20 years ahead | TCL refrigerator washing machine flaunts IFA2018

On August 31, 2018, Berlin, the high-profile International Consumer Electronics Show (IFA) was grandly opened. As the world's largest and most influential consumer electronics and home appliance fair, IFA is not only a showcase for new technologies and new products. It is also an important platform for buyers to understand the market. Chinese and foreign well-known brands also intend to use IFA to export brand strength. For many years, IFA's TCL refrigerator washing machine 20 years anniversary of the new era from the heart of the IFA2018, and highlight the seizure of IFA2018 integrated frequency conversion technology Gold awards and other international awards, dialogue with the world.

TCL refrigerator washing machine exhibits IFA2018

20 years ago, the achievement is recognized by the world

The big names are everywhere, the new products are doubled, and the annual IFA exhibitions are dazzling, but the real attracting manufacturers, consumers and media are often those who understand the market and can innovate. Compared with the developed countries in the past, the developed countries have obvious advantages. Today's Chinese manufacturing is becoming more and more competitive, and its brand reputation is gradually gaining worldwide recognition. TCL refrigerator washing machine is one of the innovative representative brands. Its core competitiveness lies in focusing on users' healthy consumption needs and based on the actual needs of users. Application scenarios for pragmatic innovation.

TCL refrigerator washing machine is innovative for users' healthy life

In this year's product display area, TCL pollution-free washing machines, TCL integrated inverter air-cooled refrigerators and other innovative products collectively unveiled, attracting attention from audiences around the world. TCL refrigerator washing machine also uses the latest VR experience technology and game interactive experience, The audience can use the VR experience to experience the pollution-free and overall care process of the TCL washing machine. By participating in the game interaction, experience the innovative technology of the TCL refrigerator. The TCL refrigerator washing machine is intended to be innovative. The carrier, in a scene-like experience, allows the audience to intuitively feel the innovative technology of the TCL refrigerator washing machine and the quality upgrade brought to the user's life through innovation.

Live audience VR experience TCL washing machine pollution-free technology

2018 coincides with the 20th anniversary of the establishment of TCL refrigerator washing machine. 'Do not forget the original heart, Fangde always', TCL refrigerator washing machine has been adhering to the pragmatic and innovative corporate philosophy for 20 years, innovating for healthy life, focusing on the healthy life of users, taking the user's needs as the origin Promote the innovation and upgrading of China's home appliance industry, practice the big country brand, and share the fate with the Chinese economy. Adhering to the initial heart, TCL refrigerator washing machine is set to move forward, never fear, just to let creative design, innovative technology interpretation of the possibilities of a better life , only to bring intelligent care and infinite touch to the healthy life of the family.

Wang Xianju, general manager of TCL White Appliances Division (right) accepts IFA Awards

Focus on the development trend of the industry, create innovative air outlet products

With the rise of healthy China as a national strategy, health has become a new mission of the home appliance industry, which coincides with the user's main complaints about healthy white electricity. The health trend of the industry coincides with the initial intention of the TCL refrigerator washing machine. In the future, the brand product strategy of TCL refrigerator washing machine will continue to focus on the core of 'health', so that health will become the common label of the whole line of TCL refrigerator washing machines, which is the basis of the source of differentiation.

TCL refrigerator washing machine innovative products for a healthy life for the family

Adhering to the initial heart, standing in the healthy air, TCL refrigerator washing machine concentrates on product innovation, constantly breaks through the technical barriers of traditional home appliances, dare to dare to persist. In August 8th this year, Heart Unbounded-2018TCL refrigerator washing machine global strategic partner conference On the TCL refrigerator washing machine will continue to deepen the 'free pollution +', smart health + product brand strategy, when the public demand for healthy living continues to rise, TCL refrigerator washing machine continues to promote the transformation of product wisdom and health. On the washing machine, continue to upgrade all The pollution-free system solution allows users to completely bid farewell to the secondary pollution of the laundry, cross-contamination, and create a comprehensive care for the user from clean laundry, healthy care, comfortable wear to dignified travel; on the refrigerator, the ingredients are stored from simple storage to Fresh conservation + smart health management, for the user to create a smart health home from the outside to the inside, shopping, storage to three meals a day.

