Big country brand flaunts IFA exhibition | TCL refrigerator washing machine world stage starts from the heart

No one can think of 20 years ago that Chinese home appliance brands will appear in the European market. Just as 20 years later, no one can lament the innovative strength of Chinese home appliance brands. On August 31, 2018, one of the world's three major consumer electronics exhibitions. The International Consumer Electronics Show (IFA) in Berlin was grandly opened. Exhibitors from all over the world gathered in Berlin, Germany to export their latest technologies and products with this world-class display window. As a Chinese brand that has been unveiled for many years, TCL refrigerator The washing machine once again landed at the IFA exhibition on the occasion of its 20th anniversary, and won the world recognition with its strong product brand strength. It won three awards in succession and shocked the entire home appliance industry. IFA has also become a major brand of TCL refrigerator washing machine. Innovative charm, a new starting point for the 20th anniversary of the world stage.

TCL refrigerator washing machine is innovative for users' healthy life

Zero-distance feeling product innovation, accumulating and winning the international award

During the annual IFA exhibition, major brand manufacturers will make every effort to attract consumers and the media attention, but the layman looks at the lively insider, and wants to really cause the industry sensation still depends on product technology innovation. TCL refrigerator washing machine is relying on dare to think Dare to dare to adhere to the spirit, constantly break through the technical barriers of traditional home appliances, with first-class innovative products in this IFA show won the attention of everyone. Users in the TCL refrigerator washing machine exhibition area can not only experience the latest integrated inverter air-cooled refrigerator Different types of pollution-free washing machines can understand the innovative structural principle of the sewage-free washing machine through the on-site product display device and intuitive content.

It is worth mentioning that this TCL refrigerator washing machine exhibition area adopts a new content display form. Users can experience the product advantage through VR technology. Taking TCL pollution-free washing machine as an example, users only need to bring VR glasses. You can personally feel the whole process of stain-free and washing of clothes, and then further understand the farewell to the secondary pollution of laundry, the meaning of cross-contamination. It is also better to understand the TCL washing machine for users from clean laundry, healthy washing, comfortable wearing Dignified travel all-round caring.

Live audience VR experience TCL washing machine pollution-free technology

In addition, in order to visualize the fresh storage solution of TCL integrated inverter air-cooled refrigerator, TCL refrigerator washing machine specially developed AR virtual reality interactive game, let the exhibition users understand the product cold lock, natural in the interesting game interaction, natural The strength of the fresh-keeping, and the determination of the TCL refrigerator to create a smart health home from the outside to the inside, from shopping to storage for three meals a day.

TCL integrated inverter air-cooled refrigerator debut at IFA

Innovative presentation, immersive, and scene-like product experience have become the highlights of the TCL refrigerator washing machine this year. The participating consumers have expressed their approval. At the same time, TCL refrigerator washing machine products are at the IFA exhibition. It has won the most innovative home appliance brand in the refrigerator and washing machine category of the household appliance industry, the IFA2018 integrated frequency conversion technology gold award, the pollution-free washing and drying integrated product innovation achievement award. These highest awards from the global home appliance industry have also become the best 20th anniversary of the TCL refrigerator washing machine. birthday present.

Wang Xianju, general manager of TCL White Appliances Division (right) accepts IFA Awards

In the past 20 years, TCL refrigerator washing machine has been adhering to the pragmatic and innovative corporate philosophy, not forgetting the original heart and innovating for a healthy life. At present, TCL pollution-free washing machine not only provides users with a comprehensive, full-process, full-life pollution-free system, Free and 100% health care, and the first low-temperature and quick-drying condensing and washing technology, using double-layer high-efficiency metal condenser, achieving 40 minutes of washing and drying, 50°C, low temperature and high speed washing, 45 decibel washing and mute, T- DI Intelligent Precision Automated and other innovative technologies together provide a healthy and comfortable laundry experience for users' laundry.

