In the first half of the year, the cumulative production of tires was 26.8871 million, an increase of 10.03%; the cumulative sales of tires was 25.619 million, an increase of 7.75%; the operating income was 7.242 billion yuan, an increase of 7.58%, of which sales to the United States did not fall.
This is a half-year transcript of Linglong tires. Facing the complicated international environment, facing the challenges brought by Sino-US trade friction, Linglong tires are developing against the trend, and both production and sales are increasing year by year. In the view of Wang Feng, chairman of Linglong Tire The secret lies in - global thinking, precise layout, flowering inside and outside.
Compared with other industries, trade friction is an 'old problem' for the tire industry. Since China joined the WTO, some countries have initiated anti-dumping investigations on China's tire exports or restricted China's tire exports by increasing the barriers to entry. 1. The trade protection incidents include the US tire special protection case, the EU labeling bill, the US tire double counter case, etc.
In order to properly avoid the impact of trade barriers such as 'double anti-', Linglong Tire officially established Linglong International Thailand Co., Ltd. in January 2011, and realized the full production of semi-steel and all-steel tires.
Wang Feng calculated the account for the reporter: Based on 2017, the company's overall export to the United States is 2.7 billion yuan, but through the Thai base to achieve global shipments, even in accordance with the Sino-US trade friction of 200 billion US dollars in taxation standards, In 2017, the total amount of tax-related products was 199 million yuan (Zhaoyuan Company exported to the United States), which only accounted for 7% of the company's overall exports to the United States. 'It is with the exquisite production base in Thailand that the export of Linglong tires to the US can grow against the trend. Wang Feng said that in the first half of the year, Thailand's Linglong achieved a net profit of 271 million yuan, accounting for 51.8% of the company's total net profit.
Since the beginning of this year, Linglong Tire has further implemented the '5+3' international development strategy, namely: 5 domestic manufacturing bases and 3 overseas manufacturing bases, which are fully blooming at home and abroad. At present, Shandong Zhaoyuan, Shandong Dezhou, Guangxi Liuzhou The manufacturing base has been put into production. The Jingmen manufacturing base in Hubei officially started construction in July, and the fifth manufacturing base is inspecting the site. The overseas base is the starting point for the globalization of the Thai base. In March 2018, the third phase of the project was started. All production in September.
In order to cope with the impact of international trade barriers, in August, the board of the Linglong Tire passed the resolution of the exquisite tires European project, and the proposed site was selected in Serbia. It is expected to start construction in the first half of 2019. 'Wang Feng said.
Manufacturing globalization, sales have also been globalized. At present, Linglong tires overseas market has expanded to more than 180 countries and regions, and nearly 30,000 sales outlets have been set up around the world. 'Let's face the international market's big 'cake' Differentiated marketing has enabled Linglong tires to open up a larger international sales market outside the US, reducing the impact of international trade friction on the company. 'Wang Feng said.
Of course, to let the global market accept Linglong tires, we still have to rely on our own strength. 'Linglong tires have formed an open research and development innovation system based on the enterprise, covering the whole country and facing the world.' Wang Feng said. As of now, the company participated in the formulation and revision. Nearly 80 national and industry standards, undertook 11 national-level innovation projects, and obtained more than 500 patents worldwide. 'In the face of Sino-US economic and trade frictions, Linglong tires have confidence and ability to meet challenges and reduce impact.' .