' 'The potential' can't be done. ' Chen Ming expresses the characteristics of intelligent network development in the most concise language.
On August 22nd, the world's leading automotive technology and service provider Bosch Group held the '3rd Bosch Automotive Technology Innovation Experience Day' at the Bosch test site in Yakeshi, Inner Mongolia.
As the president of Bosch Intelligent Networking Division in China, Chen Ming described the development trend of intelligent network association with the open attitude of 'embracing ecology and creating the future together'.
Bosch Intelligent Networking Division is a newly established department. Chen Ming has only been in office for more than three months. In such a short period of time, how can Bosch quickly establish its advantages in the intelligent network business?
In an interview with the reporter of China Auto News, Chen Ming said: 'Bosch's intelligent network business did not start with the establishment of the intelligent network unit. In fact, in 2008, Bosch's major divisions have launched intelligent network. Research on related technologies. '
Chen Ming said that the Bosch Intelligent Networking Division has formed a synergy within the Bosch Group, and gathered the hardware and software teams of the intelligent network of Bosch's other business divisions to localize and customize the ecological services for customers. Intelligent Networking The company is closely cooperating with other Bosch business units. In the future, Bosch will carry more service operation capabilities. At present, there are more than 800 people in the intelligent network division business unit, of which more than 600 are integrated from other business units.
In Chen Ming's view, the Chinese market has formed a general trend of intelligent network development, and there are three major driving forces to promote the development of intelligent network.
First, the demand for mobile travel services and intelligent network services for the younger generation of consumer groups in the Chinese market is higher than the world average. They promote the transformation of automobile consumers from purchase behavior to on-demand services, and promote the integration of single-tool travel mode to multi-mode travel. Development shift.
The second is multi-industry cross-border integration. By 2025, there will be 470 million vehicles interconnected worldwide, which will generate 140 billion euros of additional revenue above the physical value of the car's ontology. In China, Internet companies are involved in intelligent transportation. At the same time, traditional car companies are changing to mobile travel, and there are more cross-sector joint ventures focusing on intelligent network and mobile travel services.
The third is the government's vigorous promotion. In China, the Ministry of Industry and Information Technology, the National Development and Reform Commission and other relevant departments have issued standard documents to promote the development of the intelligent network industry. Local governments have established intelligent network testing bases to promote the development of intelligent networked industrialization.
'Under this trend, we have summarized a fundamental and two dimensions of expansion.' Chen Ming explained.
Fundamental is the understanding of intelligent network. Intelligent network is designed to build multi-dimensional information and groups of intelligent car digital, integrate virtual world and real world, create immersive digital enhancement and interconnected environment. On the rapid expansion of artificial intelligence into every car service environment, including automatic driving and human-computer interaction, including the car environment, car hardware and software, mobile interaction and cloud, etc. At the same time, another expansion dimension, namely security Empowerment is more important. A safe and reliable intelligent network connection system includes at least four aspects: in-vehicle data communication, vehicle gateway firewall, vehicle mobile communication, and cloud data security.
'Digital twins are a new term, how to understand?' Chen Ming said that digital twins, also known as digital twins, will trigger a series of digital trends in the automotive industry.
In the future, every car that leaves the production line will have a digital copy. This means that the car has a digital identity that can track the entire life cycle of the car. Once the identity of the vehicle is connected to the user's Internet identity, the vehicle can be made even more ' Smart'. The digital identity of the car can give car manufacturers, fleet operators, travel service providers, maintenance companies to provide users with smarter network services.
China Auto News: Can the Intelligent Networking Division be regarded as the highest-level business integration department in the Bosch Group?
Chen Ming: It can be understood that the customers facing our department will now ask for some requirements, such as a company that we have recently passed. They don't pay attention to Bosch's turn, ESP, iBooster and other products, but ask how to optimize the cost during the operation of the team. This involves the collection and analysis of data. It is necessary to integrate the relevant product solutions of Bosch's various business divisions into a single vehicle, and create a complete set of solutions for customer needs and pain points. This is what we are doing and take a similar lead. a role.
"China Auto News": The description of your position in the information is as follows: Responsible for the expansion and landing of the intelligent network business and smart city solutions in the Chinese market. So, what preparations did Bosch make for the Chinese market?
Chen Ming: We have three channels to gain our understanding of the market. The first one is relatively open. Some research results of some research institutions are free, some are accumulated in our previous research; the second is from our customers. The input they need can help Bosch to polish the role we should play. The third is that we are actively implementing targeted research on specific scenarios, analyzing whether these scenarios are needed in the Chinese market, what technologies are needed to support them, etc. .
China Auto News: What specific progress is there for a specific scenario? Is there a more mature operating model?
Chen Ming: It is hard to say that it is a fully mature model, such as smart parking, that is, the scene of unmanned valet parking. The local governments we have contacted are very welcome, I hope to introduce them as soon as possible, and I am willing to provide venues for renovation. In addition, in the closed, half The unmanned shuttle bus in the enclosed area is also a very popular project. There are already related cooperation being implemented, as well as smart bus, smart high speed and so on.
In many scenarios, it is necessary to capture infrastructure information and interact with the car. This is what the customer needs us to cut in. However, the related promotion needs to be step by step. In the future, we may first set up an innovative experience center to show the public, or Providing fixed-line self-driving commuting services in specific areas, in the future, we can create a new industrial ecology around these scenarios. This process is not a one-time process and will take several years to promote.
China Auto News: How is the smart city solution developed? Is it reproducible?
Chen Ming: In the smart city we talked about today, there have been several rounds of development. The earliest is to perceive the smart city with security as the main purpose. The second round should be related to the medical information sharing service platform. The third round is today. I saw the construction of smart cities promoted by 'industrial towns', 'smart towns' and 'Internet towns', which deeply integrated the Internet of Things.
Today's smart cities will have many different forms. From a technical perspective, these cities can be replicated, but they are rooted in industrial positioning and future planning. They are innate conditions and will have different routes.
"China Auto News": Will Bosch expand more travel services for C-side in the future?
Chen Ming: In terms of intelligent networked services, Bosch offers C-side services in Europe, namely multi-mode travel, one-stop integration of multiple modes of transportation, including a shared platform for two-wheelers. In addition, Bosch has joined forces in Europe. Home charging service provider, forming a huge charging network to provide support for mobile travel. In China, I will not be based on the C-side service first, but choose to cooperate with multiple platforms to carry out B2B or B2B2C business model. When hope can be extended to B2C.
China Auto News: What is the prospect of the intelligent network business in the commercial vehicle market?
Chen Ming: In China, the development of commercial vehicle intelligent network is actually lagging behind the passenger vehicle market. At present, we have already cooperated with several large commercial vehicle companies in China. I believe that the tightening of laws and regulations in the future commercial vehicle market will further stimulate intelligence. The application of network technology in the commercial vehicle market. The application of intelligent network technology on commercial vehicles is to improve asset utilization efficiency and optimize cost. The demand for the commercial vehicle market in the future is huge.