On August 29th, one day after the release of the Haval F series, the '2018 Moscow International Auto Show' kicked off. The Great Wall Motor, which has always been considered cautious and conservative, brought the F-series model just released by the Haval brand at the auto show. F7, two days earlier than its appearance at the Chengdu Motor Show. The Haval H6, H9 and HB-03 concept cars also appeared together.
Great Wall Motor said that the Haval brand will bring two series of models to participate in the exhibition, not only to warm up the upcoming products, but also to show the brand appeal to the world to further enhance international popularity. For this listed company, overseas The performance is enhanced, which is helpful for medium and long-term development.
In the past, foreign auto brands like to take old models to China, and Chinese companies also export their low-priced products to other countries. Now, Chinese auto brands and foreign brands have the same qualifications, so there is no need to put their own Good things are 'hidden'.
The Haval F7 is positioned as a compact SUV and is the flagship product of the Haval brand in accordance with the international development route. Wang Shihui, general manager of the international department of Great Wall Motor Co., Ltd. said that the Russian version of Haval F7 and domestic models in the body structure, powertrain, vehicle configuration Consistently, but localized adjustments to the exterior and interior design in accordance with local regulations and the car environment, this strategy can best meet compliance and market demands.
It is reported that Harvard F7, in addition to production and sales in China, Russia, is also expected to export to South America, Europe, and further help Great Wall Motor to deepen overseas markets.
Wang Shihui said that Russia is one of Great Wall Motor's largest overseas markets and a strategic focus for the Haval brand. In 2014, the Haval brand debuted at the Moscow Motor Show and officially entered the Russian market in 2015.
At present, Great Wall Haval's sales in Russia have steadily increased: In 2017, it achieved 1,822 vehicle sales, and in the first half of 2018, it achieved sales of 1,138 units, a year-on-year increase of 31%. It is estimated that by 2020, Great Wall Motor will sell 20,000 units in Russia.
As the largest overseas investment project of Great Wall Motor, the Tulahaf plant is progressing smoothly and will be put into production in the first quarter of next year. 'Wang Shihui further said that the plant will invest about 500 million US dollars and the production capacity will reach 150,000 vehicles/year. The Haval F7 and the Haval H9, which are unveiled at the Moscow Motor Show, will be produced here.
Some analysts believe that the completion of the overseas factory of Great Wall Motor will effectively reduce the cost, and will be more conducive to the research and development of consumers in overseas markets, and create products that are more in line with actual needs. Not only that, but the Great Wall Motor Tula factory will also bring a lot of employment to the local area. Pulling economic development, economic and social benefits are significant.
As the growth rate of China's auto market slows down, globalization has become the core strategy of Chinese automakers including Great Wall Motor. The release of Haval F7 at the Moscow Motor Show and the future local production, marking the rapid development of Haval in Russia The new era of expansion also marks a solid and steady step in the globalization of Great Wall Motor and even China's auto industry.