On September 5th, the glory new product launch conference, glory officially released the latest thousand yuan flagship 8X series products, glory 8X and glory 8X Max screen tyrants all in one. The glory 8X series once again broke through the upgrade, bringing 'not to appear on the thousand yuan machine The configuration ', such as ultra 90% high screen accounted for narrow border full screen, eight core processor, AI dual camera, Dolby panoramic sound, TÜV RÜV low blue light certification, etc., the strength of the interpretation of 'flagship experience thousand yuan machine price' It will lead the competition in the Qianyuan machine market to upgrade and redefine the new standard of the thousand yuan flagship. This time, the actor with the top strength, Bai Yu, also served as the 'Glory Chaos ambassador', joining hands with the glory 8X series.
Among them, glory 8X has 6.5-inch narrow border full screen, Kirin 710 processor, GPU Turbo, 6GB+128GB large memory, 20 million AI dual camera, AI smart communication and other powerful configuration, 4GB+64GB price 1399 yuan, 6GB+64GB Price 1599 yuan, 6GB+128GB price 1899 yuan. Glory 8X Max application 7.12 large screen large field of vision, with Dolby panoramic sound, 5000mAh large capacity battery and smart battery 6.0 long battery life and other ultra-high configuration, two versions 4GB+ 64GB 636 version / 4GB+128GB 636 version is priced at 1499 yuan and 1799 yuan, 6GB+64GB 660 version listed in October.
From September 6th to September 10th, glory 8X in Huawei Mall, glory Jingdong self-operated flagship store, Tmall glory official flagship store, Suning Tesco glory official flagship store, Vipshop will honor the official flagship store and Gome glory official flagship The store's six major platforms open 100 yuan deposit pre-sale, September 11th 10:08 online and offline synchronization first sales.
Glory X series, the highest standard for defining the thousand yuan machine market for 5 consecutive years
In the thousand yuan flagship standard, glory has always maintained a high standard. From glory to play 4X, glory X series mobile phones have a breakthrough configuration upgrade for each generation, for the majority of users to bring the flagship trend technology experience. glory play 6X is a thousand-camera dual-camera popular, glory play 7X is a full-screen popularizer, glory 8X series brings 'the emergence of a configuration that should not appear on the thousand yuan machine' breakthrough, to achieve comprehensive transcendence.
Looking back on the market performance of the glory of the X series, since the glory of playing 4X, the glory of the X series has created tens of millions of sales, each generation of glory X series has become the explosion of products that users are chasing, and At the same time, each generation of the glory X series has also become the highest standard of the thousand yuan flagship of the year.
In 2018, the thousand yuan machine market entered the battle of 'blood sea'. With the upgrading of consumption and quality upgrade, and the expectation of users for new technology is getting higher and higher, the connotation and extension of Qianyuan machine are undergoing tremendous changes. When the price can't be the core reason to stimulate users' purchase, the manufacturers try to inject different genes into their own thousand yuan machine in order to attract users. However, due to the comprehensive upgrade of user demand, many thousand yuan machine products are difficult to meet the young consumers' value. , performance, entertainment and quality and other needs.
Glory has a deep insight into user needs, industry technology trends and evolution paths. It believes that the Qianyuan machine market needs products with both flagship configuration and price close to users. The launch of the Glory 8X series will have high value, high performance and entertainment functions. Rich glory 8X and glory 8X Max, to meet user needs and bring continuous surprises. With the experience of the flagship machine and the price of the thousand yuan machine, the glory 8X series will lift the thousand-yuan flagship standard in one fell swoop, prompting the competition of the thousand yuan mobile phone market to rise. .
Glory thousand yuan machine to win the road: use the mentality of the flagship machine to do thousands of yuan machine
Compared with the flagship machine or the high-end machine market, the thousand yuan machine market has certain special characteristics, and the user structure and usage scenarios of the thousand yuan machine are more broad. From the perspective of user structure, the population of thousands of machine users is more dispersed, although the core users are concentrated in Young users, but also related to parents. In addition, in addition to meeting the needs of domestic users, we must also consider overseas users. The huge user age span and geographical span make the use of the scene complex, so a popular global thousand yuan The machine must have a balanced performance configuration and be able to meet key breakthroughs in specific scenarios.
