According to Ovi Cloud's forecast, in 2018, the market for refrigerators, including ice bars and wine cabinets, will grow by 0.4% year-on-year. The market remains highly concentrated and oligopolistic. The top is still dominated by established refrigeration companies. The overall low-speed industry in the freezer industry Against the background of the climbing situation, Zhongyikang data shows that the market share of Casa Di Ice Bar climbed to 63.12% in 1-33 weeks, of which the market share in 33 weeks reached 68.25%, which not only ranked first in the industry market share, but also Steadily keep climbing.
According to industry experts, with the advancement of consumption upgrading, people's demand for district fine storage has been continuously improved. The concept of fine storage represented by ice bar has gradually been widely accepted by the public. High-end, high-quality, diversified storage demand has gradually become The mainstream consumer demand in the ice bar market. The reason why Casa Di Ice Bar can be ranked first in the market is precisely because it is the first to innovate technology, to lay out the high-end market in advance, and to create a new high-end ice bar storage solution through a number of original technologies. , to meet the diversification of high-end users, advanced needs.
In 2017, Casa Di launched the industry's first high-end maternal ice bar with exquisite storage – Xinxiang Ice Bar, the shortcomings of traditional ice bar temperature control, innovative management mode, original precision temperature control, moisture control technology, Introduce air-cooled mode, with innovative maternal and child modules, four-dimensional ecological fruit storage, multi-effect sterilization technology, etc. to meet users' needs for storing top tea, baby dairy products, etc., to provide users with higher quality storage solutions, upgrade high-end home use Experience.
It is also based on the accurate grasp of user needs and industry development trends. The market share of Casa Di Ice Bar continues to rise steadily. Users are willing to buy and sell, and spontaneously speak for Casa Di. From Lin Hujun, General Manager of Anhui Wohui Co., Ltd. After experiencing the ultimate preservation mode of Casa Di Ice Bar, he saw the advantages and market potential of Casa Di Ice Bar in high-end products, and immediately contacted 200 units for online sales, spontaneously conducting website drainage and product sales. Training, sold 30 units in just one week.
Relying on the long-term exploration of the 'one person in one' mode, Casa Di Ice Bar accurately grasps the needs of users, and creates a new high-end fresh-keeping solution for users with differentiated high-end products. Users are not a case. In the trend of accelerating the speed of the industry, Casa Di Ice Bar wins the market with its original technology and the work management concept that puts user needs first, and promotes users to actively purchase and sell. Achieving the 'Cassian Trends' in the ice bar market.