On August 31, the opening of the International Consumer Electronics Show in Berlin, TCL Group once again appeared in the IFA with an exhibition space of 1,800 square meters. The TCL air-cooled refrigerator series and the free-staining washing machine also made a unique appearance, with Miele, Liebherr and other German brands have white house appliances.
TCL 'dressing' debut at IFA
In the 2018 semi-annual report just released by TCL Group, TCL ice washing shipments have exceeded 2 million units and achieved profitability in the first half of the year. At this IFA, TCL refrigerator washing machine TCL free-flow washing and drying The drum washing machine won the product innovation achievement award, TCL integrated frequency air-cooled refrigerator won the IFA2018 integrated frequency conversion technology gold award.
'This year we proposed the ice washing business shipment target is 4.5 million units.' At the TCL booth, Wang Xianju, general manager of TCL White Power Division, told the China National Grid reporter that the ice washing business is on the shipment and profit target. A breakthrough was made, and the recognition of technological innovation was obtained at this IFA, which is inseparable from the differentiated route of adhering to healthy home appliances for many years.
Wang Xianju, General Manager of TCL White Power Division
The traditional scientific and technological innovation is guided by technological development, with scientific research personnel as the main body and laboratory as the carrier. The TCL refrigerator washing machine is user-centered, starting from the actual life scene and innovating for healthy living. TCL refrigerator washing machine has been established for 20 years. We will never forget our original intentions, adhere to the corporate philosophy of pragmatic innovation, focus on the healthy life of users, take the user's needs as the starting point, promote the innovation and upgrading of China's home appliance industry, practice the big country brand, just to let the creative design, innovative technology interpretation of the beautiful The infinite possibilities of life are only to bring intelligent love and infinite touch to the healthy life of family members.
This kind of moving and caring is really falling in the real place. Taking the door seal and handle of the TCL refrigerator as an example, the action of pulling the door many times in daily use will leave bacteria on the door seal and the handle. It will have an impact on health. It is difficult for a company to consider the health technology treatment of sterilization on the door seal and handle, but TCL is willing to solve this detail through technological innovation.
TCL intelligent air-cooled healthy refrigerator
In the washing machine, TCL has continued to upgrade the free sewage system solution in these years, allowing users to completely bid farewell to the secondary pollution of the laundry, cross-contamination, to create a comprehensive care from the clean laundry, health care, comfortable wear to dignified travel. The pollution-free washing machine also has a unique position in the industry because of its in-depth attention to the user's pain points and differentiated product routes.
On October 1 this year, the newly revised national standard 'GB/T 4288-2018 electric washing machine for household and similar use' will be officially implemented. The new standard proposes 'wash performance', 'rinsing performance', 'wear performance' The core indicator introduces the concept of 'washing machine drum (bucket) effective volume', from the original rated load (kg) to the rated washing machine inner barrel (barrel) volume (L), which allows the washing machine inner cylinder (barrel) The size becomes clear to the consumer, not by the previously unclear weight unit. This can prevent the washing machine merchant from putting aside the capacity of the virtual label to deceive the consumer.
TCL also participated in the revision of the new standard. Wang Xianju believes that once the standard is implemented, it will bring shuffling to the industry, and those small factories will be eliminated by the market.
TCL pollution-free washing machine
The competition between enterprises is realistic and cruel, and the head brand poses a threat to the survival space of small and medium-sized brands. Wang Xianju told reporters that this year, some small brands in Zhejiang have a huge pressure to survive, and the market space has been squeezed a lot. Several companies have cooperated with TCL Ice Wash to supplement their product lines. Their only advantage is low cost, but there are great factors of instability, so TCL ice wash refuses such cooperation.
In the entire TCL Group, the scale of the ice washing business is still small. 'After all, the color TV business is relatively strong, and the air-conditioning business has already formed an advantage. Therefore, ice washing is stressful at the group level, but I am confident in the future of the ice washing business. ', Wang Xianju said, 'We will continue to deepen the pollution-free +, smart health + product brand strategy, the current growth of the ice washing industry is not much possible, and the amount is growing, which shows the structure of the entire industry Change, the differentiated route has been insisted on to get room for growth. '