Tokyo, Japan August 30, 2018 – Sony Corporation (Sony) announced its new line of cutting-edge technologies at the 2018 IFA Consumer Electronics Show, which will open on Friday, August 31, local time in Berlin.
On the eve of the IFA Consumer Electronics Show, Sony held a press conference on Thursday, August 30. Sony Corporation President and CEO Yoshida Kenichiro said on the stage: 'Sony will continue to be in the direction of a more 'closer' business strategy. The creators' and 'consumers' both enhance their participation. 'He also said: 'Our electronic products play a key role in connecting the creators who create stunning audio and video content and the consumers who enjoy the content. Important role. 'He also stressed: 'In addition to capturing 'real' through the pursuit of high-definition audio and video technology, the future, I believe that providing 'real-time' value is equally important for Sony. The concept of 'real-time' includes both 'this time' , including ''site.' After that, Mr. Takagi Ichiro, senior executive vice president of Sony, who is responsible for home entertainment and audio business, said: 'With the best images and sounds we can match, we hope to fully convey the creator’s intentions, and Providing users with an extraordinary audiovisual experience. ' Then he introduced Sony's latest TV and audio products. Finally, Mr. Kishida K., President of Sony Mobile Communications, took the stage to show the latest . XperiaTM smartphones, he said: 'As a pioneer 5G strategy of Sony, Sony Mobile's mobile network technology can also provide original content author's intentions height, so that consumers and creators closer'.
Top right: Mr. Kenji Yoshida, Bottom left: Mr. Takagi Ichiro, Bottom right: Mr. Kishida
A video of the press conference can be viewed at the following link: www.sony.co.uk/electronics/ifa
Main product display:
Home entertainment and audio
Sony introduced the WHX 1000XM3, a new member of the 1000X series of wireless noise canceling headphones. This new model has significantly improved the industry-leading noise reduction technology, using the newly developed HD noise reduction processor QN1, about four times better performance The newly developed components not only offset the low frequency noise emitted by the aircraft, but also further eliminate medium and high frequency noise such as street noise and vocals. The HD noise reduction processor QN1 uses a high quality built-in headphone amplifier for amazing high quality sound quality. Users can comfortably immerse themselves in music anytime, anywhere. Sony also showcases other wireless headphones. The WF-SP900 is a true wireless sports headset. The waterproof and dust-proof WF-SP900 has internal memory that allows customers to connect via Bluetooth. Smartphones can play music without playing it directly, even when swimming in the sea.
WH-1000XM3 Wireless Noise Cancelling Headphones
WF-SP900 Wireless Sports Headphones
Sony's alcohol sound series represents the peak of Sony's refinement technology for superior sound quality. The alcohol sound series is like an artist who integrates music into life. In this series, Sony has added a music player DMP-Z1 and an in-ear stereo earphone IER. -Z1R. The DMP-Z1 features a high-end analog volume potentiometer and a unique independent power system for superior sound quality. The IER-Z1R has a frequency response of up to 100 kHz for unprecedented immersion.
Left: Music player DMP-Z1, right: In-ear stereo headset IER-Z1R
Sony will also launch in-ear stage monitors IER-M9 and IER-M7 in the US and Asia this fall, which will provide the artist with the sound quality, sound insulation and wearing stability when performing live.
On the TV side, Sony announced the launch of the 'Drawing Series' new product in Europe in September, aiming to fully express the original intention of film creators. A9F 4K OLED TV and Z9F 4K LCD TV are equipped with image processing chip X1 Ultimate, real-time processing function It's about twice the current model. It can be said that it gives OLEDs and LCDs the best features.
The A9F series is equipped with Pixel Contrast Booster (Pixel Level Contrast Enhancement), which can enhance the dynamic range as much as possible while maintaining high brightness. Unique and advanced audio technology - Acoustic Surface Audio+ TM (Sound Screen Ultimate) , giving a new sense of immersion. It adds sound to the center of the screen by adding a sound field driver and additional speakers in the center of the screen.
