Exclusively named by Nippon, produced by SMG Internet Program Center, Tencent’s 2018 “The New Home of the Craftsman” was successfully concluded in the second quarter. As a pure original vertical focusing on 'small space transformation, big difference in life' The home improvement design reality show, the second season of the program continued the first season of the wonderful, since the launch has a good reputation and heat, Douban score of 8.1 points, network broadcasts more than 150 million, ranking among the best in home furnishings. On the short video platform that the young audience is focusing on, the total amount of vibrato is more than 12 million, of which the short-sounding video has a maximum of 2.6 million. The main topic of micro-blogging is #新新家#Reading more than 300 million times, the program Related Topics #林更新新房装修# On the microblogging hot search list 6, more and more transformation cases have been well-lived, Xiaohongshu and other App home page recommendation, bringing the latest topic discussion and the hottest attention in the industry .
Adhering to the brand concept of 'refurbish your life', Nippon's "New Home for the New Age" focuses on the 'small and beautiful' 'micro-reform'. Just need, according to the needs of customers, especially young customers, invite designers to take advantage of limited time. And cost, using Nippon's products and colors to complete the transformation of the local space to help them achieve the goal of 'refreshing life'. The designers in the program combine creative and practical to meet the different needs of various people through creative transformation. , the realization of the infinite possibilities of the same space changes, more ordinary people dream of life has refreshed countless blueprints.
Host Zhu Xi and guest Fan Wei opened the show
Grasping the personality and interaction
As a variety show, the mode of fatigue can not be innovative has always been a problem, home improvement programs are no exception. Nippon's "Innovation of the new home" is relying on innovative program settings to become a clean stream of home improvement, and this season's "Nine State" "New Home" is a new way to design the program, fully grasp the two main themes of 'personality' and 'interaction', and attract the audience with the wonderful program. It also better conveys the concept of home decoration. From passive acceptance design to active attack, actively dialogue with four designers, and carefully feedback individual needs. At the same time, 34 designers exchange their design thinking in an interesting form of 'exposing' in the mutual model. And the idea, turning the program into a process of self-presentation, mutual communication, learning and being recognized by each other, while presenting their own brand, but also let the designer draw inspiration from others, the mode and influence of the program are all professional in the design industry. Recognition by people.
Designers exchange their design thinking and ideas
Host Zhu Xi and guest Shen Mengchen accompanied the owner to choose the designer
In the form of the program, 'Home Economics Committee' Zhu Xi took the owner to go straight to the theme of transformation, and changed the way the previous season's program was relatively dragged; the star guests will accompany the entire staff as a 'proprietor' and share their own home improvement experience. The discussion began to find the most feasible solution; the number of designers think tanks changed from 7 to 4, and the PK link was adjusted from three rounds to two rounds to enhance the compactness of the program; one of the biggest highlights of this season. The 'pricking link' also pointed out the shortcomings in the design scheme in a tit-for-tat manner, enabling the audience to intuitively obtain effective home improvement experience and inspiration.
Taking into account innovation and practicality, bringing a wonderful experience to home life
Nippon's "Innovation of the New Home" focuses on 'small and beautiful', partially transformed children's room
This season's Nippon "Innovation of the New Home" is a theme of "small and beautiful" micro-transformation in the choice of entry point, touching the contemporary young people to take care of the quality of life and cost savings. In the decoration content, location From small children's room to living room to living room cloakroom, from multi-functional hexagonal living room to dance practice room living room, different needs bring different decoration effects, both practical and innovative, solve the client's The decoration problem, the project's referability and reproducibility also make the audience shine, thinking about the reference plan of their dream new life.
Nippon's "Innovation of the New Home" focuses on 'small and beautiful', partially reconstructed living room
Through the ultimate use of space and the use of practical furniture, the designers in "The New Home of the Craftsman" made these dreams finally shine into reality, making the beauty of home life a small fortune in their lives. .
The demand for each partial transformation is essentially the yearning for ordinary people to pursue quality life. The change of local space often means the beginning of a new life. Nippon's "New Home for the Craftsman" uses the light transformation of 'small but beautiful' Catering to the current upgrade of the home concept, combining innovation and practicality, using their own service concept to realize their home improvement dreams for more people, helping young people with more quality life needs to realize the desire to 'refresh life'.