On August 31st, local time, the 2018 International Consumer Electronics Show (IFA) exhibition in Berlin officially kicked off, attracting exhibitors from all over the world to bring their new generation of smart home appliances and electronic products for live demonstration. As a global TV TCL's third-ranked company, TCL's IFA display area covers a total area of 1,838 square meters, not only exhibited the latest 8K QLED TV 2019 FIBA basketball World Cup officially designated TV, X8 QLED TV, C7 Curved full-screen TV, XESS floating window full scene TV (English name Living Window) four new products, more ice washing, air conditioning, smart home, communications and other luxury product lineup to the global consumer electronics industry, the media and consumers Demonstrate the strength and influence of Chinese brands.
As the vane of the future development trend of international electronic consumer products, every IFA exhibition brings together the most sophisticated products that can best reflect the leading technology concepts and applications. The TV products of this exhibition are the current technological innovation charm. Concentrated - 8K, QLED TV, AI and smart home scene applications and other products representing the future development trend of consumer electronics has undoubtedly become the focus of attention of the audience and the media.
The most exciting foreign exhibitors in the TCL Electronics Pavilion are the XESS floating window full scene TV (English name Living Window). In the separate home scene experience area, three-dimensional aesthetics, decorative aesthetics, new aesthetics, Oriental aesthetics is in the state of different home scenes. For many on-site exhibitors from European and American countries who pay attention to family art, the artistic appearance of this product has got rid of the design limitations of traditional TV and can meet the aesthetic inclination of different users. In addition, with the massive art resources and multi-scene transformation functions built into the product, the present experience is very appreciated, and it is said that having it allows you to experience the general enjoyment of the Louvre at home. Innovative appearance and differentiated artistic resources. Combine, let the floating window full scene TV not be a cold electric appliance when it is not used, but a piece of art, ornament.
At the same time, this new product will also blend art and black technology harmoniously. The floating window full scene TV adopts QLED quantum dot display technology and comprehensive screen to better restore the color of art painting. By using advanced matte low reflection screen, reflection The rate is about 3.4%, which is nearly half lower than the industry level of 6.6%. It can display the realistic vision of the painting well, and effectively avoid the glare and reflection of the screen, and reduce the power consumption. In addition, the floating window full scene TV adopts AI. The technical department can manage the picture quality. AI technology can automatically adjust the brightness and contrast of the picture according to the characteristics of each picture to achieve more realistic effects. The cooperation of these technologies allows the art works of the floating window full scene TV to be truly restored. , the vivid effect, even let many exhibitors close to distinguish whether the exhibition is a real painting.
Through the explanation of the on-site staff, the audience also learned that the 24-hour online large-screen smart speaker equipped with the full window of the floating window shoulders the important mission of becoming the terminal entrance of the smart home product. The floating window full scene TV is equipped with leading industry. The standard 180-degree sound source localization system, 8m far-field voice positioning, can accurately locate the user's location. Some exhibitors said that although there is a smart TV supporting far-field voice in the home, it is not recognized on the far side and the large angle side. , and the recognition range and distance of this product are amazing.
Over the years, TCL Electronics has maintained an industry-leading attitude in the field of display technology. On the IFA booth, the official TV 8K QLED TV of the 2019 FIBA Basketball World Cup has also attracted many audiences. Currently 4K has become the standard for TV. However, whether it is from the ever-increasing audio-visual needs of consumers, or from the objective laws of technological evolution, the future development of TV products to 8K level is no longer the prediction of experts and media, and has already become the consensus of the industry.
This TCL launch of this 8K QLED TV can be said to have a huge leap in resolution, color, contrast, picture frame rate, viewing angle mode, etc. According to the staff, 8K QLED TV is equipped with MEMC motion enhancement technology, BFI sports Analytical technology, fast moving pictures are clear and smooth, intelligent analysis of motion trajectory, compensation in advance compensation. In addition, it also has a sports mode, by intelligently adjusting the sound of the motion scene, making the audience feel more ambiguous. For the current 8K content Insufficient conditions, 8K QLED TV is also equipped with 4K to 8K technology, the details are clearly visible.
In addition to the display technology upgrade, the 8K new product will also cooperate with FIBA in content to provide users with more differentiated content services. In the upcoming 8K Ultra HD era, all such as World Cup, Olympic Games and other important sports events, no matter where they are held, will no longer be a problem. With 8K QLED TV, users can enjoy a clearer and more shocking viewing experience than at home, which is very exciting.
TCL also exhibited the X series' latest flagship X8 QLED TV and C series new C7 curved full-screen TV. X8 is equipped with primary color quantum dot technology, with Dolby Vision HDR imaging technology, ONKYO audio, Dolby panoramic sound (Dolby Atmos) immersive audio technology; and another C7 curved full screen new product uses a 360° independent soundbar design, and is equipped with Harman Kardon audio soundtrack panoramic sound system, artificial intelligence AI speaker. Two new products The innovative technology and design make the visitors stop to experience.
At the same time, in order to highlight the smart home theme of this 2018 IFA exhibition, TCL also concentrated on the intelligence including door locks, headphones, toothbrushes, translators, beauty mirrors, beauty instruments, microphones, AI speakers, etc. Eco-products. As a whole-class home appliance enterprise, one of the advantages and characteristics of TCL is based on the overall smart home of the home appliance, combined with the ability of IoT perception, interaction and other applications, through the Internet of Things platform, AI big data decision system for smart families Users build an eco-friendly whole house smart home solution.
In summary, TCL smart home solution is based on AI technology, in the form of natural language and through TV as the core portal to achieve the intelligent interactive experience of the whole scene. For example, users can interact with voice and TV in the living room. Control other smart products to achieve operational requirements such as switching or temperature adjustment. Secondly, the TCL smart home solution will be realized through scene linkage, which is to build the linkage between products into a more comfortable scene. It will automatically light up, eliminating the user's operation behavior; when the user watches TV in the living room, the light will adjust the brightness with the scene to create an atmosphere. In addition, the TCL smart home solution will memorize the user's preferences through scene linkage. When the user next time uses it, he can directly retrieve the preferences and automatically match the related devices to the state that best suits the user's needs.
Prior to this, TCL Group Chairman and CEO Li Dongsheng once said that artificial intelligence and intelligent manufacturing are emerging as an important part of the smart economy, and have become the commanding heights of science and technology in many countries around the world. TCL has planned to set up an artificial intelligence R&D center in Wuhan. Research and application of artificial intelligence related algorithms in image and language fields, research and development results will be applied to TCL electronics, communications and other industry-related products, and gradually promoted to TCL smart home, smart industry and other industries.
A media reporter present said: 'If the signing of the World Cup during the World Cup makes TCL's brand value in the world greatly improved, then this year's all-new intelligent new products and leading technology debut at IFA, indicating that TCL is no longer discreet Inheriting the image of traditional home appliance manufacturers. By continuously promoting product innovation and industrial restructuring, and improving and consolidating domestic brands, we plan to enhance brand influence in key overseas markets and take a solid step toward new goals. '
Through the wonderful performance of TCL at this IFA exhibition, and its strong growth trend in the international and domestic TV market, we can easily feel it, relying on technical strength, quality assurance and service accumulation, and constantly deepening in In the strategic layout of the consumer electronics industry, TCL is continuously promoting product innovation and industrial restructuring, improving and consolidating the domestic brand base, and at the same time planning to enhance brand influence in overseas key markets and promote business development. The competitive global brand transformation provides an inexhaustible driving force. In the future, TCL's global market share will be further enhanced.
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