In recent years, there has been an embarrassing phenomenon in the household appliance industry: counterfeit products have emerged in an endless stream, and the phenomenon of '傍名牌' exists in large numbers.
Including Gree, Konka, Changhong, Samsung, Sharp, boss and other well-known brands, are constantly encountering counterfeiting. Among them, Panasonic's counterfeiters are the most embarrassing. Some brand-name corporate franchise stores even opened next to Panasonic officially authorized home appliance stores. The price is half cheaper, and the sales volume is doubled, which makes Panasonic's genuine dealers miserable, and some even have to close their doors.
In fact, the phenomenon of counterfeit brand products has existed for a long time in the Chinese home appliance market. There has also been a rebound in this year. For a time, Shenzhen Bosch, Samsung Shanghai Electric, Hainan Little Swan are constantly emerging, and small and medium-sized brands in the home appliance industry are everywhere. It’s not lively. But after careful investigation, most of the companies behind it are illegal enterprises that are not registered in industry and commerce.
With the proliferation of '傍名牌', brand manufacturers suffer from it. They are surrounded by a large number of counterfeit brands, the credibility is destroyed, and the market share is also greatly squeezed. Home appliances with safety hazards are even more dangerous. Personal safety.
However, driven by the interests, this industry chain is still extremely prosperous. Some foundries, in order to survive and profit, have started the business of 'OEM OEM', providing OEM services for many cottages and counterfeit home appliances brands. It has also become one of the accomplices of the proliferation of cottage appliances.
However, at present, due to the difficulty of proof of trademark rights, high cost, low compensation, etc., the road to safeguarding rights of home appliance companies is extremely difficult. Consumer rights protection procedures are also complicated and difficult.
傍 Famous brand, counterfeit phenomenon, in the final analysis, or the illegal cost of counterfeiters is too low. Faced with the situation of Gree, Panasonic, Samsung and other enterprises in the Chinese home appliance market, relevant departments also need to increase counterfeiting and brand-name behavior in the Chinese market. After all, this kind of behavior is inconsistent with the green environmental protection and respect for intellectual property rights of household appliances such as home appliances advocated by the current state. Counterfeit products not only infringe on the moral bottom line of business rules, but also transform trademark infringement, but also curb the innovation of Chinese people. Ability. For such behavior, the relevant department should list the blacklist and impose heavy penalties.