Before the LeTV, Gree and other predators entered the game with high-profile, followed by ZTE, Changhong and other giants to follow up. In recent years, the field of new energy vehicles has been constantly "invaded" by the spoilers, very lively.
Earlier, it was reported that Changhong had to develop automotive electronics business in the field of new energy vehicles, and now there has been substantial progress.
The "Securities Daily" reporter was informed that Changhong's network company set up the 'automobile electronics business preparation group', set up a professional team, is accelerating the expansion of automotive electronics business.
It is reported that Changhong Network's action is based on the requirements of the parent company to transfer the automotive electronics business, and as part of the medium- and long-term business transformation and IoT transformation strategy.
Changhong has made substantial contact with relevant suppliers. According to industry insiders, recently, ST Electronics, a supplier of automotive electronics industry equipment, went to Changhong Network Company, and the two sides exchanged views on automotive electronics planning and related product technologies. Explore the industry development opportunities.
In this contact, Changhong introduced the transformation strategy of the network company to the ST team and expressed its determination to invest in the Internet of Things and automotive electronics for a long time.
ST Cheng said that the company has layouts in vision, radar, GNSS positioning, driver assistance systems, energy management processor products, shop communication and V2X products.
In fact, ST has previously cooperated with Changhong's subsidiaries. It is reported that ST and Changhong Network have established cooperative relationships in the field of digital TV. Now, both parties intend to further expand the scope of cooperation.
With the rapid development of new energy vehicles, automotive electronics has become a hot area for major companies to compete for layout.
Automotive electronics is a secondary market directly related to the development of new energy vehicles. It is also a market that many companies have been developing in recent years. With the rapid advancement of technologies such as 5G, wireless transmission, and driverless driving, new energy vehicles will also accelerate. Intelligent, high-frequency, network-connected and other developments, but also will put more stringent requirements on automotive electronics, which also allows many companies to see the prospects of this broad market.
Changhong has already entered the field of new energy vehicles very early, but most of them have been deployed in the fields of battery and multimedia, but now they have expanded their scope to automotive electronics.
Changhong's cross-border expansion is closely related to its strategic transformation. Before that, Changhong announced a smart strategic transformation and announced a new industry map: In addition to the main business of home appliances, military industry and IT distribution, it will create five major industries in the new fields of mobile and finance. The layout, and throwing out the goal of 'scale re-engineering'. Nowadays, the profit of the home appliance industry is becoming more and more meager, and it is accelerating cross-border from home appliances to new energy fields, or intends to further seek breakthroughs in scale and profit.
Under the overall transformation of Changhong, Changhong Networks has also accelerated its transformation to the Internet of Things, and its scale is expanding as it approaches new fields. According to industry insiders, after the conditions are ripe, the future Changhong Network or Will be listed, let Changhong 'scale reengineering' goal to achieve further.
It is reported that in addition to hardware and automotive electronics, Changhong has also cooperated with a number of research institutes and universities to conduct research on frontier software such as driverless, cloud services and car networking.
Changhong insiders revealed that according to the plan, Changhong Network will take advantage of the resources accumulated in the supply chain and continue to exchange visits with NXP, MTK, Renesas, Japan ZMP and other traditional partners in the new automotive electronics business. circle.