Recently, in the 5th China Home Appliances Electronics (Latin America) Brand Exhibition and the 1st Argentina International Consumer Electronics Show, the Chinese brand Galanz full range of smart products is very popular.
As a business card made in China on a global scale, after 40 years of hard work, Galanz brand and its products are increasingly appearing in every corner of the world. The latest data shows that Galanz has been established in more than 10 countries around the world. R&D centers and branches, the brand has been registered in 137 countries around the world, and its products cover nearly 200 countries and regions around the world.
'40 years, several generations of Galanz people only did one thing, is to focus on manufacturing.' Galanz Group President Liang Zhaoxian said with emotion. Taking the spring breeze of reform and opening up, 40 years ago, Galanz started on a deserted beach in Guizhou Town, Shunde. For 40 years, Galanz has witnessed the process of reform and opening up. It has been the world's number one in microwave ovens since its inception. At the Galanz production base in Zhongshan, Liang Zhaoxian told reporters how Galanz can produce everything from microwave oven products to full range of home appliances. To the independent brand output, from China to China's wisdom.
Enterprise property rights reform is brave enough to 'eat crabs'
This year, Galanz is 40 years old. However, few people know that Galanz started from down. Looking back at the origin, Liang Zhaoxian told reporters about the 40-year chapter. In April 1978, the central document issued relevant policies to start industrial development. In this context, on September 28 of that year, the Guizhou Town Down Factory was established, and this is the predecessor of Galanz.
The time soon came to the 1990s. At this time, the down factory was amazingly developed with sales exceeding 100 million. 'From a township enterprise to a private joint-stock company, this has greatly released the vitality of the company. This is for Galanz. An important turning point. ' Liang Zhaoxian recalled.
Development is the last word. The argument that resounded through the land of China at that time inspired the courage of Galanz to break through.
In 1994, Guangdong Shunde became one of the important pilot areas for enterprise property rights reform in the same year. The whole Shunde was full of enthusiasm for re-starting business. Galanz once again dared to be the first, boldly reformed, and actively transformed the business from the down business that lays down and can make money. Targeting the main business in the field of home appliances.
Shabu-shabu selling iron independently research and development
At the beginning of the last century, we saw the advanced products of microwave ovens in Japan. We were keenly aware of the potential market in China and decided to introduce them to China. After the conversion of Galanz, we began to concentrate on microwave ovens and tried to put it at an expensive price. Let it come down and let more domestic consumers use it. ' Liang Zhaoxian recalls.
Although it was difficult to get started, Galanz quickly found out the way. Galanz's microwave ovens soared in domestic sales and achieved the first place in the country in five years.
At the time of the rapid expansion of Galanz's scale, the international competitors' constraints on the supply of microwave magnetic core control components, the high-speed development of Galanz, slowed the pace of progress.
In the face of difficulties, Liang Zhaoxian made an astonishing decision: 'At that time, we decided to invest 900 million yuan in research and development. This figure is an astronomical figure for the company's mass at that time, which means that we will reduce food, sell iron, and sell twice. Entrepreneurship. '
After the decision was made, the road was extremely difficult. At this time, in 2000, Liang Zhaoxian took the team to the experts of the top domestic research institutions, and went to study abroad many times to set up a research and development team to study the core of the microwave oven. The manufacturing technology of magnetrons for components. In fact, the magnetron technology at that time was in the hands of Japanese and Korean companies, and the supply of magnetrons became a way for Japanese and Korean companies to limit the development of Chinese companies.
Six years later, Galanz's R&D team finally changed its magnetron technology from being controlled to a master standard. It truly crossed the technical blockade of Japanese and Korean companies and realized the full range of microwave ovens from basic components to core components.
Intelligent iteration to the future
The air conditioner is turned on at your favorite temperature. The refrigerator automatically predicts what to buy today. The microwave oven has recommended the recipe for you today. The range hood is ready to go. These are not science fiction scenes.
G+ Smart Home Platform is an open IoT cloud service system independently developed by Galanz. G+ supports the cloud access service platform of Galanz's full range of home appliances, and can access other brands of home appliances and home smart devices. G+ also works with WeChat. Microblogging, fan community and other platforms to achieve interoperability, build a smart home ecosystem. As early as 6 years ago, Galanz and the Chinese Academy of Sciences teamed up to develop the platform.
'In the future, smart connectivity is the trend. Appliances from independent appliances, to home appliances, to a community, a city connection, must open the border, consumer-centric, connected and interactive. 'Liang Zhaoxian analysis. Today, the world Three microwave ovens are sold, one of which is manufactured by Galanz. This is a data that Galanz is proud of. Behind this is the intelligent iteration of Galanz's home appliances and the expansion of overseas channels.
Now, even in the highly competitive North American market, Galanz smart home appliances have already established a firm foothold, even relying on smart home appliances and smart home appliances software platform to circle more than 500 million users.
Liang Zhaoxian revealed that Galanz is investing heavily in research and development of semiconductors. In his imagination, in the future, relying on semiconductor technology, Galanz products can 'scan' dishes like CT machines, intelligently identifying the deliciousness of this dish. From domestic to overseas, from production From the end to the sales side, Galanz must achieve comprehensive intelligence. 'In terms of intelligent R&D investment, it is now about 8% of sales, and will reach 10%-20% in the future.'
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