Fan economy, how can you play? With the launch of 'Galanz 40th Anniversary Carnival', Galanz National Million Tomato Fans ushered in the biggest carnival of the year. The previous tomato carnival was only on the birthday of Galanz on September 28th. This year, it was upgraded to 'Million Persimmon Special Month', which brought red envelope benefits to fans, and the brand dividend was unprecedented.
It is reported that 'Galanz 40th Anniversary Carnival-Million Persimmons Special Month' runs through the whole of September, online and offline synchronization. During the event, 'National Appliances' Galanz will send more than 100,000 fans in the country, let the best-selling high-end microwave oven series Half-price Huimin, custom 40th anniversary commemorative new product debut, 'every day up star package' carnival purchase, etc., do everything possible to let the national fans enjoy the 'eat, drink and play'.
From home appliances to family, Galanz 'fan economy' goes deeper
As early as 2015, Galanz has opened a precedent for the fan economy in the home appliance industry. On September 28th, Galanz launched the 'Wanshi Ruyi 928' Tomato Fan Carnival on its entrepreneurial anniversary.
For any home appliance manufacturer, it is never easy to play a fan economy.
In 2015, Galanz announced the use of 'tomato' as the brand's spokesperson. The annual marketing activities centered around the tomato-based organization. From the birth of 'the tomato' to the 'grand's family', from 'Wanshi Ruyi' 928 'To 'Million persimmon special month', Galanz fan economic model step by step upgrade.
The process of creating a fan economy is actually a process of improving the user experience. In recent years, with the development of the Internet, consumers have increasingly increased their requirements from purchase to after-sales. Galanz has developed more humanized smart home appliances on the manufacturing side. Continuously optimize the omni-channel shopping experience on the sales side. In the usage scenario, all smart products are also opened through the 'G+ Smart Home' platform.
In the era of the Internet of Everything, home appliances are no longer a cold physical product, but a life partner like a family. 'The president of Galanz Group is guiding the work of Galanz's entire industrial chain. The whole process of production and operation is to follow The process of user engagement, by creating a talking, temperature-based products and services, let Galanz transform from home appliances to good families.
In the era of quality consumption, how to impress consumers?
With the continuous deepening of consumption upgrades, people's demand for home appliance consumption is becoming more and more demanding. It is difficult to open up consumers' wallets. The common phenomenon in the market, high-end quality products often means high prices.
In the 40 years of business, Galanz has been pursuing the business philosophy of 'Effort, Let Customers Move'. With excellent cost-effective products to meet the different consumer needs of global users, it has become synonymous with 'national appliances'.
In recent years, Galanz's entire industry chain has implemented a boutique strategy, while working hard on energy-saving performance upgrades and health function enhancements, while focusing on smart home appliances, humanization, and entertainment value development, the company has launched a micro-steaming machine for the global market. Internet eco-refrigerators, cloud drip health drum washing machines and a series of new high-end smart appliances that are more energy-efficient, healthier and more interesting.
It is understood that the preparations for the 'Galanz 40th Anniversary Carnival-Million Persimmons Special Month', Galanz in order to allow the fans to easily achieve consumption upgrades, for the whole category, the full-channel launch of 'real gold and silver' over 100 million. Galanz 40th Anniversary 'Special Month' is different from general marketing activities, online and offline linkage, not only directly to consumers more profit, high-end home appliances experience, knowledge sharing activities are also very rich, before the Mid-Autumn Festival, the national Galanz life The electronics store will teach fans DIY moon cakes for free.
It is 'national home appliance' and is also a respected home appliance company in the world.
As we all know, Galanz entered the home appliance industry in the early 1990s, and became synonymous with microwave ovens with its excellent product quality and knowledge marketing. Galanz, which has been focusing on manufacturing for 40 years, continues to lead the popularization and upgrading of healthy home appliances through technological innovation. At the IFA2018 exhibition, Galanz's full range of smart home appliances made a wonderful appearance, which perfectly explained the development direction of quality home appliances, and received high attention from customers around the world. Today, Galanz has developed from the 'microwave oven king' to become the world's leading white goods group. Intelligent manufacturing to smart home all-round layout.
In the past 40 years of innovation and development, Galanz has been working hard for the better life of consumers for 40 years. It is also the 40 years of self-transcendence with consumers as the center. Adhering to the tenet of 'Work hard, let customers move', Galanz is moving towards The world's industry is the most efficient, the best, the most respected home appliance companies to forge ahead, I believe that Galanz will continue to meet the different consumer needs with high-value quality appliances that exceed user expectations.
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