Along with consumption upgrades, consumers' demand for air conditioners has not only been limited to temperature, wind speed, etc., but has shifted to paying more attention to user experience and comfort and health. The 2019 cold year market started, and Chigo air conditioners once again attracted the attention of the industry. September 5 On the day, Zhigao Air Conditioning held the 5th Anniversary of Smart King's “Let the Air Be Fresher” in Heshan, Guangdong. This new product includes 206 models of Smart King, 205 models, 203 hang-up machines and 93 cabinets, which will lead 2019 new In the cold years, the air conditioning industry product innovation and upgrading, the industry competition upgrade and the market consumption upgrade wave.
As the highlight of this new product launch, Zhigao launched the world's first self-breathing negative oxygen ion air conditioner through the three upgrades of 'smart + fresh + health', the world's first truly effective formaldehyde removal air conditioner and other two world firsts. The technical content of gold is not to be underestimated. The new products mainly include intelligent and latest technologies including intelligent control and intelligent air supply, as well as negative oxygen ion environmental protection materials technology, in addition to formaldehyde high-efficiency air cleaning technology, such as 'black technology' independently developed by Zhigao. Both of them are the key core interests of current user demand, and none of them represent the current frontier of air conditioning innovation in the industry.
Experts in the industry pointed out that through the launch of the world's first truly effective formaldehyde removal air-conditioning product, Chigo, one of the four major families in the air-conditioning industry, has also released the latest new year of the competition in the cold years: in the experience of 'high down and low' In China's air-conditioning industry, the focus of competition is shifting from frequency conversion to intelligent process, and then accelerated integration with health technology. The traditional 'air-conditioning' basic heating and cooling attribute has been extended to 'make the air fresher' large platform and new connotation, which is the next iterative acceleration of the entire industry. Innovation, segmentation innovation, the general trend of structural innovation.
Core technology to create the world's first truly effective formaldehyde removal air conditioner
As we all know, the core indicators of air, including temperature, humidity, cleanliness and other dimensions, but for the precise control of cleanliness, most air-conditioning products still can not really do. Especially since this year, the country has introduced more stringent Air purification standards, a considerable number of products suspected of false propaganda or forced to delist, or cancel the function. In the relevant market sampling, most companies in the market promoted air-conditioning 99% formaldehyde purification rate, the actual sampling results are only ≤ 3% This time, with Zhigao, the world's first truly effective formaldehyde removal air conditioning product was launched, which will break the technical bottleneck of this industry and fill the corresponding market demand gap.
It is understood that this air conditioner has four characteristics to achieve the 'aldehyde' purification, including physical adsorption and chemical catalysis, original honeycomb structure, built-in high-quality sensors, etc., not only can effectively remove indoor formaldehyde, but also solve benzene, sulfur dioxide, The problem of indoor air pollution such as acetaldehyde and ozone can truly achieve comprehensive purification. In the detection of SIMT Shanghai metrology test by the national authority, the formaldehyde purification efficiency can reach 40%-45%! The national standard of formaldehyde purification rate far exceeds ≥25%. It is the earliest product in the industry that meets the mandatory requirements of GB21551.6 national standard. It is also the product that has been put on the market in the air-conditioning market. The only air conditioner that can effectively remove formaldehyde is realized!
It is also interesting to see that the intelligent innovation of the 5th generation of Zhigao Air Conditioning Intelligent King can realize intelligent control such as gesture control, voice control, cloud control, and equipped with infrared human sensing technology, with intelligent directional air supply, fire warning function, etc. In addition, the air purification effect can be monitored in real time through the mobile phone APP. This is another new upgrade after the smart king 4 generation new product 200.
Compared with the previous generation products, Zhigao's new generation of intelligent king 5 series new products not only inherits the advantages of intelligent core technology, but also has breakthrough innovation around the user's fresh air and the inner demand of healthy air. It can be said that 'smart + fresh + health' The collection is a masterpiece, bringing not only the need to meet the needs of cold and warm, but also the all-round fresh air, healthy and good air comfort experience. This is precisely the latest wave of the current air-conditioning market, the highest level of consumer demand upgrading trend.
Health war leads the forefront of air conditioning industry consumption upgrade
According to data from the National Information Center, the retail sales of air conditioners in the domestic market in the 2018 cold year was 65.53 million units, an increase of 16.56% year-on-year. The three-year high-growth air-conditioning industry showed a cyclical correction. However, for Chigo, regardless of the market How to change the environment, to maintain the most competitive market, the most effective way is to enhance product technology, quality advantages. Therefore, Chigo air-conditioning in the smart king 200 hangs, 91 cabinets, and then launched two series of smart king series 203, 205 New products such as the 206, hang-up and 93 cabinets, constantly sharpening the sharp knife of intelligent products in the first-line market.
If we say, 'Intelligent, high-end, globalization' three strategies are the strategic main engine that Zhigao stands in the future vision and drives itself to accelerate to the first industry camp; then, the recent 'seasonal endings' started in succession The cold year opening war, the brand hegemony' is the tactical action of Chigo's constant preemptive strike. The next 'market health war' is a new option for the new cold year to dominate the competition, thus achieving 'grab position, tyrant Position, placeholder, out of position's comprehensive breakthrough.
Similarly, the 5th generation of Zhigao Smart King's new products also outlines an increasingly clear development trend in the industry. After the 2019 new cold year industry structure upgrade and consumption upgrade meet, the two new trends of healthy air conditioners and smart air conditioners are merging, and the mainstream consumption trend of air conditioners Following the frequency conversion, intelligence, and art, a new round of health war will be launched, which will be a wave of product structural innovation and upgrading and high-end transformation and development of the industry. This time, Zhigao is not a follower, but a leader. , detonator.
Looking back, whether it is the world's smartest air conditioner certified by the World Record Association, or the '2017 ten-door air-conditioning new product network word of mouth list' on the smart king 200 models to win the championship, each of Chigo's flagship products quickly became an industry star The most essential reason behind the explosion is that the technological innovation, product innovation and the ever-changing user needs are seamlessly connected. This is also the internal logic that Zhigao detonated from the first generation of the intelligent king to the fifth generation of the intelligent king.
From the birth of the world's first intelligent cloud air conditioner in 2012, to the fourth generation of intelligent king last year, it is the best smart air conditioner in the market, from 'making the air sweeter' to 'making the air more fresh' consumption proposition, Zhigao As one of the four major families in the air-conditioning industry, with the leading technology of the world's leading air-conditioning innovation as the forerunner, the three core consumer interests of 'smart + fresh + healthy' are fully upgraded, which is driving the core competition of the air-conditioning industry from the visible intelligent experience. Upgrade to invisible health.
It can be seen that in the new year of 2019, from smart to healthy, from low-end to high-end, Zhigao will not only become a flag of China's smart air-conditioning, but also win a peak of healthy air-conditioning.