TCL dirt-free drum washing machine unveiled at IFA

TCL integrated variable frequency air-cooled refrigerator, with unique integrated control double frequency conversion technology, to achieve 2 minutes of fast cooling of food ingredients 1 ° C lock, with intelligent air-cooled frost-free technology, full space permanent AAT negative oxygen ion fresh technology, fast It creates a uniform temperature storage space for food, provides 360-degree maintenance of dust removal, deodorization, sterilization and fresh care, and achieves a 7-day water retention rate of more than 90% for fruits and vegetables, realizing the realization of ingredients from 'simple storage' to 'storage conservation 'Upgrade; Simultaneous use of mildew-grade silver ion antibacterial handle, anti-mildew grade 1 antibacterial door seal, AAT+ smart wind, newly upgraded T-Hips modified antibacterial material, remove a variety of harmful bacteria from the outside to the inside, protect the ingredients Fresh and safe, providing thoughtful health care for the family.

Big country brand achieves China's intellectual creation of hard power 20th anniversary of the new stage of the world stage

From scratch, from 0 to 1, the history of China's white-light brand innovation is the history of China's manufacturing industry. In the 40 years of reform and opening up, the Chinese brand represented by TCL refrigerator washing machine relies on the courage to dare to persist. Spirit, guided by innovative technology, from assembly production to independent research and development, from following imitation to breakthrough, opened the era of 'Made in China'.

With the launch of the TCL refrigerator washing machine Hefei Household Appliances Industrial Park in 2014, the Chinese white goods enterprises represented by the TCL refrigerator washing machine began to pay full attention to the research and development and innovation of the core technology of home appliances. In 2016, the new category of TCL pollution-free washing machines was born. In 2017, the new TCL integrated inverter air-cooled refrigerator was launched, leading the industry to move from 'Made in China' to 'China's wisdom.'

TCL refrigerator washing machine IFA booth is crowded

More importantly, the TCL refrigerator washing machine has stopped the innovation. From the first pollution-free washing machine in 2016, TCL has introduced the pollution-free washing machine, the pollution-free drum washing machine, and the sewage-free barrel washing machine. The founder of the free-staining system solution, the standard manufacturer of the pollution-free washing machine, the first featured product certification winner of the China Light Industry Federation. In the refrigerator, TCL not only pioneered the integrated air-cooling technology, but also focused on the health of the ingredients. Management, whether it is silver ion antibacterial handle, antibacterial door seal, AAT + smart wind, are striving to create the perfect food storage fresh solution for users, all-round precision care for fresh ingredients, to protect the health of users.

At the Global Strategic Partner Conference of the Unlimited - 2018TCL Refrigerator Washing Machine on August 8 this year, Wang Xianju, general manager of TCL White Appliances Division, said that TCL refrigerator washing machine has been established for 20 years, focusing on users' healthy life, sticking to industry, and choosing one. The corporate philosophy of a lifetime, practicing the new era and the new mission of the big country brand. At the same time, he also said that the big country brand is responsible and responsible, is constantly feeding back a new era with healthy product services, and continuously exporting the brand value proposition of healthy living, popularizing users. Healthy lifestyle.

Heart·Unbounded-2018TCL Refrigerator Washing Machine Global Strategic Partner Conference

Formally established in 1998, 20 years later, the IFA stage will showcase the charm of Chinese brands. The TCL refrigerator washing machine with the new mission of the big country brand has come to a new era and will start a new journey. In the brand strategy, the TCL refrigerator washing machine will be upgraded at the beginning of 2018. For the 'free pollution +' and smart health 'wind cold +', in the global layout, guided by the overall global brand strategy of TCL Group, relying on the advantages and resources of the industry in the international market, actively expand Asia-Pacific, the Middle East and Mature channel business such as Africa, and actively build Europe and emerging markets, and develop together with various industries in emerging markets such as South America and India.

In the foreseeable future, big country brand TCL refrigerator washing machine will continue to lead the wave of innovation in many international arenas such as IFA, leading the rise of Chinese brand world and completing the evolution of Chinese brand to world brand. 20 years from the heart, the future can be expected, let us wait and see!