"Introduction: Before the IFA, we came to one of Europe's largest home appliance supermarkets, Saturn the Chinese brand Tcl, complete category, innovative technology content, ai powerful plus ... Let Tcl become Saturn the most dazzling domestic appliance brand, not one. This convinced us that TCL is well-sought in Europe is justified, TCL is a strong grasp of the European home appliance market Voice, of course, this is what we people expect Tcl, is worthy of the proud Tcl.
】 local time August 30 morning, at the world-renowned 2018 Berlin International Consumer Electronics Show (IFA), is located in Berlin, Steglitz Zehlendorf District, Germany's famous German electrical retail stores Saturn ushered in a number of visitors from the Far East-
Participating in the IFA exhibition of domestic authoritative media reporters have come to visit the market, TCL electronic products sales of the field visits, and around the consumption concept, market demand and development trends and other related issues, with the store staff and on-site consumers. Saturn, in German as ' Saturn ', represents a vast expanse. Saturn Store is the Mediamarktsaturn Retail Group's independent sales brand, the European Home appliance trade ranked first.
As one of the most prestigious integrated electrical appliances in Germany and even Europe, Saturn's business scope covers almost all the multimedia accessories, home appliances products, gathered the world's top brands of electrical appliances and sophisticated products, highlighting the trend and trend of European electrical consumption. The owner of the store said that as a "craftsman nation" advocating craftsmanship and quality, German consumers have historically been very picky about television products.
However, in recent years, from technology, function to technology and Internet applications and other aspects of consideration, German consumers for TCL's TV products are more and more favorable, performance in sales steadily improve, TCL TV in German consumers in the heart of the "Made in China" and the "Chinese brand" of a new image. As we all know, in the global household appliances market, the European market has always been the enterprise's ' battleground '. On the one hand, the European market accounted for One-fourth of the global household appliances market.
On the other hand, the European market consumer purchasing power strong, rigorous design and excellent quality of high-end products demand strong, become the major household appliances enterprises to expand product influence, expand the high-end market indispensable important areas. As early as 2004, TCL established a joint venture with Thomson in France, becoming the world's largest color TV producer, making the first impression of the European industry and consumers on China's television industry.
Over the past more than 10 years, with the continuous advancement of the internationalization process and the continuous exploration of the realities of the European market, TCL has gradually established a set of differentiated products and strategic systems for the European market and to meet European consumer demand. First of all, for the European consumer quality, heavy product technology content and use experience consumption concept, through continuous technological innovation, and constantly launched to create a shocking audio-visual experience of TV products. Many times won the International authoritative Award of TCL TV Products, in Qled TV, 8K, curved large screen and other fields occupy the forefront of the world.
It is by virtue of such quality and technical advantages, TCL TV in the special attention to product quality and functional experience of European consumers gradually established a technology-leading, quality excellent image. Second, in line with the domestic market situation, product quality in the eyes of European consumers is important, but after-sales service also determines the final choice of consumers. Tcl has always focused on the construction of after-sales service system, adhere to the people-oriented service concept. To this end, TCL established a special European independent call Center for European consumers with intimate, personalized service.
On-line channel, TCL also contacts including major mainstream stores, terminal stores and other dealers together to create a better service for consumers. In addition, Tcl insists on the concept of brand business priority, deeply rooted in the key national market, thus gradually establishing the whole value chain management system in the country.
This means that Tcl not only in the local to provide consumers with high-quality products, but also to establish a matching industrial capacity and customer service standards, become a key market country corporate citizens, for the local commitment to the corresponding social responsibility. It is this series of effective measures to implement, so that TCL in the European market share continues to improve. In the first half of 2018, TCL Electronics in all regions overseas sales have maintained a good momentum of continuous improvement, LCD TV sales reached 8.28 million units, compared with the same period last year increased 44.4%. European markets, including France, Spain and Poland, have been the strongest in the region, boosting overall sales growth.
The market for sales in the first half of the French market jumped from fourth place in the same period last year to third place (GfK data). Focus on the world and look to the future. Not only in Europe, TCL will continue to implement differentiated layout strategies for specific market conditions in different regions, accelerating business in key markets such as Europe, USA, Southeast Asia and India, Brazil and Russia.
and further through the "Belt and Road" construction, strengthen the promotion of TCL internationalization Operation Strategy, management philosophy, cultural values of the ability to more actively embrace the global market, accelerate the global business layout.
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