A refrigerator is a refrigeration device that maintains a constant low temperature and is also a civilian product that keeps food or other items in a constant, low-temperature cold state.
The box contains a compressor, an ice machine for freezing cabinets or boxes, and a storage box with a refrigeration device. Affected by the consumption upgrade, the refrigerator industry and production scale tends to smooth at the same time, product structure optimization led to the price increase, upgrading and upgrading of the structure has become the main theme of the development of the refrigerator industry.
For the new storage needs such as mask, tea, medicine and so on, new products are developed for the refrigerator industry. By the China Household Electrical Appliances Association and other guidance, the National Grid hosted by the ' 2018 China Refrigerator Industry Summit Forum ' recently held in Beijing.
Participants believe that with the refrigerator production and sales scale tends to smooth, grasp the opportunity of consumption upgrade, accelerate product replacement and structure upgrade become the main theme of the industry development.
According to the "Refrigerator industry market demand forecast and Investment strategic Planning Analysis Report" released by the prospective Industry Research Institute, the total output of Chinese refrigerators reached 92.383 million units in 2016, an increase of 4.6% compared with 2015.
Source: Prospective Industry Research Institute finishing The refrigerator sales continued the volume of steady rise in the situation. Data show that January to April, the domestic refrigerator market retail volume of 9.2 million units, down 3.2%, retail sales of 28.1 billion yuan, an increase of 5%. Among them, the online market refrigerator retail volume of 3.35 million units, an increase of 19.3%, retail sales of 7.1 billion yuan, an increase of 43%.
This year, the refrigerator market retail volume will reach 33.96 million units, an increase of 0.6% yoy, retail sales will reach 97.8 billion yuan, an increase of 4.1%.
TCL White Goods Business Department general manager Wang Xianju that the sales change is not small and sales growth momentum, mainly in the consumer upgrade dividend under the product structure optimization led to increase the price, enterprises should seize the opportunity of the end-market changes. Data show that the first quarter of the 2017-year market share of five brands is 72.6%, the 2018-year quarter of this data is 77.6%.
Guo Meide, vice president of Oviyun Network, said that in the continuous rise in integrated costs, cross-border brand grab cake, the mainstream enterprise size advantage and high-end market competitive advantage highlighted. The final stage of the competition is the overall strength of the enterprise, research and development, innovation, marketing and supply chain integration capabilities are indispensable.
Wang Lei, vice chairman of China Household Appliances Association, pointed out that the refrigerator enterprises to improve product strength and value-added, through the differentiated function and design to meet the different needs of consumers preferences.
吕盛华editor, editor-in-chief of China National Grid, said that with the scale of production and sales tend to smooth, upgrading and upgrading will become the main theme of the refrigerator industry development, brand concentration will be further improved, product morphology will further evolve, the new channel form is also brewing. In recent years, health preservation, large capacity, intelligent, air-cooled, frequency conversion, beautiful high-end refrigerator products continue to be popular. Guo Meide Introduction, now air-cooled, frequency conversion technology configuration gradually saturated, large-capacity refrigerator structure tends to stabilize, the more compelling is the door body innovation.
Multi-door products continue to adjust the temperature zone, off gradually to the ' triple off ' four door off ' development, and proactively help consumers to partition management to meet the growing demand for refined storage. ' Refrigerator storage has long been limited to fish and fruits, masks, tea, pharmaceuticals and other new storage needs for the refrigerator industry to provide a new development path.
"A number of business leaders believe that the partition is gradually becoming a consumer product selection of important decision-making factors, but also will become the standard function of high-end refrigerator products. Refrigerator enterprises have innovated and upgraded fresh-keeping technology. The combination of smart technology and fresh-keeping technology helps to dramatically improve the efficiency and control accuracy of fresh-keeping systems.