To be a leader with absolute advantage is the dream of countless followers, but it is also the predicament of the leader.
How to maintain a leading position when you have become a leader?
As the undisputed leader of passenger car power, Yuchai Machinery has made great achievements in the Beijing site, or can learn from it.
In the no man's land, what does the leader do?
As an industry leader, Yuchai Machinery has been leading the Chinese passenger car industry for many years. It is in front of an unmanned area.
In the 'no man's zone, you can't find the leader of the benchmark, you need to overcome yourself.
The vigilant industry leader is not only prepared for danger, but also aims to be farther into the future. It is also a matter of not forgetting the initial heart, always keeping in mind the position.
Wang Wei, Marketing Manager, Beijing Office, Yuchai Sales Co., Ltd.
Wang Wei, marketing manager of Yuchai's sales office in Beijing, told the commercial vehicle new network reporter that since he entered the company, he has not been able to sit in the office for a few days in a year, 'not visiting customers, just on the way to customers.'
When he entered the company, he was taught by the master. In Yuchai, everything is customer-centric, and you can't relax at any time. Especially in the market, you must approach the customer and keep close contact with the customer to grasp the customer's needs.
Active change, the transformation of the leader
Maintaining customer and market insight is the core logic of Yuchai's 'customer first' philosophy. As a leader, not only understand the current needs of customers, but also anticipate the future needs of customers.
In the process of Wang Wei's visit to the customer, it is inevitable that such an unavoidable problem will be encountered: Although the transition period of the new energy vehicle subsidy has ended, the construction of the charging station is not perfect, but the new energy direction of the bus has been irreversible, Beijing This trend in the region is more obvious.
This is also the characteristics of this era, when you have worked hard to become an industry leader, your competitors may come from outside the industry.
Of course, the Yuchai machine, which has always been known for its keen eye for the market, saw the arrival of the new energy vehicle era early and was ready.
As early as 2005, Yuchai was involved in the research and development of hybrid power systems; in recent years, Yuchai's new energy hybrids and pure electric products have emerged; the relevant leaders of Yuchai have revealed earlier that Yuchai will make great efforts. Developed a new generation of new energy products including high-efficiency hybrids, fuel cells, and electric drive assemblies, and launched samples during the year.
In the field of new energy power systems, Yuchai has developed a complete new energy power system core components research and development, manufacturing capabilities, and has the most extensive new energy service network platform in China, which can provide customers with a complete set of new energy power system solutions. Program.
When a new generation of new energy products will become the main force of Yuchai in the new energy bus market, such information will be passed on to customers. It is Yuchai as a leader, actively transforming, and meeting the challenges of the times.
Yuchai engine is known for its high quality stability
Matthew effect, the advantage of the leader
For the leader, after some success, it is easier to achieve greater success, the 'Matthew effect' is a cumulative accumulation of advantages.
The bus industry has shown a downward trend for several consecutive years. From January to June this year, Yuchai's share in the Beijing bus market increased against the trend, with a share increase of 31.8%, accounting for 88.2%, and the dominant position was once again consolidated.
When market opportunities come, Yuchai's previous advantages in the market have given it reason to get more opportunities.
This year, there are two major advantages in the passenger car market in Beijing: First, the national three passenger cars concentrated around the 10th anniversary of the Beijing Olympics have reached the peak of upgrading this year, and there is still a demand for traditional power buses. Second, the relevant departments have strengthened the taxis. And inter-provincial passenger transport, tourism passenger vehicle supervision, to benefit the standard operating group customers, at the same time, this part of the customer is precisely the Yucai 'loyal' users.
Beijing market bus passengers are equipped with Yuchai 6L, 6J engine in batches
Core technology, leader 'true. Cattle'
In fact, the market share is large, the market share is not a real cow, the core technology is the real cow.
With core technology, Yuchai has always maintained its leading position.
As the earliest domestic enterprise to meet the European standard emission standard engine, Yuchai released the YC6L-60 series Euro 6 diesel engine in 2011. In 2015, it achieved mass production in the Beijing market. In 2016, it won the 301 of Beijing Public Transport again. Taiwan and Europe six aircraft orders. At present, Yuchao Euro 6 diesel engine has nearly 500 units operating in Beijing.
At the beginning of 2018, Yuchai Machinery released 14 national six-stage engines in the Yulin headquarters in Guangxi, becoming the first engine company in the domestic internal combustion engine industry to release the series of national six products. The sixth half of the national standard was officially promulgated, and the Yuchai sixth engine started synchronously. Towards the market, following this rhythm, Yuchai is expected to continue to lead the market in the first batch.
It should be said that from China to Europe, Yuchai has always been the leader in domestic emission upgrading, and then positioned its products as 'world-class' and comprehensively benchmarking internationally. From the early planning and design projects, Yuchai introduced The concept of family and modularization is to build a six-stage engine platform with three powers of S, K and Y with power coverage of 100~650 horsepower.
After several upgrades of emission standards and upgrades, users in Beijing have realized that they must keep up with the pace of technology and standards and buy products that are ahead of their time in order to extend the life of products and reduce the cost of the entire life cycle.
In the Beijing area where emission standards have always been leading the country, Yuchai's technology leadership is particularly obvious.
Hybrid buses on the Beijing market mostly choose Yuchai engines
Diversified development, the choice of the leader
Leaders do not represent eternal success, but often mean having more choices and entering a broader field.
Constantly introspecting the sense of urgency, let Yuchai never relax.
After the passenger car power market firmly dominates, Yuchai's diversified power combination has made good progress in truck power and passenger car power.
In the Beijing market, YC6J is equipped on passenger cars and trucks, and YC6A's Dongfeng Liuqi T5 and Longka have also successfully entered the field of car trucks and won bulk orders.
On the other hand, under the current situation that the light diesel engine is occupied by foreign giants, Yuchai's self-developed YC4Y series demonstrates the technical heritage and research and development strength of its own brand. The YC4Y20 engine is equipped with the Beiqi BJ40L off-road vehicle, and it is on the market.
YC4Y is a light-powered product developed by Yuchai for future development. It not only uses light-duty applications, but also actively expands the pickup market, and has made major breakthroughs with the Beiqi off-road vehicle project, successfully winning the high-end passenger vehicle field for Yuchai.
With the diversified coverage of Yuchai's sales product structure, Yuchai's market voice will undoubtedly be further enhanced.
Original title: Crack the troubles of the front runners, Yuchai's practice in the Beijing market for your reference!