In the first half of the kitchen electricity market, the emerging kitchen appliances category continued to grow at a high speed. Among them, the amount of dishwashers ranked first with an increase of 37.8% and 38.2% respectively. The retail volume reached 510,000 units. The retail sales amounted to 2.43 billion yuan. 'In recent years, regardless of the professional kitchen appliance brands, or other major home appliances brands, and even some Internet brands have gradually entered the dishwasher field, while enterprises are optimistic about this market, it is also widely believed It is a trend of future development. ' Regarding the high growth of the dishwasher industry in recent years, the relevant person in charge of the Vantage dishwasher made such an explanation. Of course, Vantage is no exception. 'Our company calls for a dishwasher. A new experience in a healthy, relaxed and stylish modern kitchen. '
Chinese kitchen needs smoke stove to eliminate or change 'smoke stove wash'
At present, the domestic kitchen appliance market is still dominated by traditional kitchen appliances (suction hoods, gas stoves, disinfection cabinets, three sets), but the rise of emerging kitchen appliances has also led the kitchen electricity market to undergo a new round of changes. 'Include some In addition to industry standards bodies, we agree that the original three-piece smoke stoves may become 'smoke-washing'. 'The head of Vantage Dishwasher told the China National Grid reporter that the future dishwasher may replace The disinfection cabinet has become the urgent need of the kitchen electricity market. As the most suitable upgrade replacement product for the disinfection cabinet, the dishwasher market has a very broad prospect.
Regarding the disinfection cabinet, the definition given by the network is to sterilize and disinfect the utensils, tableware, towels, clothing, hairdressing appliances, medical equipment, etc. by means of ultraviolet rays, far infrared rays, high temperature, ozone, etc. The dishwasher is used to automatically clean dishes, chopsticks, plates, dishes, knives, forks and other tableware, but it is worth noting that the dishwasher can also disinfect the dishes while washing the dishes. It saves time and effort and saves water. At the same time, the dishwasher and the disinfection cabinet are very similar in appearance and size.
'Chinese kitchens are not like foreign kitchens, they are 15-20 square meters, even exaggerated to 40 square meters, domestic kitchens are basically between 4-6 square meters. 'The owner of Vantage dishwasher said that the kitchen of 8 square meters even It is very difficult to get, especially in the first-tier cities with high land prices such as Beishangguangshen. So when the kitchen space is limited, users have higher requirements for the high integration performance of kitchen appliances. In other words, the composite function of the products is more demanding. harsh.
Some people may say that there is a fundamental difference between a dishwasher and a sterilizer: The function of the sterilizer is to store the washed dishes and sterilize them with ultraviolet light or ozone for cleanliness in the next use. The dishwasher More as a brush bowl appliance (smart brush bowl robot), after washing, it is dried by high temperature to kill most bacteria, but it is not suitable for long-term storage of tableware. 'Once the dishwasher has both disinfection cabinet storage and long-term sterilization Integration features, replacement is just a matter of time'. Moreover, there are already dishwasher products with similar disinfection cabinet functions, such as the three-body health dishwasher that Vantage released last September and is the main push this year.
Three-body health Vantage's way of 'washing dishes'
'For ordinary users, let him distinguish between the sink type, the desktop, and the embedded dishwasher category. It is relatively difficult and more specialized. From the user's point of view, more attention is paid to the kitchen decoration. What type of dishwasher should be used, and which type to choose for the decoration,” said the owner of Vantage Dishwasher. In response to this, Vantage Dishwasher products combine the above factors and make two product lines based on user needs. Layout. For the refurbished kitchen, Vantage launched the in-line dual-use dishwasher at the end of 2016; for the consumers who are considering the use of the dishwasher, the built-in type of dishwasher ( And will be listed at the end of 2017).
According to the person in charge of Vantage Dishwasher, the built-in dual-use dishwasher can meet the needs of the users who have already renovated, and at the same time take into account the potential user group that can not newly install the kitchen, but need to replace the dishwasher. Different from the market. In the semi-automatic dishwasher, Vantage's built-in dual-use dishwasher not only can be connected to the faucet, but also has a patented self-priming mode. Just put a water basin in the sink and fill it with water, then put the suction pipe Going in, the dishwasher will automatically enter the water, no need for the user to modify the waterway.
