The annual International Consumer Electronics Show (IFA) in Berlin will be held at the Berlin Exhibition Centre from August 31st to September 5th, local time, attracting exhibitors and consumers from all over the world. One day before the opening of this year's grand opening, the big brand launch of the big country brand TCL officially kicked off.
At the meeting, TCL Group senior vice president, TCL Electronics CEO Wang Cheng announced the global performance of TCL Electronics in the first half of 2018: LCD TV sales and sales have increased significantly, sales growth has once again exceeded the largest increase in the past five years. Company 2018 In the first half of the year, the global TV sales market share was 11.8%, ranking third (source: Qunzhi Consulting). He also said that the renamed TCL Electronics will further expand the global layout, and is committed to promoting China's intellectual leadership. An important engine for the global market. In addition, TCL Electronics officially launched the 2019 FIBA Basketball World Cup custom 8K QLED TV, X8 QLED TV, C7 curved full screen TV, XESS floating window full scene TV (for the global consumer) English name Living Window) four new products, caused a strong concern of domestic and foreign media.
Boutique, create a TV ecological transformation matrix
'Working for the best, it must first sharpen its tools'. TCL can occupy the third place in the global color TV industry, spanning QLED TV, 8K, curved surface and other cutting-edge fields, stemming from its persistence in insight into consumers for many years. Starting from the needs, adhere to the boutique strategy to build products. The four new products released this time, is the concentrated expression of this winning way.
One of the most striking of the TCL high-end brand XESS is the floating window full scene TV 'Living Window'. This product was first launched in China on August 16th. This is the first time officially abroad. Consumers meet. Floating window full scene TV with elaborate three-dimensional aesthetics, decorative aesthetics, new styling aesthetics, oriental aesthetics four appearances, with multi-dimensional scene functions, allowing consumers to choose the matching of products and home styles, breaking the traditional needs of home decoration TV background wall to set off the TV.
It also has a rich collection of art, travel, music and other resources, with QLED, matte low reflection screen, AI image quality adjustment technology, and ONKYO audio and theater-based Dolby Vision HDR imagery. Technology and Dolby Atmos immersive audio technology make TV subtly become the 'family art gallery' and 'family concert hall', further let the art carry life.
At the same time, the floating window full scene TV is equipped with 'audio dual engine' technology, regardless of whether the screen is turned on or off, the speakers can work independently, realizing the 24-hour online large-screen smart speaker experience. It is equipped with 180-degree sound source positioning. The system, 8m far-field voice wake-up, allows users to obtain a more accurate and convenient intelligent interactive experience, which becomes the core entrance of the smart home under the AI+IoT technology trend, allowing TV to participate in all the scenes of family life. In short, all in all. Its appearance breaks the imagination of consumers around the world on existing TVs and establishes a model of 'new homeism'.
The new generation of flagship QLED TV X8, from the perspective of design and product concept, this new product is dedicated to creating a home art that combines the beauty of technology and art for the new elite. From the possession of high color gamut, pure color The visual impact of quantum dot technology with long-lasting color, the original sound panoramic sound system with ONKYO audio, AI artificial intelligence, and the minimalist design style, X8 is full of TCL's pursuit of ingenuity, innovation and quality. It will bring the industry-leading sound quality and design experience to the elite, and truly create a high-quality artwork in the living room, a new smart home core platform built with artificial intelligence technology to fully satisfy the customer base. Personalization, customization, higher requirements for innovative technology, and an all-round improvement in quality of life.
Another new C7 is a curved full screen boutique tailored for the urban population. It has a high color gamut of primary colors, a 360° independent soundbar, an acoustic panoramic sound system with Harman Kardon sound, artificial intelligence AI speakers and The modern three-dimensional design creates a powerful audio-visual effect and a smooth human-computer interaction experience. In addition, the C7 product will be launched in the domestic Suning Tesco online line in late October. Consumers are welcome to visit the TCL hall in Suning Store. Experience buying or paying attention to the first sale of Suning Tesco.
From 2K, 4K to 8K, the continuous improvement of clarity is also the direction of industry development in recent years. TCL, which has always maintained its leading position in the innovation team, also publicly appeared in a 2019 FIBA (FIBA) with 8K technology. Basketball World Cup custom new products, caused a lot of sensation. In addition to display technology improvements, the 8K new products will also cooperate with FIBA in content, in order to provide users with more differentiated content services. 8K as a TV The industry's new standards for the future, TCL TV will also take this opportunity to bring users a clearer, more comfortable, more extreme visual experience.
Going to the sea, striving to create a diversified big country brand
At the press conference, Wang Cheng also released a very eye-catching global performance data: TCL Electronics adhered to the boutique strategy and deepened the overseas market. In the first half of 2018, LCD TV sales reached 13.17 million units, a year-on-year increase of 37.2%. The biggest increase in five years.
From the domestic market, the overall sales volume of China's TV industry in the first half of 2018 increased by 0.7% year-on-year. TCL Electronics' LCD TV sales in the first half of the year increased by 26.4% year-on-year to 4.89 million units, which far exceeded the market average. Especially The market share of curved TVs is as high as 35.3%, ranking first in the country (source: Zhongyikang). This is due to the continuous improvement of product strength and continuous improvement of product structure.
As the focus of TCL's many years of efforts, the overseas market has established a more obvious competitive advantage in overseas markets by continuously optimizing product structure and enhancing product strength, combined with the advantages of vertical integrated industry chain integration, driving sales in multiple regions to continue to be obvious. The North American market maintained steady growth, LCD TV sales increased by 26.8% year-on-year; emerging markets maintained a rapid upward trend, LCD TV sales increased by 51.5% year-on-year; LCD TV sales in Europe increased by 73.0% year-on-year, France Sales in Spain, Poland, etc. have risen strongly.
At the same time, TCL is closely following the fierce wave of the football World Cup. In April this year, it officially signed the famous Brazilian star Neymar as a global brand ambassador, helping to develop the European market and emerging markets represented by South America, further showing the brand value of TCL on the international stage. It can be said that the overseas market has long been an important development engine of TCL.
In addition to the bright first-half results, TCL Electronics actively deployed diversified business development strategies, and successively developed diversified businesses such as smart AV, commercial display and smart home, and expanded new profit growth points, including obtaining Japanese ONKYO global brand license (Japan) Except), established TCL Entertainment Solutions Limited, officially explored the intelligent AV market; acquired TCL commercial information technology, entered the commercial and high-end display blue ocean market, realized 'B2B and B2C dual-track development'; built a smart TV-centric smart home system, built Integrated hardware and software integrated smart home solution, cooperated with Sunshine 100 to create the first shared smart apartment, achieving the industry's first smart home landing.
With the fine products, it reflects the strong R&D and production strength and the keen market insight, and the international authority exhibition is an excellent stage to show the brand strength. TCL Electronics once again showed us the development potential of this sustainable diversification strategy transformation, which also confirms this. The strength of the big country brand enterprises in technology, products, services, markets and other fields is gradually gaining a foothold in the center of the world stage. I believe that TCL Electronics will continue to advance in the future, deepen the diversified business layout and development strategy, and build A more international consumer electronics industry group, enhance the influence of global brands, lead the consumer electronics industry to a new era, and bring a better future for consumers.
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