Dr industry's direction has been very clear, do not wait until the regular Dr A chicken feathers, only to find that you actually have a better choice! Using Porter's five forces model to see the ine

Medical Network September 10 This talk about the DR, not the ring brand, Dr Full direct digital X-ray photography system, Popular point is you go to the hospital medical checkup film equipment called Dr. Why talk about the DR Industry, because the author in this industry, relative understanding. But Dr is a very subdivision of the industry, and the size of the domestic market is about tens of billions, may not be able to see the investment line, the relevant industry research report is very poor, the relevant statistics source only the industry association. But it is such an industry, gathering 150 enterprises, which is only a manufacturer, and does not include the upstream and downstream.

The direction and trend of the industry will also affect a group of people and a group of enterprises. The porter's five-force model was Michael Porter (Michael Porter) presented in the early 1980s. It argues that there are five forces in the industry that determine the scale and extent of competition, and that these five forces combine to influence the attractiveness of the industry and the competitive strategic decisions of existing enterprises.

Supplier Bargaining Power Dr is composed of five core components, the ball tube detector belongs to the high value-added parts, the supplier bargaining ability is strong. Dr Manufacturers can reduce the cost of products by producing parts and forming volume.

New entrants threaten Dr is a technology/capital-intensive industry, access to the high door frame, and China's DR photographic products manufacturing enterprises in market access, production and operation of a series of laws Regulations to supervise. But Dr is also a relatively mature industry, the industry is relatively mature upstream and downstream, enterprises as long as the assembly and marketing capabilities can also enter the industry, there are a considerable part of the Dr Assembly enterprises on the market.

The threat of alternative products Ray field of X-ray photography products, from the old-fashioned X-ray machine/cr/dr/dynamic DR, in turn, to form an alternative relationship, the current conventional DR products have not been eliminated, but the profit margins of the year.

Buyer Bargaining Power In DR field, buyers ' bargaining pressure mainly comes from private Hospital and the government gathering.

Level of competition in the industry The domestic Dr industry gathered nearly 150 enterprises, most for the assembly and distribution model of enterprises, including the low technology threshold of the conventional Dr become the majority of enterprises production objects, leading to the conventional Dr competition a Red Sea.

The lowest price for regular Dr has been down to 150,000. Through the analysis of Porter's five forces model, we can clearly see that five forces are all in the compression of the conventional Dr profit space. Of course rigorous five-force model analysis is more complex than this, but in the Dr Industry, these indicators become very obvious, even in the industry everyone can feel.

At the same time, different regions of the same industry may feel differently, but only the "five forces" of the degree of difference, and can not change the conventional Dr profit space compression trend. When competition in an industry becomes extremely fierce and product profits fall sharply, then the industry's Enterprise There are two kinds of endings. First, the power to join the price competition, the strength of the enterprise will compete for more market share, small enterprises will not endure losses and collapse. In general, companies that survive in price competition will win most of the market share and regain their pricing power.

But at the time the market was reluctant to accept the price of products that had already been reduced because they had other options.

For the DR Industry, the DR Equipment replacement cycle is more than 5 years, and the purchase decision-making process is longer, then the market share does not represent the future market share. What is the second outcome, the opening of a new battlefield. Breast Dr, Mobile Dr, dynamic Dr will become the new battlefield of Dr Manufacturers, visionary enterprises may have long been the layout, there are enterprises forced to transform into new areas.

This is why the mammary gland and other products have begun to increase in the cause of sexual growth since this year. In a way, the profit space of an industry determines the future direction of an industry.