TCL refrigerator washing machine flaunts IFA2018 | Accelerates the road to globalization

On August 31st, the high-profile International Consumer Electronics Show (IFA) was grandly opened in Berlin. On this stage, known as the 'Global Appliance Electronic Wind Vane', TCL refrigerator washing machine once again showed the world the uniqueness of big country brands. Charm, and with the help of IFA, a powerful springboard, has taken another big step forward on the road to globalization.

TCL refrigerator washing machine exhibits IFA2018

The rise of big country brands, the pace of globalization has never stopped

As we all know, Europe is the birthplace of home appliances, and many home appliance industry giants have emerged. The core technologies in the home appliance industry are mostly controlled by these European companies. However, this market, which was once dominated by the European home appliance industry giants, has now become TCL. Refrigerator washing machine shows innovative technology, the global stage of innovative products.

Globalization is one of the steps of China's home appliance industry going overseas, internationalization and strategic development. Since the localization of China's home appliance manufacturing industry in 1985, China has become the world's largest manufacturer and producer of home appliance industry for more than 30 years. In the big countries, China's household appliance production accounts for more than 60% of the global total. The global production capacity of the household appliance industry has experienced Europe and the United States, Japan and South Korea dominated. At present, China has become the world's largest home appliance producer.

TCL refrigerator washing machine is innovative for users' healthy life

At the same time, in the past few years, China Manufacturing has also experienced a collective brand rejuvenation. From the establishment of 'China Brand Day' to the international strategy of 'One Belt, One Road', all show the urgent transformation from 'Made in China' to 'Chinese brand' Appeal, entering the overseas market has become the strategic focus of many Chinese manufacturing companies. To stay at the international station, only to truly integrate into the front line, to coexist with foreign markets, and to establish a strong market appeal, can create a real Chinese brand. To create a leading brand with local influence, to achieve differentiated positioning with multi-brand strategy, and to win the global market segment is the top priority of globalization.

With China's 40 years of reform and opening up, TCL has undergone 37 years of development and 19 years of global exploration. As a global member of the 100 billion clubs and the pioneer of the times, TCL is committed to becoming a global leader in smart product manufacturing and Internet services, with global The vision and pattern of the company compete with the world brands to bring a better intelligent life experience to global users, and accelerate the realization of the new era of Chinese brands to the world.

Under the guidance of TCL Group's dual + strategy and global brand strategy, TCL refrigerator washing machines continue to enhance the core competitiveness of product brands in the global market, and actively expand overseas markets. On the one hand, relying on the advantages and resources of the industry in the international market Actively expand mature channel businesses such as Asia Pacific, Middle East and Africa, and actively build European and emerging markets. On the other hand, TCL refrigerator washing machines and various industries are jointly developing in the emerging markets such as South America and India to quickly develop local markets with all categories of brands. Strengthen brand image and user cognition, deepen the international market demand and user practical scene insight, adhere to pragmatic innovation, open a larger international market with better products, and bring TCL refrigerator washing machine products to more countries and regions around the world.

TCL refrigerator washing machine IFA booth is crowded

As of the first half of this year, TCL refrigerator washing machine shipments have exceeded 2 million units. In the global scope, TCL refrigerators increased by 13.2% year-on-year; TCL washing machines increased by 8.6% year-on-year, creating a miracle of industry growth against the trend. In this IFA On the other hand, the organizer also gave the most authoritative affirmation and recognition of the TCL refrigerator washing machine, and awarded the TCL refrigerator washing machine the award of 'the most innovative home appliance brand of the refrigerator washing machine category'!

User demand-oriented Open the global market with differentiated innovative products

At this IFA, TCL refrigerator washing machine TCL free-flow washing and drying integrated drum washing machine won the product innovation achievement award, TCL integrated frequency air-cooled refrigerator won the IFA2018 integrated frequency conversion technology gold award, behind the IFA award is the TCL refrigerator washing machine Continuous innovation. Innovation and continuous innovation are the secrets of success that every company is constantly chasing. How does TCL refrigerator washing machine build efficient and sustainable R&D and innovation capabilities, catch up with Europe and the United States and occupy the commanding heights of innovation?

