As one of the world's largest consumer electronics exhibitions, each year's IFA exhibition is not only a feast for the global consumer electronics industry and consumers, but also a great stage for global manufacturers to showcase new technologies and new products. Local time August On the eve of the IFA launch, TCL officially launched a number of new products for consumers around the world in the 2018 autumn new product launch, including 8K QLED TV 2019 FIBA Basketball World Cup officially designated TV, X8 QLED TV, C7 surface Full screen TV, XESS floating window full scene TV (Living Window). Among them, 8K QLED TV, X8 QLED TV attracts many people in the industry, media and visitors with its outstanding visual perception and technology content. extensive attention.
'Image quality is king' era, QLED TV's new flagship charm
As we all know, with far higher OLED color gamut coverage, and more pure and more accurate color performance, quantum dot technology has become one of the mainstream display technology trends in the future, and is praised by the industry as 'the best luminescent material discovered by humans'. Over the years, TCL has continued to innovate and break through in the QLED TV field, creating a number of high-end products with outstanding image quality and leading technology. This year's latest flagship X8 QLED TV is no exception. With quantum dot display technology, AI Innovations and breakthroughs in artificial intelligence, home aesthetic design, etc., X8 QLED TV also won the 'Display Technology Gold Award' in the 'IFA Product Technology Innovation Award', which represents the frontier of technological innovation.
In terms of image quality, the primary color quantum dot technology used in X8 has the advantages of high color gamut, pure chroma and long color, reaching 157% (BT.709) color gamut coverage, achieving 58.3% color purity enhancement and guaranteeing 60000 hours without fading, with realistic color rendering for users. X8 also supports Dolby Vision HDR imaging technology, whether it is deep black or bright white, contrast range control is more comfortable, and the details are excellent. Make the picture delicate and natural, showing the user the details that ordinary products can't see.
In terms of sound quality, the X8 is equipped with an acoustic panoramic sound system to ensure the original sound. The system includes the high-end customized audio provided by the world's top HIFI audio manufacturer ONKYO, high-pitched, high-pitched, low-pitched, powerful hardware. The device is equipped with Dolby Atmos immersive audio technology and TCL's exclusive Q-quality engine to provide users with a 360° panoramic surround sound experience, feeling the flow of sound around the body.
In terms of design, the X8 combines 7.9mm ultra-thin body, time-space blue aesthetic design, ATMOS acoustic base and other modern design elements to ensure the all-round improvement of the quality of life of the new elite.
Through the 24-hour online large-screen intelligent speaker, X8 will become the core entrance of AI+IoT's smart home. X8 intelligent speaker realizes the breakthrough of 180-degree wide-area sound source positioning, far exceeding the industry's 60-degree level, with 8m far field Voice wake-up allows users to get rid of the remote control and achieve more precise positioning no matter where they are at home. On this basis, users can easily control lights, air conditioners, security equipment, sweeping robots, etc. with voice. The more intelligent devices, and easy access to other life services, such as take-out, travel, etc. TCL has created a set of application content matrix for life service, information inquiry, audio-visual entertainment, etc. for X8, for users' family time enjoyment Come to a better human-computer interaction experience.
FIBA officially designated TV 8K reveals high-definition future
At present, 4K has become the standard of TV. However, whether it is from the ever-increasing audio-visual needs of consumers or the objective law of technological evolution, the future TV products are developing at a high level of 8K. It is no longer an expert or media. Forecasting has long been a consensus in the industry. For those tech pioneers who are ahead of the times, they have long considered not how to achieve 8K technology breakthroughs, but how to show 8K products to more consumers.
In June of this year, TCL officially became the global partner of the 2019 FIBA Basketball World Cup, the main sponsor of the 2018 FIBA Basketball World Cup Asian Qualifier. To this end, TCL Electronics, which has always been at the forefront of technological innovation, launched a conference at this conference. In 2019, the FIBA Basketball World Cup officially designated TV-8K QLED TV, which will affect the two key factors of image quality: clarity and color to the best level in the industry. The 8K QLED TV is equipped with MEMC motion enhancement. Technology, BFI motion analysis technology, fast and smooth motion pictures are clear and smooth, but also intelligent analysis of motion trajectory, advance compensation optimization. In addition, there is a sports mode, intelligent adjustment of sports sounds, making sports more ambiguous. For the current 8K content is insufficient The situation, 8K QLED TV is also equipped with 4K to 8K technology, the details are clearly visible.
It is reported that in addition to the display technology upgrade, the 8K new product will also cooperate with FIBA in content to provide users with more differentiated content services. With the arrival of the 5G era, including 2020 In addition to the Tokyo Olympics, there are already many important sports events that will soon be 8K technology live broadcast, and relying on the 8K content, editing, transmission, display and other aspects of continuous improvement, TCL this 8K TV will undoubtedly become the watch Two artifacts.
Not only that, relying on TCL Electronics' continuous exploration in intelligent speech recognition and resource matrix construction, TCL's 8K products will be based on high-quality display and audio-visual technology in the future, and will be rich in diverse application scenarios through AI artificial intelligence. Create more time value, and further accelerate the large-scale popularization and application of related technologies.
'The essence of TV manufacturers should be the user time solution provider.' As the TCL Group's senior vice president, TCL Electronics CEO Wang Cheng mentioned, whether it is for high-end quality life, with the beauty of technology and art X8 , or the official TVB-8K QLED TV of the FIBA World Cup in 2019, which represents the evolution of TV picture quality in the future. Throughout TCL Electronics, every new product launched by IFA, we can feel the right The pursuit of ideal life, the enjoyment of quality life, the experience of intelligent technology life, the improvement of art life, the love of a better life.
In the future, TCL Electronics will continue to create a humanistic technology product that transcends the functional level and imparts a spiritual level. It will turn TV into an elegant work piece in the living room, a new smart home core platform built with artificial intelligence technology. In view of this, more and more consumers will choose TCL to create a quality living environment for themselves and their families, and use smart technology to create a personalized, customized and free home space.
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