Glory 8X adopts 91% high screen ratio, narrow border and aurora double-textured colorful glass design, with the style and experience of the flagship machine. It can be described as the most beautiful in the thousands of flagship glory X series. The stunning appearance is in line with the young people's pursuit of value. The Kirin 710 chip is equipped with GPU Turbo technology to meet the game needs of mobile gamers. 6GB+128GB large memory, 20 million AI dual camera and AI smart communication and other flagship configurations for those who love to chase, take pictures, travel users It is also a lot of benefits. Glory 8X Max's 7.12 large screen and large field of vision, Dolby panoramic sound, 5000mAh large capacity battery and smart battery 6.0 long battery life can give users a full range of visual shock, cinema-level audio-visual experience. In addition, TÜV Rheinland Low Blu-ray certification and ultra-high quality, super-signal and other function points, can meet the needs of more segmented users.
Along with the market evolution of the thousand yuan machine, some manufacturers are still using the mentality of the thousand yuan machine to do thousands of yuan machine. This approach makes it difficult to match the needs of users who are fully upgraded. Glory believes that only the mentality of the flagship machine can be used to do thousands. Yuan machine, in order to do a good job in the thousand yuan machine market, whether it is the glory 8X series, or the glory of thousands of yuan machine products, glory every generation of thousands of flagship in the thousand yuan stalls have no rivals, the reason is that glory always uses super high standards Require yourself, continue to surpass yourself, so that products can always meet expectations of users beyond expectations.
There is a configuration that should not appear on the thousand yuan machine, the glory 8X series is the best choice for the price of thousands of dollars and the preferred choice for mobile phone replacement
In October last year, in the context of full-screen competition concentrated in the flagship machine and high-end models, the 18:9 high-screen glory to play 7X opened the full-screen mobile phone thousand yuan era. This glory 8X series further breakthrough, in 90% of the screen's screen evolutionary watershed, achieving a breakthrough in visual field boundaries, bringing a more dramatic visual experience. At the same time, the flagship design makes the body very compact, glory 8X 6.5-inch screen into the body of a 5.5-inch traditional mobile phone Inside, the glory 8X Max's 7.12-inch screen fits into the 6.3-inch body for a comfortable grip.
In terms of performance, the glory 8X series also has the strength of the flagship machine. The glory 8X is equipped with the Kirin 710, with the Kirin 970 with the same large core A73, allowing performance to be upgraded again, GPU Turbo blessing, with 6GB+128GB of large memory, powerful performance and smooth drive Experience. Glory 8X Max uses Snapdragon 660 / Snapdragon 636 eight-core processor, 5000mAh large-capacity battery and smart battery 6.0 long battery life to ensure continuous speed experience.
At present, the mainstream screens released by the mainstream manufacturers account for more than 90% of the screen and the flagship chip's full-screen mobile phones, the price is around 3,000 yuan until the higher. And the glory 8X series not only has these two selling points, and is equipped with AI double camera, Dolby Panoramic sound, TÜV Rheinland low-blue certification and other flagship configurations. The butcher-style price from XXXX makes the machine the best choice for the thousand-yuan price and the first choice for mobile phone replacement.
The nuclear blasting product glory 8X series will become a heavy weapon to promote glory globalization and glory five years ago.
The Glory X series is a classic model of the smart phone era. Since the launch of the 4th generation of glory play 4X in 2015, it has been enduring for a long time in the market, and has continued to sell well, accumulating the reputation and potential of tens of millions of old users. It also represents the waist strength of the glory brand, which plays a solid supporting role.
From the naming of the glory 8X, the word 'playing' is deleted, and the naming method is closer to the glory of the digital series. It can be seen that the strategic positioning of the series is moving up, which is called the waist nuclear-grade product. From the configuration point of view, glory The overall hardware strength of the 8X series surpasses the previous 'sports series', and the competitive advantage is more prominent in the same gear market. Obviously, glory wants to take advantage of this opportunity to supplement the gaps in the mid-range models and compete through the glory 8X series. Enhance the power, and then pull the thousand yuan machine to lift the file, and further promote the head flagship products, such as digital series, V series, Play series of files and upgrades, so that glory to build a fully competitive product gradient, thus driving the overall glory Move up and be more competitive. In addition, this move has far-reaching implications for promoting glory globalization and achieving the goal of 'five years ago' (2018 to 2020, becoming the top five global brands in three years). .
In 2018, the domestic mobile phone market continued to decline, and the situation was grim. Glory sold 26.05 million units of sales, 37.8 billion yuan in sales, and won the domestic Internet brand sales and sales double champion in the first half of 2018 (Source: Sino 2018 In the first half of the year, China's smart phone market report). It is reported that in the overseas market expansion process, in the first half of 2018, glory mobile phone overseas sales increased by 150% year-on-year. In the United Kingdom, Spain, India and Russia, the growth rate is obvious, the situation is very good. The upgrade of the glory 8X series will help the glory brand continue to lead the industry and promote the strategic development of glory globalization and glory five years ago.
