· Bosi Appliance actively promotes the 'hardware+' transformation, demonstrating the importance of an open ecosystem through independent display of home internet brands
· The latest member kitchen story of the Bossi home appliance brand family will debut at IFA
(August 30, 2018, Munich/Berlin) How to establish brand leadership in connected kitchen digital services? How to develop a new digital business model? Bossi appliances and its brands will be announced at this year's IFA Berlin International Consumer Electronics Show answer.
Bosch Home Appliances 'Home Connect' exhibition area
Siemens Home Appliances 'Home Connect' exhibition area
'Home Connect' ecosystem is getting better and better. First independent appearance at IFA
As an open platform, Home Connect is the core of Bosi's digital home ecosystem and the key to enhancing the user experience in the connected kitchen sector. This cross-brand platform has been promoted in 33 countries around the world and continues to be a partner. Integration of products and solutions. This year, Home Connect will not only be exhibited at Bosch Home Appliances and Siemens Home Appliances, but will also be exhibited as an independent brand for the first time in the connection area between the two booths. This reflects the overall value of the home Internet brand. The importance of strategic layout for the stable development of the digital ecosystem. In 2018, the home networking platform will focus on automatic distribution services, providing more convenient experiences for consumers using connected appliances. For example, it has already passed cooperation within the ecosystem. The partner realized a one-click repurchase of washing blocks, detergent or dishwashing salt. This year, more products will be available for re-purchase services, including ordering detergents, vacuum cleaners, water filters, etc.
Home Internet ecosystem is getting better and better
Develop a new business model to help 'hardware +' transformation
'In addition to enjoying the new digital services brought by home networking, consumers are expecting more personalized and integrated solutions that enrich and simplify their daily lives. To achieve a successful transformation of 'hardware +' enterprises, adhere to 'consumer The Center's strategy to actively develop and validate new digital business models is critical. Dr. Karsten Ottenberg, CEO of Bosi Appliances, said: 'Bosi appliances are open and inclusive towards external innovations, by looking for The right strategic partners and business models provide consumers with a new and rich experience. 'This is evidenced by a strategic investment in start-ups. In 2017, Bossi Appliances acquired the story of a startup kitchen in Berlin, and this The Global Food Application Platform operates as its brand. Not long ago, Boss Home Appliances and Techstars jointly launched the 'Bosch Future Home Accelerator' project powered by Techstars. Provide start-ups with a platform to further develop the creative digital kitchen services.
Kitchen story unveiled at IFA Live showcase digital features
This year, the kitchen story will debut at IFA, showing how digital can change the way of cooking. At the Bosch Home Appliances and Siemens Home Appliances booth, consumers can experience the integration of recipes in the kitchen story in the product display area and the cooking show. The kitchen story has been integrated. The digital ecosystem of Bosch Home Appliances allows users to access recipes through the 'Home Connect' app and follow the selected recipes to create a gourmet meal. The kitchen story will be moved to the new site in Berlin by the end of this year, where Bosch appliances will be available, Siemens A separate kitchen for home appliances and Neff appliances to support the development of new recipes.
Kitchen story debut at IFA
'Connected life' show
Interactive kitchen assistants move toward 'hardware +' transformation goals
In addition to the previously presented concept product, Mykie ('My Kitchen Elf'), Bosch Home Appliances will present consumers with other innovative interactive products in the connected kitchen sector at this year's IFA show. For example, PAI ( 'Project And Interact' ), which is an interactive kitchen new product. This product can be installed on the kitchen workbench to project a virtual operation interface to the work surface. With the integrated 3D sensor, users can directly Hand gestures on the workbench. This way, users can easily enjoy the diverse digital services provided by the Home Connect ecosystem while cooking or baking.
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