As for the embedded dishwasher without any installation obstacles for the unrenovated crowd layout, it is necessary to mention the above mentioned three-body health dishwasher. The Vantage current product is based on the three-body concept (wide-area cleaning, Double-effect sterilization, antibacterial storage) as the core, using ultra-long spray wall design, above the full spray method, to ensure that 360-degree water flow coverage without leaving dead corners, cleaning pots and pans, etc. In terms of sterilization, This dishwasher is thoroughly sterilized by Rayvio-UV deep ultraviolet, and double-effect sterilization by 75 degree high temperature cooking. It can achieve the same disinfection rate as one disinfection cabinet of E. coli, Escherichia coli and Staphylococcus aureus. In terms of storage, the three-body health dishwasher combines 'deep ultraviolet long-acting antibacterial + automatic fresh air ventilation', regular ventilation and breathing, no moisture, no taste, and energy-saving residual temperature drying. It is more environmentally friendly and healthier. 'What we have to solve is to use a high-temperature cooking method in the washing process to thoroughly clean and disinfect; to give the tableware a bacteriostatic environment during the preservation process, so that it is always clean and sterilized without odor. 'Introduction of the Vantage dishwasher person in charge. At the same time, it is said that this functional mode is the first of the Vantage brand. 'We are the first to introduce deep ultraviolet sterilization into the dishwasher category. The purpose is to let the dishwasher not only replace the disinfection cabinet in the form, but also function. It can also be replaced. The dishwasher should not be just a washing space, it should also be a good storage space. '
According to the person in charge, on the basis of the three-body health dishwasher, Vantage will have a new dishwasher product release in the second half of the year, when the new product will have more amazing experience and the ultimate performance. From this point of view, Vantage dishwashers have basically upgraded and replaced new products every year.
After the first release, we will make products that truly meet the needs of users.
The ancients said, 'True gold is not afraid of red fire, wine is not afraid of the deep alley', this sentence itself is not fake, but in today's market economy-led environment, it is necessary to follow the development law of the market economy. As one of Vantage's brand strategy, the machine will be one of its important force categories in the next 3-5 years, so it will pay attention to and focus on the distribution and distribution of various channels.
'The main channels under the line, such as Gome Suning and Vantage's specialty stores, will have a higher level of experience, and the price is relatively high, mainly embedded, supplemented by desktop. ' Vantage dishwasher head It is said that in the e-commerce channel, Vantage gradually cooperates with Jingdong, Gome, Suning Tesco, Tmall and other platforms to promote the operation of the products. The products of this channel are mainly embedded in the platform, relatively cost-effective embedded. 'We will continue to promote the sales of dishwasher products in the same state of online and offline power, and will also pay more attention to engineering channels.'
According to the total data of Aowei Cloud Data (AVC), the retail sales of 2016, 2017, 2018H1 dishwashers increased by 104.3%, 129.2%, and 38.2%, respectively. It is expected that the size of the dishwasher market will continue to rise to 63 in 2018. 100 million yuan, a year-on-year increase of 45.1%. When a product category has a more rapid development, enterprises need to actually make real products to prepare for the next fierce market competition. Vantage washing dishes The person in charge of the machine stated that 'the use of products to truly satisfy the user's satisfaction is the corporate philosophy that Vantage has always been adhering to, so we have been doing user research and designing and developing a series of solutions for the needs of users. It is reported that from the second half of last year to the first half of this year, the user research of Vantage Dishwasher has been ongoing. 'The next generation of products will be more to further improve user needs and user reputation.'
In the field of dishwashers, Vantage did not enter for a long time, but in the view of Vantage dishwasher owners, Vantage's research on users and product technology is not too late. She laughed that 'although it belongs to the latecomers, but now Come to us to maintain a relatively strong momentum. 'In the future, Vantage Dishwasher hopes to cooperate with more third-party organizations, continue to deepen user research, and at the same time do some technology research and development, product release and users for Chinese user characteristics. Evaluation. 'We will also actively participate in the development of industry standards, and put forward Vantage's views on the needs of Chinese users. In the next few years, we hope to make Vantage an industry that features innovative dishwasher products that meet the needs of Chinese users. Lead the brand. '