Left: Z9F 4K LCD TV left: Right: A9F 4K OLED TV
At the venue, Sony also demonstrated all its audio and video equipment compatible with voice assistants. These products can play music, display news or other information, and control Internet of Things devices such as room lights.
The above demonstrations include: WH-1000XM3 wireless noise canceling headphones, built-in support for hands-free operation, BRAVIA TV for language search microphone, EXTRA BASSTM series SR-XB501G smart speaker with built-in Google Smart Assistant, HT- compatible with Amazon Alexa control ZF9 sound bar and other products. Sony's increasingly convenient and diverse voice assistant compatible devices will shine in more different indoor and outdoor scenes.
XperiaTM smartphone
The Xperia XZ3 features an HDR-compatible 6.0-inch OLED display with QHD + (2880x1440) 18: 9 aspect ratio. With the award-winning BRAVIA OLED TV technology, users can enjoy stunningly beautiful images. In addition, advanced The mobile device X-RealityTM upconverts SDR content to near-HDR effects, allowing users to enjoy a high-quality playback experience even when playing video online. At the same time with more powerful front stereo speakers and Dynamic Vibration System Combined, users will get an unparalleled entertainment experience.
Xperia XZ3
The Xperia XZ3 features a new intelligent user interface (UI). AI side-screen sensing makes it easy to navigate the screen with a single hand on the large screen via AI technology. Just double click on any position on either side of the display to display the application. The program launcher subtly predicts the applications and quick settings that the user will use based on user habits including time, location and frequency of use, and places them in a convenient click location. This allows the user to launch the application in a comfortable way. Program or take photos, no more moving fingers.
The main camera uses Sony's advanced Motion EyeTM camera system with an effective pixel count of 19.2 million. The Xperia XZ3 is also equipped with a new 'AI Smart Start' function, which allows the camera to be seamless when the user lifts the phone set to landscape mode. Shooting. The camera UI has also been redesigned to be more intuitive. The front camera of this phone has 13.2 effective megapixels and a new F1.9 lens with a self-portrait self-portrait for skin color correction and background blur.
The Xperia XZ3 will be available on the latest AndroidTM 9 Pie with the Qualcomm Snapdragon 845 mobile platform, waterproof and dustproof, Qi wireless charging compatibility and many other advanced features.
Digital image
The DSC-HX99 and DSC-HX95 are the two latest models in the Cyber-shot series, which will be available in Europe in October. They are equipped with stunning ultra-compact body and ZEISS Vario-SonnarT* 24-720mm high-magnification zoom lens. Whether on the go or in everyday life, they are the perfect portable companion for stress-free photography. From wide-angle images to super-telephoto images, a camera can shoot. In addition to the internal recording of 4K high-resolution video clips, The latest image processing system can also achieve high-speed continuous shooting of up to 10 frames per second and high-precision fast intelligent autofocus. Other new features include Eye AF technology, RAW format output, touch focus / touch shutter , and support location information links via Bluetooth.
Seed Acceleration Program (SAP)
FES Watch U was born in Sony's Seed Acceleration Program (SAP), which is responsible for creating new projects and supporting its business operations. FES Watch U will be launched in Germany, UK, France, Italy and Spain in mid-September. FES Watch U is A stylish watch with electronic paper on its dial and wristband. Users can switch between their favorite designs with the push of a button. To demonstrate the new possibilities of combining technology with fashion, Sony will also showcase concept shoes (product prototypes) whose design of the outsole and N logo can be changed. These are all developed using New Balance's 247v2 model shoes.
AI x robot
The autonomous entertainment robot aibo also came to IFA and made its debut in Europe. Since its launch in Japan in January 2018, aibo has produced more than 20,000 units and will start selling in the US market in September this year. In the field of robotics, several projects are steadily developing. Sony will continue to propose new ideas to expand the possibilities of electronics through the combination of imaging and audio technologies, sensors, mechatronics and artificial intelligence, robotics, mobile communications and other technologies. .
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