On August 31, local time in Germany, the highly anticipated 2018 Consumer Electronics Show in Berlin was officially opened. As the representative of the big country brand of the IFA in the eighth year, TCL is the largest exhibition hall of Chinese home appliance companies. Products and innovative intelligent achievements have made a strong attack. On this stage, which is known as the 'global home appliance electronic wind vane', it has shown the global product quality and high-end product quality from the big country brands, and has been recognized by industry authorities, global media and exhibitors. The guests are highly recognized.
IFA Exhibition TCL Exhibition Area
Extremely intelligent technology TCL air conditioning highlights the strength of innovation
IFA 2018, TCL's theme of 'Smart Future Life', with technology leadership and intelligent breakthroughs to present colorful highlights. With intelligent technology, TCL air conditioners have mastered many industry-leading technologies, such as '66HZ high frequency start', 'soft and wet Refrigeration', '30 seconds of rapid cooling, 60 seconds of hot heat', '60 °C high temperature and strong cold', etc. At the same time also has 'spin type intelligent large wind deflector', 'smart cool feeling soft wind', 'titanium high temperature double steaming Self-cleaning, 'electricity visualization management' and other differentiation advantages.
IFA exhibition TCL air conditioning product wall
From the announcement of leading air conditioners into a new era of intelligence, to redefining smart air conditioners, and to every degree of intellectual enjoyment, TCL air conditioners have been guided by intelligent strategies to continuously optimize products to meet user needs. In 2018, TCL air conditioners clearly presented Let the air conditioner return to the essence, truly return to the core demand of consumers for air conditioning, let smart to bring a substantial increase in user experience for consumers, and with high reliability, high cost performance, high value, high intelligence 'four high' The main product concept, to create a new TCL air conditioning smart boutique.
IFA Exhibition TCL Air Conditioning Products Exhibition Area
From January to May 2018, TCL air conditioners increased by 37.13% year-on-year, ranking second in the industry. In May, the industry growth rate was the first in a single month. With the intelligent strategy, TCL air conditioners are performing a fun show in the air-conditioning industry.
IFA Exhibition TCL Exhibition Area
Boutique debut Smart elements for future life
TCL exhibition area 'strength + popularity' firepower is fully open. As a development trend in recent years, TCL air conditioners have been on the rise. This time, the smart star including 'T Rui' series intelligent flagship products and 'e涟' 'i涟' was exhibited. Products, as well as intelligent and popular products such as 'Zhiduobao', explain the boutique strategy of 'leading air conditioners into a new era of intelligence'. Take the 'T Rui' series, which is the title of IDG's specially recommended product, as an example. Intelligent algorithms and innovative design can achieve a comfortable airflow satisfaction of 92%, which is much higher than 60% of ordinary air conditioners. With intelligent algorithms, T Rui can maintain the entire room in the most comfortable 40%-60% humidity. The fusion of 'related technologies based on user comfort experience' is reflected in the best.
IFA exhibition TCL air conditioning product wall
TCL air conditioner 'T Rui' series won the title of IDG special recommendation product
'i涟' star series is the main product of TCL air conditioner. It has the advantage of the same brand price in the same energy efficiency. It is the real potential explosion. The i涟 covers an area of only 0.124m2, which is the smallest cabinet in the industry. One of the machines, with a national appearance patent design, synchronously equipped with TCL air conditioning core intelligent technology, 72 kinds of air supply mode and cool feeling soft wind. '智多宝' hang-up main cost-effective, basic intelligence for price-sensitive consumers Products, equipped with basic intelligent functions, all streamlined appearance, cost-effective for consumers to resist.
In 2018, TCL air conditioners entered the stage of 'brand image' construction from 'brand quality', and achieved the goal of brand image building by creating a boutique air conditioner that allows consumers to enjoy functional value and enjoyable comfort. At present, intelligent air conditioning is already an air conditioner. The main theme of the industry, who can grasp the wings of intelligence, who will have the strength to incite the industry. In 19 years, TCL air conditioning has been moving forward, relying on the innovation of technology and the implementation of a comprehensive intelligent strategy, TCL air conditioning has completed growth and Metamorphosis, blooming in the world belongs to its wonderful.