With the popularity of smart phones, low-end and mid-range models have become the mainstream of the mobile phone market. HTC, as a mass media in the mobile phone circle, has not adapted to the market and only promotes high-end flagship products, which makes HTC in the mobile phone market full of potential. The festival is retreating.
According to HTC's second-quarter earnings report for 2018, HTC's revenue in the second quarter was 6.774 billion Taiwan dollars (about 1.504 billion yuan), down 58% year-on-year, and the net loss was NT$2.09 billion (about 464 million yuan). This is also HTC's continuous loss in revenue for more than ten quarters.
In August this year, HTC's revenue was 1.388 billion Taiwan dollars (equivalent to 308 million yuan), a sharp drop of nearly 77% year-on-year. This is the worst monthly HTC revenue since September 2003.
HTC's performance on smartphones is also directly reflected in its stock price. In April 2011, HTC's share price reached NT$1238.1, with only NT$39.9 remaining, and the highest point has fallen by 97%.
At the same time, following the global layoffs of 15% in 2015, after selling mobile phone OEMs to Google last year, it announced in July this year that it will lay off 1,500 employees in Taiwan's manufacturing sector in order to transform.
