One is the largest developing country, the other is the most concentrated continent in developing countries. China and Africa are separated by thousands of miles, but they know each other; they have different skin colors, but they share difficulties; they have different languages, but they are like one. For more than 60 years, Central Africa Connected with each other, forming a brotherly friendship.
Africa is not only an important strategic development partner of China, but also an important strategic market for Yutong. As a leading bus company in China, Yutong Bus actively responds to the national “going out” strategy and began to deepen the African market 15 years ago, just like local partners. Under the fraternal friendship.
He has undertaken the transportation guarantee mission of the China-Africa Cooperation Forum for many years.
Accumulated sales of 15,000 vehicles, the largest Chinese bus brand in Africa
In the autumn of Beijing, the world is once again eye-catching. On September 3, the Beijing Summit of the China-Africa Cooperation Forum was grandly opened in 2018. On the day before the opening of the summit, Tanzanian Prime Minister Majaliwa, who led the delegation to attend the summit, met in Beijing. Zhu Wenran, manager of the Africa Region of Yutong Bus. Prime Minister Majaliwa said: 'Yutong is a good company. The products are also very competitive. I like your products very much. I hope to cooperate more in the future to promote the friendship between China and Tanzania. Work hard. '
Tanzanian Prime Minister Majaliwa meets Zhu Wenran, manager of the Africa Region of Yutong Bus
Prime Minister Majaliwa also made a prospect for Yutong products to enter Tanzania: 'As one of the world's largest and the strongest passenger car companies in China, Yutong's growth process is obvious to all. Tanzania has always welcomed Chinese companies with an open attitude, I believe in the new year. In the future, Yutong will definitely achieve better results, and we will also provide smooth channels to communicate with the outside world.
Such a scene is precisely a microcosm of Yutong's deep cultivation of the African market. Zhu Wenran, who was interviewed by the Prime Minister of Tanzania, has been in the African market for 8 years. In his memory, on behalf of Yutong and even China, the passenger car was received by the local government of Africa. Leaders meet or praise, this is not the first time. 'In the eyes of African partners, we are not only representatives of Chinese buses, but also representatives of high-end buses. ' Zhu Wenran is full of pride in words.
The theme of the Beijing Summit of the Forum on China-Africa Cooperation is: 'Win-win cooperation, building a closer community of fate between China and Africa', and ushering in a new era of the 'One Belt, One Road' initiative. The reason for the Yutong Bus and the African market For a long time, the two sides have achieved a win-win situation through cooperation and mutual benefit.
As early as 2004, Yutong Bus officially entered the African market. In the past 15 years, through the “farming” type of deep cultivation, Yutong Bus’s African circle of friends has been expanding. Currently, it has realized mass sales services in more than 30 African countries. It is about 15,000 vehicles, ranking first in the Chinese bus export industry and the largest Chinese bus brand in Africa.
Delivery of 103 government projects in Mozambique
Especially in recent years, by the national “One Belt, One Road” initiative, Yutong has exported about 2,000 large and medium-sized buses to Africa every year, accounting for half of the total number of Chinese passenger cars exported to Africa.
Service first, sell the whole solution, take the customer's success as their responsibility
In Zhu Wenran's view, Yutong's success in the African market has benefited from Yutong's steady and stable overseas market strategy. Through bit by bit efforts and progress, the volume has changed to qualitative change.
The first batch of school bus KD projects in Africa
Most African countries were colonies of developed countries in the West before independence. The languages were diverse, and their national conditions and cultural differences were different. The demand for various models such as left rudder, right rudder, front and rear was different. At the same time, local customers. The habits, road conditions, oil products, etc. are relatively worse than other regions. Not only is the vehicle ground clearance higher, but also the reliability of the product is higher.
To this end, Yutong has done its homework in advance, sending out the technology, service, sales of the 'iron triangle' team, researching road conditions, climate, altitude, etc., combined with the differentiation of the local market 'tailor-made' to fully meet the legitimate needs of customers From the 'selling 啥 ' to ' 啥 啥 啥 ' to ' ' 啥 啥 啥 的 ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' Leisurely ' .
Not only that, 'We first pay attention to the various supporting services for our customers, and we can't keep up with the orders without service guarantee.' Zhu Wenran, for example, said that there was an African customer who asked for 10 passenger cars, but After the comprehensive evaluation of Yutong, it was found that the after-sales service was difficult to guarantee, so I resolutely gave up the bidding. 'I am the main, service first', so that Yutong's market is getting bigger and bigger.
'Everything that promises African brothers will do their best.' Yutong is doing this. 'We always respect Africa, love Africa, support Africa, constantly optimize products, upgrade services, use the most mature, most advanced The products and the best service to return customers, from selling products to selling total solutions, helping customers optimize circuit planning, improve management level, operation scheduling and other capabilities. 'Zhu Wenran said. In this process, Yutong also realized The transition from 'hunter' to 'cultivator'.
'China-Africa cooperation is not good, only the Central African people have the most say. ' Yutong is doing well, African customers have the most say. 'We have many loyal customers, even if the price of the competitor is much lower than ours, but Customers will still pay more attention to value and choose Yutong Bus. 'Zhu Wenran introduced that there is a Tanzanian passenger transport company. After adopting Yutong Bus, the scale has grown rapidly from the previous few cars to more than 50 now, and they tasted the sweetness. Yutong has long been regarded as a 'family', and the preferred purchase is Yutong.
This year, there is a new African customer who purchased Yutong Bus. This customer is also a local distributor of Yutong's competitors. When he met Yutong's business manager, he said bluntly: 'Yutong Bus is a high-end brand here. 'This makes Zhu Wenran very surprised. Because in Africa, the direct competitors facing Yutong Bus are mainly European brands, and Europe is the birthplace of the world bus. But in the eyes of customers, the Chinese brand represented by Yutong Bus is completely Not inferior to the global high-end brands, this is the most powerful endorsement and the biggest affirmation of the Yutong brand.
Helping local economic and social development, delivering positive energy from Chinese brands
'China advocates more and less, first and then take it, only to take it', 'China-Africa cooperation will bring visible and tangible results and benefits to the Chinese and African people'.
New car delivery in Côte d'Ivoire
Up to now, Yutong has established a comprehensive sales and service network in nearly 50 African countries including South Africa, Ethiopia, Nigeria, Tanzania, Angola, Ghana and Algeria. At the same time, Yutong has KD (Parts Assembly) factories in Nigeria, Ethiopia and other countries. It has realized the localized production of products, and also provided a large amount of technology, talent support and employment for the development of the local economy diversification. In the process, on the one hand, Yutong realized the advantage. The production capacity went out, and the export of products to technology exports and standard output were completed to enhance the international competitiveness of China's advantageous industries. On the other hand, some countries have promoted the level of local industrialization and realized the “One Belt and One Road” to jointly build and cooperate. Winning advocacy goals.
As the largest economy in Africa, MEGA BUS, South Africa's largest transportation company, accounts for more than 10% of the country's transportation market. Since 5 years ago, the company has started to buy Chinese products Yutong Bus. Previously it only purchased Mercedes-Benz, Volvo, etc. Well-known European brands. 'Now in the African market, such as South Africa, Egypt, Kenya, etc., the main competitors we face are European brands, and they also seize their original market share.' Zhu Wenran said proudly.
Cooperation and win-win, happiness sharing, harmonious symbiosis. In Africa, Yutong Bus is not only a public transport, but also a local social and economic development, a symbol of the people's good life.