it has developed rapidly. The broad prospects have attracted many companies to enter. But too many companies have not brought positive development to the industry, lack of product innovation, serious homogenization, and low service awareness. These pain points have seriously hindered the further development of the water purifier market. Expand. In the future, the water purifier industry needs to innovate for these pain points in order to guide the industry to a healthy direction.