After more than a decade of market precipitation, China's dishwasher market has finally entered a stage of vigorous development. According to data from Aowei.com, the retail sales of dishwashers in 2017 was 4.4 billion yuan, up 129.2% year-on-year. 959,000 units, a year-on-year increase of 144%, significantly higher than other kitchen appliances. Among them, Bosi home appliances performance is particularly bright, according to Zhong Yikang statistics, 2017 Bossi home appliance dishwasher accounted for nearly half in China Market share! At the China Home Appliances and Consumer Electronics Show (AWE) held at the beginning of this year, the Siemens Shin Kong series of glass door dishwashers launched by Siemens Home Appliances, the brand of Bosch Home Appliances, won the Epland Innovation Award!
'Pioneer' in China's dishwasher market
The development of China's dishwasher industry was not smooth. Bosch Home Appliances took the lead in introducing dishwasher products into the Chinese dishwasher market in 2002. At that time, consumers reacted very coldly to the dishwasher, and many consumers did not even hear this. product.
Faced with the current market situation, Bosi Home Appliances has promoted the popularity of dishwashers in China as a 'pioneer' for many years, and has made many efforts to cultivate the market, such as carrying out a series of consumer education activities. Siemens of Bosch Home Appliances When the home appliance was joined with Li Jie, the Chinese kitchen hygiene survey was held with the theme of 'small rag, big problem'. After three months of research, dishwasher sterilization test, etc., Siemens home appliances at the press conference We introduce the water-saving performance of dishwashers, the sanitary condition of Chinese kitchens, the technical construction of dishwashers, and the planning of Chinese kitchen architecture. Through such activities, Bosi appliances make consumers really understand the benefits of dishwashers.
In fact, Bosch Home Appliances has developed a research and development strategy for China's domestic market at the beginning of its entry into China. Bosi Home Appliances sends a large number of Chinese pots and pans and ingredients to the dishwasher laboratory in Germany to assist in research and development. In the case of several Chinese dishwashers, Bosi Home Appliances has always adhered to the Chinese dishwasher market. In 2015, Bosi Home Appliances was officially unveiled at the Dishwashing and R&D Center in Nanjing, which is the global after the German R&D Center. The second largest dishwasher research and development organization. After many years of rooting in China, the localization of Bosi home appliances has achieved many results. Taking the Chinese bowl basket suitable for Chinese tableware as an example, it solves the Chinese tableware in the dishwasher. A big problem placed. This concept is borrowed and adopted by the whole industry, and also provides a new perspective for the development of the Chinese dishwasher industry.
In response to the characteristics of the Chinese family kitchen, Bosi Home Appliances has carried out a series of innovative localization designs for dishwasher products. For example, Siemens Huanjing series dishwashers are 'intimate custom height', 'Smart space bowls' and 'new Ultra-clean washing program's three innovations meet the needs of Chinese consumers. The products are not only suitable for the size of most mainstream cabinets in China, but also the 'Smart Large Space Bowl Basket', which is convenient for users to place different caliber cutlery, with strong washing water pressure. The 'new ultra-clean washing program' with high water temperature decontamination function can effectively clean Chinese tableware.
After more than ten years of accumulation and precipitation, Bosch Home Appliances Dishwasher has gained public recognition in the Chinese market, and its role has gradually shifted from 'Pioneer' to 'Leader'.
Facing the future, Bosch home appliances will accelerate again
With the continuous improvement of China's consumption upgrade trend, the dishwasher market has ushered in unprecedented development opportunities. In 2017, the entire dishwasher industry is still in the introduction period, the market scale has reached about 4.8 billion yuan, sales volume is 1.1 million units, China The potential of the dishwasher market is huge.
Bosi Home Appliances has always been innovating products around the needs of consumers. Faced with a variety of different types of dishwashers emerging in the market, Wang Weiqing, senior vice president and chief sales officer of Bo Xi Household Appliances (China) Co., Ltd. said: 'Although At present, some consumers prefer desktop dishwashers, but I think this is only a transitional product, because the desktop not only limits the function of the countertop, but also affects the overall layout of the kitchen. The embedded dishwasher can help consumption. The kitchen area is used more efficiently and a more complete kitchen cleaning solution is provided. As an advocate of the embedded kitchen, we hope to transform the traditional Chinese kitchen into a design-oriented family exchange center.
Mr. Wang Weiqing’s point of view also reflects the clear strategic planning of the company. In March of this year, the Bosi (Zhangzhou) Dishwasher Factory, which was built with a investment of 700 million RMB, was officially put into operation. This reflects the continued deep cultivation of Chinese dishwashers by Bosi Home Appliances. The determination of the market. Will the products produced by the factory in the future meet the needs of more Chinese families? Will Bosch appliances make greater contributions to the Chinese dishwasher industry? There will be answers in the future.
China's dishwasher market has ushered in an unprecedented period of time. We have reason to believe that companies represented by Bosi Home Appliances will bring more high-quality products to the Chinese dishwasher market and provide more Chinese consumers. Real quality solutions.