A win-win fight over the listing has become the focus of hot debate in the near future. Millet new ', ' Skyworth pioneer ', ' Ace Jiapin ', ' Konka 4K ' ... Seemingly with the formal brand-related products are in fact a cottage brand. According to the Sky Wind securities through the crawler to a certain e-commerce data capture found that within 30 days of trading 100 kinds of goods, suspected counterfeit brand suspected goods have 39, sales total accounted for 100 of the goods 57.82%, sales accounted for 63.37.
It is not difficult to find that cottage appliances flooding almost to the point of madness.
Who is producing cottage appliances? Beijing News recently conducted unannounced discovery, in Guangzhou panyu Big Stone Street hidden on the hundreds of TV production workshop. Every day from the country's waste, defective LCD display gathered here, and formed a TV disassembly, recovery, repair, assembly and other links to get the assembly line. One da Shi Village resident said, ' China's fake TV is half the size of the big stone.
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In Shenzhen Huaqiang North, 130 kilometers away, also distributed from the electronic components hand machine The most complete industrial chain, a finished phone assembly time only a few weeks, multi-appliance business platform sales of ' VIVL ' VIKI ' VIVI ' and other mobile phones are from Shenzhen, the current mobile phones have been exported to overseas. Mastered, Deputy Secretary-General of China Electronics Chamber of Commerce, said in an interview with the rule of law weekend reporters that China has a large population base and vast household appliances market.
At present, the domestic ' cottage ' home appliance manufacturers are numerous, concentrated in the Pearl River Delta, Jiangsu, Zhejiang, Shandong and other manufacturing industries developed areas.
Cottage appliances manufacturers are mainly to adopt a ' Pong brand ' way of production and sales, some products have not registered any trademark on the direct imitation, there are some products are registered and brand home appliances approximation of the trademark, playing the "edge of the law." A few days ago there are consumer complaints to the media, the new purchase of a 2000 yuan ' Panasonic ' air conditioning, after arrival found that the brand is not ' Panasonic ' but ' PAMOSAUTC '.
And the Little goose ' washing machine, ' whitening spoon ' fan, ' joyong ' soy milk machine, ' hoier ' electric pressure cooker such a cottage appliance brand, ordinary consumers do not carefully screening is easy to mistakenly think of the formal brand.
Who will supervise? For cottage appliances manufacturers, because not involved in technology, standards, patents, brands and other costs, although the profitability of far less than the brand home appliances, but low cost increases the profitability of the space. At present, these cottage appliances brand mainly in the e-commerce platform, electronic stores and building materials market medium-channel sales.
Insiders say, according to the current Chinese household appliances market trillion-scale conservative estimates, the market value of cottage appliances may be far more than tens of billions of dollars. Some of the cottage also drilling legal loopholes, thinking that the registered trademark is ' All right ' came. To the legal personage said, there are many partial cottage appliance trademark may be the examination is not strict or the original trademark person does not raise the objection and so on reason registration succeeds, but this does not mean that the cottage can emboldened.
If the alleged infringement, before the trademark owner can also be legal means to void its trademark.
For the ' Imitation brand ' issue, the general administration of market supervision has also issued a notice, said to implement the whole chain of strikes, will include ' alongside the brand ' selling fake and shoddy goods, trademark infringement, related false propaganda and illegal advertising and other illegal activities, as the focus of the attack target. In addition to drilling loopholes in the law, e-commerce platform supervision is one of the less stringent. Home Appliance industry analyst Liang said that over the years, a lot of fake home appliances will be in the wholesale, in the three or four-line city, as well as county towns and villages for sale. "Many places do not have suning or gome, some are just some small retail stores, which became the important living soil of these commodities."
' Recently, Skyworth on an e-commerce platform appeared a large number of fake Skyworth brand TV products issue statement, request to stop all fake Skyworth TV products display and sales activities, and reserves the right to pursue all legal liability of the relevant infringer.
Industry insiders said, because the relevant laws are not sound, home appliance brands want to successfully defend the rights is not easy. In this respect, the first comprehensive law of e-commerce in China, "Electronic Business Law" (hereinafter referred to as the Electric Law) formally adopted, January 2019 onwards. It is clearly stipulated that: e-commerce operators should be comprehensive, real, accurate, timely disclosure of goods or services information, to protect consumers ' right to know and choose, e-commerce platform operators know or should know that the operator of the platform infringement of intellectual property rights, should be taken to remove, block, disconnect links,
Termination of transactions and services and other necessary measures, without taking the necessary measures, and the infringer bear Joint and several liability. In addition, consumer education is one of the priorities. Cottage appliances have caused security problems in the media exposure, but many consumers only see low prices, but ignore the security problems. Home appliance Manufacturers of Popular science is also very important to guide consumers to choose the formal brand of household appliances products.