Recently, the three giants of the home appliance industry have released their first-half financial reports. Nail Technology noted that from the financial report, the performance of the three companies, Midea, Gree and Haier, has maintained a steady growth, although the revenue level has been slightly adjusted. However, the overall competition pattern has not changed much.
From the perspective of the United States, the financial report showed that in the first half of the year, Midea Group achieved revenue of 143.736 billion yuan, an increase of 15.02%, and net profit of home fell to 12.937 billion yuan, an increase of 19.66%. It is worth noting that Midea is the only one among the Big Three. A company with a revenue of over 100 billion.
From the perspective of Qingdao Haier, the financial report shows that in the first half of the year, Qingdao Haier achieved operating income of 88.592 billion yuan, net profit attributable to shareholders of listed companies was 4.859 billion yuan, and non-net profit was 4.476 billion yuan, up 14.19%, 10.01%, 18.50 respectively. %.
From Gree's point of view, the financial report showed that the revenue in the first half of the year was 92.05 billion yuan, a year-on-year increase of 31.4%; the net profit attributable to shareholders of listed companies was 12.806 billion yuan, an increase of 35.48% over the same period of the previous year, and the revenue exceeded Qingdao Haier.
In addition, another home appliance listed company Hisense Electric, the first half of the performance is relatively poor, net profit fell 12.34%.
So, how do you view the performance of the home appliance giant in the first half of the year? Nail technology analysis believes that there are three points worth noting:
First, overall, the development of the giant is still very stable..
In particular, as competition intensifies and costs increase, the giants pay more attention to the improvement of gross profit, enhance industrial control and improve the competitiveness of the high-end market, and become a common choice.
Second, there has been no major change in the competition landscape..
Gree's revenue increased even more, mainly relying on the advantage of the air-conditioning business, smart equipment and life appliances business is still not enough to form an effective development support point; the United States and Haier in the industrial layout is more balanced, the overall competitiveness will not be because of a certain business The fluctuation of the line and the adjustment of Dafu. The income level of Haier Group and Midea Group is equivalent. This year will approach 300 billion yuan, and Gree's goal is 200 billion yuan. The beautiful Haier Gree's three-legged Gree is basically stable.
Third, the diversified strategic layout extends upstream.
Midea, Gree, Haier not only diversified in product layout, but also strengthened its layout in the upstream areas such as smart manufacturing and chip semiconductors, and more powerful control of industrial resources.
In addition, Nail Technology also noticed that not only the white electricity enterprises are strengthening the diversified layout of the industry, but also the color TV enterprises are more actively promoting the diversified layout of the industry in the environment of sluggish industry. For example, Konka acquired the bankrupt Xinfei refrigerator. And recently resuming production, Skyworth has also increased the expansion of the kitchen power market, TCL in the air conditioning, ice washing in recent years is also very prominent development, Changhong has just launched a smart kitchen system......
In summary, Nail Technology believes that while maintaining the steady development of its main business, leading enterprises should actively enhance their industrial control, enhance their profitability, promote technological innovation and model innovation, and drive the steady development of the entire home appliance industry.