The competition in the Internet TV market is becoming increasingly fierce. Who is up and down? Hisense Electric released the latest Internet TV user data. In the first half of this year (Jan.-June), Hisense Internet TV users exceeded 35.11 million, a year-on-year increase of 31.1%. The average household population is conservative for 3 people. The Hisense Internet TV platform covers more than 100 million people and has become the largest Internet TV platform in China.
According to the data, the number of daily users of Hisense Internet TV exceeded 13 million, a year-on-year increase of 40.32%. The average daily watch time was more than 5 hours, up 22 minutes year-on-year. The number of paying users increased by 95.8% year-on-year, and the average daily VV (access times) exceeded 150 million times. The user returned to the living room, and the TV screen became a family entertainment center again. In particular, Hisense launched a large-screen education product for the whole age of the family, with more than 8.65 million educational users, including 29 to 2 years old preschool users. %, pre-school 3-6 years old users accounted for 15%, K12 users accounted for 36%.
Hisense Internet TV has rapidly emerged as the leader of China's Internet TV, relying on the brand value that Hisense TV has accumulated for a long time. Zhongyikang data shows that it has taken the market foundation of Hisense TV for the 14th consecutive year in the Chinese market. In the first half of this year, Hisense TV The brand price index reached 109, much higher than other domestic TV brands.
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