The first batch of new national standard washing machine products released: Quality life leads the future development

If you want to select the ten greatest inventions, the washing machine can definitely be ranked among them. Its appearance has replaced the inconvenience of manual laundry. Now it has become one of the necessary home appliances for every family. Facing the wave of the times, the washing machine industry It is also necessary to continuously improve the technology and adapt to the current situation through change. On September 3, 2018, the first batch of new national standard product launches through washing machines was officially held in Beijing. The conference was held by Zhidian Laboratory and China Household Electric Appliance Research Institute. Co-organized, Gome Retail Holdings and Zhongyi Kang Times Market Research Co., Ltd. specially supported the exclusive live broadcast of Sina Home.

At the press conference, a number of industry experts came to the scene to discuss the impact of the introduction of the new national standard GB/T4288-2018 "Home and similar electric washing machines" on the washing machine business, as well as the future development space. Meanwhile, Haier, Midea, Little Swan , Casa Di, TCL, Samsung, Skyworth, Becker, Gree, Duckling, Galanz, etc., 25 models of 11 brands passed the test of the new national standard and obtained the certificate on the spot.

The new national standard will be implemented soon, high-quality, high-end keywords

On October 1, the national standard for washing machines approved by the National Standardization Administration Committee and GB/T4288-2018 "Electric Washing Machine for Household and Similar Uses" will be implemented soon. Yue Jingsong, deputy chief engineer of China Household Electrical Appliances Inspection Institute, explained the changes in the new national standard. The revision of the new national standard mainly requires the rinsing performance, the low accuracy of the wear performance test results, and the problem of the nominal washing capacity imaginary standard. On this basis, the A+ grade performance index is also added to provide consumers with consumption basis.

Yue Jingsong, deputy chief engineer of China Household Appliances Inspection Institute

The release of the new national standard is a further regulation of the washing machine industry. By perfecting the washing machine indicators and performance standards, it can effectively inhibit the inferior products from entering the market.

At the scene, Director Lu Jianguo of the Institute of Testing and Measurement Technology of Home Appliances Institute said that the new national standard for washing machines is in the forefront of the world in terms of testing projects. The introduction of new national standards will lead the washing machine market to healthy washing. Care for the direction of the clothes.

Director of the Institute of Testing and Measurement Technology, Home Appliances Institute, Lu Jianguo

Zuo Yanzhen, general manager of Zhongyikang brand, said that the current washing machine market has entered a mature stage and the technology is relatively stable. In the future, the washing machine market will be segmented in the crowd and personalized market, which is also the general form of consumer products entering maturity. For example, the current pollution-free washing machines in the market, self-cleaning washing machines, mother-in-law washing machines, etc., are the performance of market segment development.

Zhong Yikang brand general manager Zuo Yanzhen

In the press conference, Jin Liang, general manager of the Gome business unit of Gome Retail Holdings, believes that the washing machine market has actually stabilized today due to product upgrades and consumption upgrades. The market share is mainly occupied by brands such as Haier and Little Swan. Under such a premise, products with high energy efficiency, health functions and products with special advantages in performance are concerned by consumers. In response to the implementation of the new national standard, Gome accelerated the promotion of the new national standard washing machine through 1900 stores nationwide. Let consumers know more about the new national standard for washing machines.

Jin Liang, General Manager of Baidian Business Department, Gome Retail Holding Company

The first batch of new national standard list of washing machines was officially announced

In the press conference, representatives from brands such as Little Swan, Duckling, and Beko participated in the forum activities, and discussed the changes brought by the new national standard for washing machines and the strategic layout of the company.

Xiaoyan Swan Product Certification Manager Wang Wei introduced the innovative technology of Little Swan Washing Machine - cold water washing, through the combination of strong water flow + spray technology + silver ion germicidal material, even with normal temperature water can reach 1.05 washing cleanliness Xing Zhaobin, general manager of Shandong Xiaoya Group Home Appliances Co., Ltd. said that after the products passed the new national standard for washing machines, they will continue to increase product technology research and development, and use quality to impress consumers. Hong Shunyong, director of China's washing machine, believes that after entering the Chinese market, Baker has been exploring the characteristics of Chinese consumers and bringing products to mothers and children, pet scenes for Chinese consumers.

In the press conference, there are not only opinions from the industry, but also data support. As a consumer laboratory created by China's household appliances, Zhidian has conducted in-depth research on products and consumers since 2015. Thousands of products were evaluated. Assistant Dean of China Household Electric Appliance Research Institute, Mei Xiaochun, CEO of Zhidian, conducted a report on the development trend of high-end washing machine products based on the evaluation data and analysis of the products over the years. Mei Xiaochun believes that green, intelligent Interconnection, quality life is the main trend of the current development of the washing machine market, which also requires the washing machine to respond to the needs of consumers in different scenarios. High-end washing machines must not only wash the 'net', but also pay attention to healthy washing methods, including Bacteria and self-cleaning, etc. In addition, smart interconnection and mute technology is also the focus of washing machine companies.

The release of the new national standard not only inhibited the influx of washing machine products to the market, but also promoted the development of washing machine products to a higher level. After rigorous testing based on the new national standard, Haier, Midea, Little Swan, Casa Di, TCL , Samsung, Skyworth, Becker, Gree, Duckling, Galanz and other 11 brands, 25 models of the first batch of products passed the new national standard for washing machines. In the future, we will see more and more washing machine products to higher quality The standard challenges.

2016 GoodChinaBrand | ICP: 12011751 | China Exports