After a round of reorganization, Konka and Xinfei simultaneously exerted full speed on scale, brand and capital.
Recently, the semi-annual report issued by Shenzhen Konka A showed that its revenue in the first half of the year was 17.625 billion yuan, up 54.53% year-on-year; the net profit attributable to shareholders of listed companies was 342 million yuan, up 1007.16% year-on-year, and operating income was 38 years old. new highs.
For the reasons for the growth in performance, Konka said that under the impetus of reform, transformation and upgrading, the company achieved leapfrog development.
Three months ago, Konka proposed a new strategy of impacting 100 billion yuan in five years, and hopes to transform into a platform-driven company driven by technological innovation. Since then, Konka has accelerated the transformation of internal and external industries. It is worth noting that after being picked up by Konka for two months, The Xinfei Electric Appliance, which has undergone some reorganization, has also returned to the market.
A few days ago, Zhou Bin, president of Konka Group, said in an interview with the Securities Daily that the new fly production capacity has been restored to 30% in the past. It plans to produce 100,000 refrigerators this year. The new flight will also enter the air-conditioning and other fields. This year you can achieve profitability. '
Recently, Konka won a 100% stake in Xinfei Electric with 455 million yuan, mainly including Xinfei brand, patents and related fixed assets. At present, Xinfei has resumed production. Konka said that this will help the company seize the refrigerator. An important entry point for future smart families.
After switching to the new owner, the new flight after the formation of the new senior management team put forward a new goal. It plans to take back the original market in the refrigerator field in three years, and even try to extend its reach to the white goods with higher profit margins. - Air-conditioning field, and set a development goal of three billion yuan for air-conditioning in three years and three billion yuan for three years.
However, how to find a channel that has been lost significantly and quickly establish a brand awareness of the new 'Xinfei' is a problem that lies in front of Xinfei.
It is reported that the new senior management team of Xinfei is currently solving this problem.
Lu Jian, general manager of Xinfei Electric, revealed that in the two months before the return of Xinfei, the new team encountered various difficult problems. 'Through discussions with 31 core distributors, we found the channel of the new flight terminal (traditional channels) Lost 70%. The previous Xinfei innovation is insufficient, and the idea is relatively aging.
He said that after the new team discovered the problem, it began to 'completely revitalize' the new flight from the aspects of talents, products, supply chain and channels, and carried out long-term planning in the direction of intelligence, health and material association. It is reported that the new flight The air-conditioning production line will also start construction within the year.
Zhou Bin said that the resumption of the new flight also indicates that Konka has taken an important step in the industrial layout. Konka plans to use three years to let Xinfei return to the first-line brand camp and promote its capitalization operation in a timely manner. Fields, Africa, Europe and the United States are the markets we will focus on in the second half of the year.
'White electricity business is the core product line of our business group, and it is also an important channel for us to achieve strategic expansion in the future. ' Zhou Bin said. 'Changhong acquired Meiling, Meiling has done a good job. Hisense acquired Kelon and Rongsheng, Rongsheng and Kelon also did a good job. I believe Xinfei will be the next success story. '
Zhou Bin revealed that Xinfei will have an independent listing plan in the future, and the listing path is not limited to IPO.