The work around the IFA 2018 exhibition in Germany has been going on for two weeks. Although I did not go to Messe Berlin with the team, the excitement and excitement was the same as that of the small partners in front. When IFA entered the exhibition two days later, I suddenly found this time. IFA has some 'taste', 980 of Huawei Unicorn 7nm technology comes, ZTE Axon 9 PRO is coming, Sony Xperia XZ3 is coming, TCL BlackBerry KEY2 is coming... IFA has been defined as home appliance exhibition has become a new mobile phone manufacturer in Apple Before the release of the iPhone (September 13th), the outpost of the highland of the public opinion was seized...
The shape of the BlackBerry KEY2 is really very attractive.
Despite the headlines of the IFA show, we found that in addition to the 'Large House' Xperia XZ3, and the LG V40 ThinQ that did not come, the Chinese manufacturers are making waves here, and the IFA is only temporarily hosted. They have no desire to expand.
So what is the performance of Chinese manufacturers in IFA's main dish, 'Home Appliance Industry'? Here is the first place to talk about the background of IFA: Every year, there are countless home appliance exhibitions in the world, why is the German IFA exhibition monopolized? That is because Germany In addition to Mercedes-Benz, BMW, Volkswagen, Audi can support half of the global automotive market, as well as Bosch, Siemens, Miele, Gaggen and other home appliance brands, always leading the global home appliance technology and market trends. And these brands Than, our Haier, the United States, TCL, Gree and so on?
Scenario China has taken a step forward
Seeking truth from facts, in terms of functional technology and design concepts, the gap still exists. For example, the fully automatic washing and drying machine exhibited by Siemens can automatically judge the amount of detergent to be delivered according to the amount of laundry and the degree of dirtyness; 'Memory' coffee machine with personal taste preference, etc. In terms of technology and experience, Chinese manufacturers do have a long way to catch up.
However, the 'scenario' of the concept of the Internet of Things, the Chinese brand has been in front of the German counterparts. Scenario can be understood as the application environment and the scene conditions are not the same, the home appliances can give a smart experience better The function output. For example, according to the indoor and outdoor temperature difference, the air conditioner gives a healthier air-conditioning; according to the characteristics of the food, the refrigerator adjusts the freezing and refrigerating temperature, etc. So the 'sceneization' is built, the current difficulty lies in the difference of the intelligent platform, Standardized access is not possible, or the system development capabilities of brand manufacturers cannot support the growing category of 'home appliances' categories.
Take the U+ smart home solution of Haier brand in China as an example. In 2014, Haier released U+, concentrated on the superior product resources, and made efforts to create AI smart solutions in the living environment, kitchen, bathroom and other living environments, and then released in 2016. U+ smart life brain, upgrade Haier U+ cloud brain in 2017, Haier has spared no effort in the development of scene solutions. At IFA 2018, scenes are still the main theme in Haier's huge exhibition area.
Haier Smart Kitchen Solution
Haier smart bathroom solution
5G+AI era will witness beyond
In addition to Haier, Midea, TCL, Hisense and other Chinese home appliance brands are actively deploying their own smart home maps, and we believe that smart homes can bring more advantages in the selection of brands, increased user stickiness and other advantages will be in 519 5G network After commercialization, it will gradually be fully utilized. The underlying technology foundation of 5G+AI will provide a powerful wing for smart home solutions.
In the case of products, technology gaps continue to shrink, and the trend has a first-mover advantage, we will be able to witness the true surpassing of Chinese home appliance brands in the global market in the 5G+AI era.
The IFA 2018 exhibition is still going on...
