In August, Changan Mazda's retail sales achieved a year-on-year growth, a double-quarter growth. Among them, cumulative sales from January to August increased by 6% year-on-year, and sales in August increased by 6.1%. The Chinese auto market first appeared in July this year, compared with the negative growth since the market. The downward trend is on, and the barbaric growth era is over. The three major markets of cars, SUVs and MPVs have experienced different declines. At the same time, in the current competition of homogenization, personalized, high-quality brands and products are ushered in consumption upgrades. Opportunity. Changan Mazda has continued to practice the 'characteristic boutique strategy' and 'user +' thinking, with a distinctive boutique model, 'full life cycle customer care' service and exciting fan marketing, achieving sales growth against the trend.
Soul family formed '3+1' boutique matrix
With the appearance of the domestic Mazda CX-8 (hereinafter referred to as CX-8), Changan Mazda will form a '3+1' 'Chuangchi Blue Sky' boutique model matrix during the year, including 3 SUVs: CX-8, second generation Mazda CX-5 (hereafter referred to as the second generation CX-5), the new imported Mazda CX-3 (hereinafter referred to as CX-3), 1 sedan: New Mazda3 Axela Angkeira. Unprecedented powerful product lineage and differentiated Product competitiveness will lay a solid foundation for Changan Mazda to achieve sustained sales growth.
As a medium-to-large SUV that is about to join the 'Soul Family', the domestic CX-8 has attracted much attention since its debut. Just past the Chengdu Auto Show, the domestic CX-8 has the longest wheelbase size of its class and the soul of the majestic atmosphere. The 'Looking' style has left a deep impression on the media and the audience. The domestic CX-8 is equipped with the 'Chuangchi Blue Sky' engine and the 'GVC Acceleration Vector Control' system, which will provide domestic consumers with a new taste of 7 SUVs.
The second-generation CX-5 uses the 'exquisite and powerful sense of power' as the design language, which shows the dynamic momentum from the inside out. It is unique in the color of the 'Crystal Soul Red' car paint. Compared with the first-generation model, the second-generation CX-5 has evolved in terms of core control and safety performance, giving the driver the ultimate sense of driving, the car and the horse. Azimuth security guarantees the safety of every occupant in real time. Excellent safety performance enables the second-generation CX-5 to receive a five-star safety rating in the 2018 C-NCAP test.
The imported CX-3's slender engine compartment styling reveals a vibrant life aesthetic and the beauty of a crossover SUV. It is highly recognizable in the traffic flow; the 18-inch two-tone sports aluminum alloy wheel makes the whole car sporty and temperament, enough for At the first sight, the CX-3 is also equipped with the 'Chuangchi Blue Sky' engine and the 'GVC Acceleration Vector Control System', making it the first choice for the first crossover SUV in the urban youth.
The new Angkeira is the benchmark for the current domestic sports mid-size sedan market. The dynamic shape and the superior control make it maintain the sales of monthly sales of 10,000 units. The 'Soul' design creates the new Angke Pulling the unique 'Modern Faner', with the smooth linear power output, sensitive body response, excellent fuel consumption performance, the new Angkeira has always been the seat of the king in the current mid-size sedan market.
'User +' thinking to create a full value chain ecology
Looking back at the rapid development of Changan Mazda in recent years, 'user +' thinking is an important driving force. In the two areas of after-sales service and marketing, Changan Mazda has always firmly practiced 'user +' thinking, with 'full life cycle customer care', Experience marketing condenses millions of old users and continues to attract new users. From the love of Changan Mazda brand to become a loyal fan, become a new user, enjoy intimate after-sales service, wonderful car life, Changan Mazda builds a complete user 'Full Value Chain Ecology'.
In the field of after-sales service, 'full life cycle customer care' is not only the service concept of Changan Mazda, but also an important channel for Changan Mazda to achieve brand communication with users. The service covering the whole life cycle of products makes Changan Mazda realize from automobile manufacturers to The transformation of the owner's life partner. From car, car purchase, maintenance, repair, replacement, 'full life cycle customer care' penetrates into every aspect of the after-sales service system, allowing users to feel at every contact point of after-sales service. Changan Mazda's after-sales care from the heart.
In the field of marketing, Mr. Wang Jinhai, executive deputy general manager of Changan Mazda Automobile Sales Co., previously said: 'We have been thinking about how to pass the core value of the product to users. We hope that users can experience the product itself and bring him the most wanted first. The thing, returning to his original intention to become a driver. So, based on the product experience, Changan Mazda will use fan marketing as an integral part of building brand value and competitiveness, and constantly break the boundaries of marketing.
Since 2018, around the 'Soul Family', the unique 'People's One' has been driving the fun. Changan Mazda has given unprecedented passion, dynamic and imagination to the crowded scenes of many users. Whether it is a rugged mountain road, The bustling city road, 'Soul of the Twins' always provides high-quality driving pleasure and all-round security, providing every driver and passenger with a hearty driving experience, injecting their ordinary car life Ordinary, beyond the expected product experience, feel the boundaries of the lifestyle.
In recent years, Changan Mazda has always been unique in the Chinese auto market. With passion, vision and insight, it creates an unprecedented chapter with accurate insights into user needs. In the new auto market environment, Changan Mazda will continue to rely on forward-looking Strategic vision, with a unique boutique model, exciting experience marketing, draw a beautiful landscape.