Homogeneous products, down-market, and increasingly mature users make the competition in the smart phone market more intense. How to win the competition? Jobs’s idea may be used as a reference, that is, shaping Although the so-called 'model innovation' has become popular in recent years, for terminal manufacturers, to shape 'different', it is impossible to leave the technology. So, nail technology will take a look at this time to let the smart phone play out. Some new tricks of 'black technology'.
Vivo: lift camera
In June, vivo launched a new flagship product not belonging to the X series, Y series and Xplay series, named vivo NEX, which is equipped with a lift camera. In fact, this design is a concept product from vivo earlier. APEX.
The Vivo NEX's lifting side is only used in the front camera. Simply describing this solution is to hide the front camera inside the phone and use a custom drive motor to automatically rise during the 'self-timer'. Automatically retract the phone when the camera is not in use.
Comments: 'No Liu Hai' and a larger screen ratio, which is what many mobile phone manufacturers want to pursue, but few brands can have both. Lifting camera is undoubtedly the first to find a solution to the balance between the two One of the schemes. For vivo, the lift camera also continues to label itself with 'technical', which also has a certain significance in terms of brand premium enhancement.
OPPO: Dual Track Perimeter Structure
Also in June, a week after the release of vivo NEX, its 'brother brand' OPPO launched the new Find series of OPPO Find X, which is a four-year-old Find series. OPPO Find X uses a similar solution to vivo NEX in terms of camera arrangement. But compared with vivo NEX, there is a big difference.
'Double-track periscope structure' hides the front and rear lens, OPPO FaceKey 3D structured light sensor, earpiece and other components before and after, and the gap between the lifting module and the fuselage is very small and the precision is very high. Using an intuitive experience similar to the vivo NEX, the camera automatically rises when shooting, and automatically falls when the camera is turned off.
Comment: It also contributes a lot to the full screen design, but OPPO Find X's lens lifting scheme looks more thorough than the vivo NEX. The rear camera section also uses the lifting design to make the back of the phone more powerful. The possible protection of the lens is also more complete.
Glory: GPU Turbo, CPU Turbo and THE NINE Liquid Cooling System
In recent years, Huawei has paid more attention to the better overall product experience that can be brought about by 'soft and hard combination.' In June and July, glory launched three new technologies.
GPU Turbo graphics processing acceleration technology, open up the EMUI operating system and processing bottleneck between GPU and CPU, reconstruct the traditional graphics processing framework at the bottom of the system, realize software and hardware coordination, theoretically make the graphics processing efficiency of mobile phones the highest Increase 60% and reduce SoC energy consumption by up to 30%. In heavy game scenarios, reduce energy consumption and save more power.
CPU Turbo, the main task is better 3D modeling and AI artificial intelligence processing with NPU, and build the game framework, click Turbo button in the game, the background will intelligently clean up the redundant process, stimulate CPU power. This benefit from another The application of the technology is not only THE NINE liquid cooling technology.
THE NINE liquid cooling technology, the D5 liquid cooling tube with the same diameter as the MacBook Air liquid cooling tube (5mm) is inserted into the body of only 7.65mm thick, the liquid cooling tube is 113mm long and wears the hot area of the mobile phone and cold. Zone, there are 9 layers of three-dimensional heat dissipation, which can quickly and evenly distribute the heat generated by the chip to other positions in the fuselage and quickly dissipate it. In theory, the heat dissipation capacity is increased by 41%, and the maximum CPU can be lowered by 10 °C in the limit scene.
Comments: 'soft and hard combination', this is a feasible way to enhance the product experience, iPhone can be popular around the world, largely relying on 'soft and hard combination'. Glory GPU Turbo and CPU Turbo application is also this kind of thinking. THE NINE liquid cooling technology is the guarantee of CPU Turbo on the one hand, and the gradual 'close to PC' performance of smart phones on the other hand. Users also have the need for heat dissipation as a high-frequency interactive device, especially in the In the game and other scenes, the three technologies of glory reflect the user's thinking.
AGM: Satellite Phone Module
The recently released AGM X3 launched the geek version, which became the world's first civilian satellite phone equipped with the Snapdragon 845 by carrying a satellite phone module. The AGM X3 geek version is equipped with China-developed Tiantong satellite communication technology. The signal environment can also communicate, providing safe and stable communication functions for outdoor players who are challenging the extreme outdoor environment. The communication capabilities of Tiantong Satellite have covered the entire China region.
Comments: The satellite phone module enhances the outdoor practicality of the AGM mobile phone, and shows the possibility of its modular development. For other brands, it also has some reference significance in terms of ideas.
A return to the era of 'speaking with technology'
What can be seen is that no matter the head brand or the current relatively niche brand, we are sure to play tricks through technology upgrades to create 'different'. For the smartphone market, this is a good 'return'; For the user, the personalized needs of 'Thousands of People's Faces' will be better satisfied; for the brand, 'speak with technology' or the best path to the red sea market.