Wang Xianju, general manager of TCL White Appliances Division (right) accepts IFA Awards

The traditional scientific and technological innovation is guided by technological development, with scientific research personnel as the main body and laboratory as the carrier. The TCL refrigerator washing machine is user-centered, starting from the actual life scene and innovating for healthy living. TCL refrigerator washing machine has been established for 20 years. We will never forget our original intentions, adhere to the corporate philosophy of pragmatic innovation, focus on the healthy life of users, take the user's needs as the starting point, promote the innovation and upgrading of China's home appliance industry, practice the big country brand, just to let the creative design, innovative technology interpretation of the beautiful The infinite possibilities of life are only to bring intelligent love and infinite touch to the healthy life of family members.

TCL refrigerator washing machines know that the needs of users are constantly changing with the standard of living and economic environment. Therefore, efficient and sustainable innovation must be inseparable from users and the market. Under the vision of innovation for healthy living, TCL refrigerator The washing machine has achieved brilliant achievements in both fame and fortune in terms of recognition of authoritative awards, industry standards, and overseas market development. This is behind the TCL refrigerator washing machine's brand strategy and deep cultivation.

TCL refrigerator washing machine innovative products for a healthy life for the family

At the Global Strategic Partner Conference of Heart Unbounded-2018TCL Refrigerator Washing Machine in August this year, TCL refrigerator washing machine said that it will continue to deepen the 'free pollution +', smart health + product brand strategy. On the washing machine, continue to upgrade the free pollution system to solve The program allows the user to completely bid farewell to the secondary pollution of the laundry, cross-contamination, and create a comprehensive care for the user from clean laundry, healthy washing, comfortable wearing to dignified travel; in the refrigerator, the ingredients are from simple storage to fresh maintenance + wisdom. Health management, for the user to create a smart health home from the outside to the inside, shopping, storage to three meals a day.

TCL integrated inverter air-cooled refrigerator debut at IFA

With the continuous deepening of brand strategy, innovative technology and innovative products continue to fall. At present, TCL pollution-free washing machine provides users with a comprehensive, full-process, life-long pollution-free system to achieve 100% healthy care of free pollution. The first low-temperature and quick-drying condensing-type washing and drying integrated technology adopts double-layer high-efficiency metal condenser to realize 40-minute washing and drying, 50°C low-temperature and extremely fast washing and drying, 45 decibel washing and mute, T-DI intelligent and precise automatic placement and many other innovative technologies. Together to bring a healthy and comfortable laundry experience to the user's laundry.

TCL dirt-free drum washing machine unveiled at IFA

TCL integrated variable frequency air-cooled refrigerator, with unique integrated control double frequency conversion technology, realizes fast storage and cold storage of food storage, with intelligent air-cooling and frost-free technology, full space permanent AAT negative oxygen ion fresh-keeping technology, quickly create temperature for ingredients Uniform storage space, providing 360-degree maintenance of dust removal, deodorization, sterilization and fresh care, realizing the upgrade of ingredients from 'simple storage' to 'storage conservation'; at the same time adopting anti-mold level 1 silver ion antibacterial handle, Anti-mildew grade 1 antibacterial door seal, AAT+ smart wind, newly upgraded T-Hips modified antibacterial material, remove a variety of harmful bacteria from the outside to the inside, protect the freshness and safety of ingredients, and provide thoughtful health care for the family.

At this IFA, TCL refrigerator washing machine's innovative product - TCL pollution-free washing machine, TCL integrated frequency air-cooled refrigerator collective stunning appearance, attracted the attention of audiences from all over the world, and in order to facilitate the audience from all over the world can be more Intuitive experience of the innovative technology of TCL refrigerator washing machine, TCL refrigerator washing machine in the product display area uses the latest VR experience technology and game interactive experience, in a scene-like experience, let the audience feel the innovative quality of life and quality upgrade for users .

Live audience VR experience TCL washing machine pollution-free technology

In the past 40 years of China's reform and opening up, Chinese brands have continued to go out. TCL refrigerator washing machines have witnessed the white-light industry in China from scratch, from weak to strong, from domestic production to global layout, witnessing the brand of big countries. Rise. In the future, China's big country brands will still lead the future industry development, the world trend, TCL refrigerator washing machine will also stand in the new era and start from the heart!