As a brother of the Android camp, Samsung mobile phones have always been the sharpest among the global mobile phone manufacturers against Apple. Of course, they are also the most powerful. After all, they control the OLED screen, memory, flash memory, processor OEM, etc. Resources, it is obviously impossible to circumvent them.
According to data sent by many market research institutions, the share of Samsung mobile phones in the Chinese market in the second quarter of this year has been so small that it has to withdraw from the pace, because even the 0.8% share is insufficient, and they think that they are approaching 30% in the domestic market. A well-deserved boss.
According to the Korean media ETnews report, Samsung's just released Note 9, sales performance in South Korea in general, the same period of sales less than half of Note 8 last year, and their Galaxy S9 flagship series of sales decline is more serious, this year's Q2 poor performance directly Leading Samsung's mobile division sales fell 20% year-on-year.
For the high-end market that is rapidly falling, Samsung has clearly recognized the crisis, so they bowed their heads. From the Korean media reports, Samsung mobile phones have begun to promote reforms, they want to domestically, Huawei, OPPO, vivo, millet, etc. Mobile phone manufacturers are on par with each other, and their former head Li Zaiyi also went to Shenzhen to visit the stores of these manufacturers and learned some of their business strategies.
Specifically, the Samsung mobile phone's adjustment is mainly focused on mid-range models. In the past, new technologies and important functions will be launched on the S or Note flagship series, but now this technology will be used first on the mid-range models. , and the shape will be more sincere.
In fact, the Samsung mobile phone is completely unaware of the bleak Chinese market share, as well as the collapse of the Indian and Southeast Asian markets, because they are the bosses in these places, but they are surpassed by Chinese mobile phone manufacturers, India is the most The obvious example is that Xiaomi has defeated Samsung with cost performance and has become the number one smartphone manufacturer in the Indian market. If Samsung mobile phones do not change, then these markets will follow the footsteps of the Chinese market.
Although Samsung is still sitting in the position of smart phone boss, but their shipments in Q2 this year are about 71.5 million units, compared with 10 million units in the same period last year, and facing the strong pursuit of domestic mobile phone manufacturers such as Huawei, they It’s impossible to sit still. Before that, Yu Chengdong shouted out the slogan that Huawei surpassed Samsung to become the mobile phone overlord in 2020, which is enough to illustrate Samsung’s current problems.
In the face of counterattacks by domestic mobile phone manufacturers, the market has already proved that in India and other countries in Southeast Asia, low-end and mid-range cheap models are still the main models purchased by consumers, and these models cannot be too water-sized and configured. There are enough guarantees, and this is what Samsung lacked before. I don't know if they will bow to the low-end market and will not receive satisfactory results.
For the current situation in the Chinese market, it is not difficult for Samsung to change it. What do you think?