The bedroom at night is a sweet sleep time. When the humidifier is turned on to add a breath of air to the air, it is disturbed by the running sound from time to time. Delmar’s 2018 redesigned noise-reducing water valve structure can replenish water. The noise generated is reduced to almost invisible, so that you and me are no longer disturbed. At the same time, continuously tracking user humidification habits, Delmar developed a smart WIFI humidifier, a water humidifier on one step, a floor-standing humidifier, Received the love and support of users.
Keeping close to the needs of different users and maintaining a strong product development and design enthusiasm, this may be the secret of the success of Delmar humidifiers in the whole network.
Delmar's factory building in Shunde, Foshan
Stick to design and make it a necessity for life
According to the author's understanding, Delmar has established a brand concept since its inception: Design should not be a luxury in the upper class, but a necessity to enjoy life. 'This brand concept has a double meaning: First, product design should have a closer connection with life. The design should not be a luxury in the upper class, but a necessity to enjoy life; secondly, the quality must stand the test of time, the function should meet the needs of the user, the price should be reasonable and moderate, give the user all the comfort and experience just right. Li Junwei, vice president of e-commerce, explained to Aiken Home Appliances.
Through in-depth conversations with the industrial design team, the author found that the design source of the brand of Delmar is the user - collecting feedback on the user's purchase and use, listening to the user's suggestions, communicating directly with the user, helping the Del Mar industrial design team to find deep Tibetan consumption pain points, to improve the next product design:
For sensitive people, healthy and humid air is the biggest pursuit of their humidification. Delmar uses the clean water level of UV to prevent bacteria, which can remove 99.99% of the bacteria in the water source, allowing sensitive people to enjoy moisturizing and breathing. For lovers, the necessary condition for the humidifier is to communicate with the mobile phone. Delmar introduces the wifi module on the smart humidifier, and uses the APP to remotely control it. It is a moist atmosphere when it comes to the home. For the wood family, The spray height of the water mist directly affects the durability of the wooden floor wood furniture. Delmar develops the heightening base and the fog spray pattern, which reduces the water mist in the past on the table top by more than 95%, so that the wooden floor wood furniture is kept away from the humidity.
Delmar Product Exhibition Hall - Humidifier Area
Not only humidifiers, but also other categories of Delmar also continue to challenge breakthroughs: R & D to solve the problem of lifting clean load-bearing vacuum cleaner, the introduction of high-temperature secondary suppression function of the hot air filter, into the beauty function of the negative ion cleansing instrument, for the public More subversive lifestyle choices.
With quality, product quality is timeless
'Bottom line 99.5%, fight for 100%!' Entering the Quality Control Department, the author will see this sentence about the quality pass rate. Manager Liu of the Quality Control Department introduced that the Del Mar quality control team has more than ten years of richness. Experienced personnel, comprehensively follow up the raw material control, production and processing, product manufacturing, finished product testing and other processes, the perfect design of the outstanding quality of the home appliances. After visiting the various quality control links, the author thoroughly understands the Delma for each 1 The persistence of millimeters, the consideration of each material.
In the water tank design of the water humidifier, after the sample test, Delmar increased the common 2 mm specification to 3 mm, extending the overall durability of the water tank for three to five years; in the base design of the floor humidifier, balance Bearing capacity and aesthetics, Delmar innovatively introduces metal aluminum brackets, ergonomically and firmly supported, and the material is thick and durable. From top to bottom, the design of each place is just right, the materiality is perfect, creating a long-term companionship. Humidifying good things.
In the clean room of Delmar, the production staff is assembling the product.
The strict quality requirements will be applied to the design of other categories. Delmar also created a light-purifying descaling device that widens and thickens the UV lamp, which does not attenuate the illumination for 5000 hours; creates a stainless steel filter for nanofiltration. Net, let the vacuum cleaner of the fine steel rotary filter series compare the HEPA empty net effect, and broaden the brand's high-end product line layout.
Good value for money, direct access to user life
At a reasonable price, the product can reach the user's hands without barriers and enter the user's daily life.
Over the years, Delmar has insisted on independent research and production integration, minimizing intermediate links, developing, designing, producing and selling with strict standards, building an unimpeded bridge between products and users, and allowing the products with great benefits to reach the users directly. More and more people choose Delma's creative home appliances. More and more people are becoming loyal users of Delmar brand, and more and more people enjoy a comfortable life.
Through the design, quality, price and other product links, Delmar's explosion-proof humidifier sold more than 100,000 units in just three months, and sold more than 600,000 units a year. The performance is amazing. In the past three years, Delmar humidifier sales have remained High-speed growth, the first in the whole network category, which means that you and I may have many friends and family own Del Mar products, feel the changes that Delmar brings to life.
Carrying the design through to the end, accumulating energy for the future
Delmar, which has been on the road of product design, has won more than 200 patent certificates and won the IF International Design Award, which is known as the 'Design Oscar' in 2018, and its enthusiasm continues to rise. The next product development is full of energy storage. With a batch of home appliances with a sense of design and quality, Delmar will be full of ingenuity and fun at AWE Expo, International Gift Show, Canton Fair, Internet + Home Appliances Exhibition. The new product design is displayed to more people, into the daily life of the public.
Delmar unveiled at AWE2018
After expansion, Delmar Electric Factory currently covers an area of 16,675.50 square meters. The four buildings have a total construction area of about 120,000 square meters, which will increase production to 20 production lines, and realize 60,000 pieces of Nissan boutique home appliances, winning the cooperation partners' confidence in their development prospects. - In May 2018, Xiaomi has a boutique living e-commerce platform based in Xiaomi, relying on the Xiaomi eco-chain system to jointly create a home-breaking product with a strong price and a good price. On June 25, it officially announced the completion of 500 million RMB financing. CITIC Industry Fund Investment; June 29, wholly-owned acquisition of Philips, the world's top 500 company in the Greater China region, and obtained global brand authorization, using the Philips brand in the water purification business for marketing, sales and service.
This is not the end, but a new starting point. Li Junwei further said that in 2018 Delmar will continue to be the pioneer of innovation in the electric business community, the new Internet force, in the first place in the sales of humidifiers, the power of the rod vacuum cleaner Market and kitchen, beauty appliance market, get inspiration from familiar daily life, use brand new, quality, and affordable product design to meet user needs, not only satisfying hard functions but also satisfying modern aesthetics, becoming your life and life. necessity.
