On August 31st, hosted by the 21st Chengdu Motor Show Organizing Committee, SCTV-4, Auto Life Media Cluster, Spicy Cars, and more than 30 national auto media co-organized '2018 China Auto Market Spicy Festival and Auto Life Media The 10th Anniversary of the Cluster was held in the Sichuan Radio and Television Broadcasting Hall. As the backbone of the Chinese national brand, Zotye Motors won the “Most Innovative Spirit Car Brand” award at the China Automotive Industry Awards Ceremony. The new 'strategy, driven by 'innovation', promotes the best demonstration of transformation and upgrading.
With the 'five new' strategy, it will help Zhongtai Automobile to start the 'transformation and upgrade' battle
Entering a new era and sailing a new voyage. 2018 is the first year of the full implementation of the spirit of the 19th Party Congress. It is the 40th anniversary of the country's reform and opening up. Under the influence of the socialist spirit with Chinese characteristics in the new era, Zotye is based on a new starting point. Advancing with the times, new concepts, new technologies, new platforms, new marketing, and new goals of the 'five new' strategy have taken the lead in the 'transformation and upgrading' battle.
In order to enhance brand influence and brand reputation, Zotye Motors has also developed a '412' brand strategy to deepen 'Word of mouth + experience' marketing. By participating in "Tip Tip 3", it is shortlisted for CCTV "Great Country Brand" and sponsors Zhejiang Satellite TV "Running" ", as well as the Qinghai Lake Challenge, the T700 violent test and other activities, using the event and road test to test the quality, using the communication and experience to enhance the brand image, in the year of brand reshaping, the full name of the battle.
In 2018, Zotye Motors was guided by the 'Five New' strategy. Through intelligent transformation, experiential marketing, diversified products, younger brands and multi-channel expansion, the company achieved revenue of 10.251 billion yuan in the first half of the year. 77.15%; the average operating income growth rate of the automobile industry was 38.24%; the net profit attributable to shareholders of listed companies was 305 million yuan, a year-on-year increase of 37%, and the average net profit growth rate of the automobile industry was 33.34%. For 0.15 yuan, a satisfactory answer was handed over.
Drive development with 'innovation', grasp the new round of scientific and technological revolution and industrial transformation opportunities in the world
Along with China's 40th anniversary of reform and opening up, China's economy has shifted from a high-speed growth stage to a high-quality development stage. It is in the process of transforming the development mode, optimizing the economic structure, and transforming the growth momentum. To achieve high-quality development, we must play The first driving force of innovation, shaping more driven by innovation, and more leading the development of first-mover advantage. As a national brand, Zhongtai Automobile has always regarded innovation as the focus of enterprise development since its establishment, and adhered to the development of independent research and development. the way.
In the field of design innovation, relying on the 'five new' strategy, Zotye has introduced a more internationalized CIS system and innovatively released the 3.0 original design concept of 'Daofa Natural Zhimei Tiancheng', with the automotive market already The consumer's actual demand-oriented, strong launch of the new concept car i-across, and T700, T500, T800, T300 and other hot models, also officially opened the new 'Zhimei Chinese car' era of Zotye.
In the field of product innovation, Zotye Motor launched the third-generation engine independently developed, the seven-speed wet dual-clutch automatic transmission and the liftable chassis, etc., achieving the core breakthrough of the three major parts of the automobile; meanwhile, in the development of lightweight technology Zhongtai Automobile spares no effort in the research and development of new materials, including the application of a large number of thermoformed steels, the development of carbon fiber composite materials and the lightweight of seats.
In the field of technological innovation, Zotye has comprehensively laid out a new generation of electronic architecture, 5G vehicle networking, ADAS and in-vehicle human-computer interaction, intelligent driving and other core technical fields, continuously improving the smart travel experience brought to consumers by car human-computer interaction. In the field of automatic driving, Zotye combines domestic and foreign advantages and Zoe's own characteristics. The planned ADAS intelligent driving assistance system will reach Level 2.0 in 2019 and Level 3.0 in 2020. It is expected to achieve full-automatic driving in 2025. .
The 19th National Congress of the Communist Party pointed out that innovation is the first driving force for development. In the next three years, Zotye will continue to regard 'innovation' as an important step for the company to 'transform and upgrade' and achieve high-quality development. Event site, Zhongtai Automobile brand Mr. Xu Hongfei, General Manager of the Management Center, said that Zotye will continue to improve its enterprise-oriented, market-oriented, industry-university-innovation innovation system through in-depth implementation of strategies, talents, technology, quality, marketing, services and other aspects. Innovation drives the development strategy, grasps the new round of scientific and technological revolution and industrial transformation opportunities in the world, and continuously enhances the innovation and competitiveness of enterprises.
From January to July 2018, Zotye's sales exceeded 169,000 units, a year-on-year increase of 33%, and won the 'China's top 30 auto industry', 'China's Fortune 500 companies' '2018 China's top 500 private enterprises' and many other honors With the further development of China Manufacturing 2025 and high-quality development strategy, Zotye Motors is guided by the 'five new' strategy, combined with 'European Industry 4.0', vigorously building intelligent factories, promoting intelligent manufacturing, international and forward-looking. From the perspective of the company, we will continue to build a smart American car that keeps pace with the needs of the times and consumers. We will face new opportunities in the development of the global automotive industry and strive to build a world-renowned brand.