TCL dirt-free drum washing machine unveiled at IFA

With the continuous deepening of brand strategy, innovative technology and innovative products continue to fall. At present, TCL pollution-free washing machine provides users with a comprehensive, full-process, life-long pollution-free system to achieve 100% healthy care of free pollution. The first low-temperature and quick-drying condensing washing and drying integrated technology, using double-layer high-efficiency metal condenser, achieving 40 points, washing and drying, 50°C, low-temperature and high-speed washing and drying, 45 decibel washing and mute, T-DI intelligent and precise automatic placement, and many other innovative technologies. Together, it provides a healthy and comfortable laundry experience for the user's laundry. The TCL integrated variable frequency air-cooled refrigerator, with its unique integrated control double frequency conversion technology, realizes the storage of food storage, cold and cold lock, with intelligent air-cooled frost-free technology, full space Permanent AAT negative oxygen ion fresh-keeping technology, quickly create a uniform temperature storage space for food, providing 360-degree maintenance of dust removal, deodorization, sterilization, and fresh care. Really realize the ingredients from 'simple storage' to 'storage conservation' Upgrade; Simultaneous use of mildew-grade silver ion antibacterial handle, anti-mildew grade 1 antibacterial door seal, AAT+ smart wind, newly upgraded T-Hips modified antibacterial material, remove a variety of harmful diseases from the outside to the inside The protection and safety of fresh ingredients, to provide good health care for the family.

TCL integrated inverter air-cooled refrigerator debut at IFA

As of the first half of this year, the shipment of TCL refrigerator washing machines has exceeded 2 million units. In the global market, TCL refrigerators increased by 13.2% year-on-year; TCL washing machines increased by 8.6% year-on-year, creating a miracle in the industry's contrarian growth.

Adhere to the industry and practice the big country brand. The determination of internationalization will never waver.

Standing in the cusp of the new era, TCL refrigerator washing machine knows the inheritance of 'artisan spirit', and choosing the end of life is the secret of longevity of the company. Inspired by the user's longing for health and quality life, 20 years from China to China Zhizhi, TCL refrigerator washing machine practice the big country brand, adhere to the industry, determined to innovate, insist on going out!

With China's 40 years of reform and opening up, TCL has undergone 37 years of development and 19 years of global exploration. As a global member of the 100 billion clubs and the pioneer of the times, TCL is committed to becoming a global leader in smart product manufacturing and Internet services, with global The vision and pattern of the company compete with the world brands to bring a better intelligent life experience to global users, and accelerate the realization of the new era of Chinese brands to the world.

TCL refrigerator washing machine IFA booth is crowded

Under the guidance of TCL Group's dual + strategy and global brand strategy, TCL refrigerator washing machines continue to enhance the core competitiveness of product brands in the global market, and actively expand overseas markets. On the one hand, relying on the advantages and resources of the industry in the international market Actively expand mature channel businesses such as Asia Pacific, Middle East and Africa, and actively build European and emerging markets. On the other hand, TCL refrigerator washing machines and various industries are jointly developing in the emerging markets such as South America and India to quickly develop local markets with all categories of brands. Strengthen brand image and user cognition, deepen the international market demand and user practical scene insight, adhere to pragmatic innovation, open a larger international market with better products, and bring TCL refrigerator washing machine products to more countries and regions around the world.

Do not forget the initial heart, persist in concentration, and ingenuity, TCL refrigerator washing machine knows that innovation is the hard power of enterprise development, and also an important driving force to maintain competitiveness. This time at IFA, won the international authority award, become the focus of the world stage, it is A testimony to the innovative spirit of the TCL refrigerator washing machine. At the new starting point of 20 years, the TCL refrigerator washing machine will continue from the heart!