From January to August of 2018, CCTV's share of ratings was high, reaching 33.31% in all days and 31.05% in the evening, up 0.6 percentage points year-on-year.
Source: CSM, National Meter
Throughout the channel pattern, the top five channels of the dual-network ratings share belong to CCTV, the top ten in the national network, and the top ten in the central city. Among them, the CCTV-8 national network has won, and the all-day viewing share has increased by 8%. In the evening, CCTV-8 focused on the reality theme, composing the true feelings of the people, the praise of revolutionary justice, and the top three TV drama ratings. Among them, the emotional drama "Mother's Relatives" was 2.04%. The ratings, 8.3% of the ratings share won. Although the "female relatives" is a small cost production, but the love and responsibility presented, 'only love is not missing' family heritage and persistence in the adversity, For the audience, the truth tells a touching story of 'Great Feelings, Positive Energy'. The rural family drama "First Marriage" won the runner-up with a rating of 1.88% and a rating of 8.02%. The urban emotional drama "My Stepfather is an Idol" 1.85% of the ratings, 6.67% of the ratings share won the third place.
CCTV-1 central city ratings share the king, rising 10% year-on-year, 14% year-on-year. As a political communication center, you can see the top leaders every day, the news of the party and state leaders. The main platform is the main front for the leaders' ideological and spiritual communication. "News Network", "Focus Interview", "Night News", "Chaowen Tianxia", etc. are the most authoritative release and interpretation windows of the country's major principles and policies. 2018 is the 19th National Congress The post-opening year is also the 40th anniversary of China's reform and opening up. As the center of political communication, the status and value of CCTV-1's main position is more prominent.
It is worth mentioning that in 2018, CCTV-5 top-level events shined and achieved a great year of sports. From January to August, the share of dual-network ratings increased by 48% and 67% respectively. February Olympic athletes went to Pyeongchang, South Korea, June to 7 Month, 2018 Russian Men's World Cup, a summer, the just-concluded August Asian Games in Jakarta, CCTV and sports athletes went to the journey to broadcast lively events for the national TV audience. The 2018 Russia World Cup was welcomed after the establishment of the Central Radio and Television General Station. The first major international event, the successful pre-heating and the excellent broadcast during the event, fully demonstrated the strong innovation and cohesiveness of the Taiwanese integrated report. The multi-terminal audience has a high record, and the final French match against Croatia reached 8.47%. The minute rating has soared to 9.46%, and the audience share has rushed to 67.12%. In addition, the top ten ratings of the event have exceeded 5%, which is the most influential and the most socially popular in the previous World Cup. Communication is regarded as the core, multi-terminal content + social layout, the total audience rating increased by 426% compared with 2014.
