On the first day of September, after Wuxi, Zhigao Air Conditioning held a 2019 Cold Year Zhejiang Shanghai Direct Selling Merchants Conference in Hangzhou. Nearly a thousand agents from both places came to share the ideas of Zhigao New Network. According to statistics, the meeting On the same day, the on-site ordering amount reached 63.85 million yuan, setting a new high for the new network approval, which opened a good start for the transformation of Zhigao Air Conditioning in East China.
General Manager of Chigo Air Conditioning Domestic Marketing Tan Yanbing
As Tan Yanbing, general manager of Chigo Air Conditioning Domestic Marketing, said, the Zhigao New Network approval conference is a signal for future changes. With the continuous improvement of the efficiency requirements of Zhigao air conditioners, the channel transformation represented by the new network approval model will be Inject new vitality into the agents present and expand the new development space.
Qi Gaoping, deputy general manager of Chigo Air Conditioning Domestic Marketing and Director of Logistics Customer Service Center
Tan Yanbing analysis, with the deterioration of the competitive environment of the air-conditioning industry, dealers as the most important link in the traditional market distribution system, facing market competition, rising costs, business model aging and many other problems. Chigo squats dealers pain points, through the new network Batch mode, help dealers to conduct store guidance, link the Internet, provide new resources, and build the core competitiveness of regional sales coverage services.
Qi Weiping, deputy general manager of Chigo Air Conditioning's domestic marketing and director of logistics customer service center, analyzed that the essence of the network approval model is to integrate sales resources, that is, to integrate online services, offline experience and modern logistics. This is not a simple and rude By removing agents and other intermediate links, we will promote the transformation of offline dealers to service providers by empowering agents' financial attributes, and further build efficient marketing services from factories to homes through social capital, logistics and services. Mode, the intelligent era of the Internet era, smart retail, intelligent products and intelligent services all open.
At the meeting, dealers represented by Huang Haihua, chairman of Hangzhou Huizhang Network Technology Co., Ltd., said that the Zhigao new network approval mode has effectively empowered dealers through precision marketing and big data analysis through the use of factory direct sales. In the middle of the complicated process, eliminating the price difference, the long-term development of the brand, enhancing the dealer's 'stickiness', and deepening the consumer market have a driving role. Under the development of the new network approval mode, the agent itself will promptly change the channel network for the company channel. Carry out combing and improvement, and implement the network batch platform while paving the way for the next brand plan upgrade. This not only provides platform guarantee for existing dealers, but also attracts many dealers.
At present, the industry's intranet approval model has already begun to prevail. As the first batch of omni-channel upgraded air-conditioning enterprises, Zhigao has transformed the e-commerce market into an innovative model for China's home appliance channel, which is the traditional channel for controlling the air-conditioning industry for more than 20 years. The model injects Internet genes, and truly opens up the intelligent manufacturing, smart retail, intelligent products and intelligent services in the Internet era, empowering home appliance dealers and opening up new channels for their development in the Internet era, becoming the corner of the Internet + era overtaking This will undoubtedly push Zhigao to become an industry phenomenon-level topic maker again, and promote the high-end brand image and industry status of Zhigao Air Conditioning.
