During this time, it has entered the annual 'Autumn color TV new product release season', combing the new color TV companies that have already appeared, OLED TV, laser TV and other high-end display attributes have become the focus of everyone's layout. Especially on OLED TV It has become the force of many manufacturers, including Konka, Skyworth, Sony, etc., which have successively launched a group to attack OLED TVs. In addition, the rumored Hisense’s original OLED TV 'conservatives' will also enter the IFA exhibition this year. Said, OLED TV has now reached a 'new boiling point' period of the industry.
However, although OLED TVs seem to be 'unprecedented', the overall market share is not high. According to the data of Ovi Cloud last year, the market volume of OLED TVs in 2017 reached 113,000 units, a year-on-year increase of 92%. In the overall color TV market, the proportion is less than 1%.
In the eyes of many industry people, the reason why OLED TV is 'uploading' is slow, the most fundamental reason is that capacity can't keep up. Although OLED TV big screen 'producer' LGD is expanding its production capacity this year, but it is always difficult Guarantee the needs of most manufacturers.
In response to this situation, Huang Hongsheng, the founder of OLED TV pioneer brand Skyworth, said in an interview with the media that Skyworth may invest in the development and production of OLED TV panels in the next few years in order to better grasp the dominant position.
Skyworth has become the strongest promoter of China's OLED TV industry in recent years. The Enlightener has also become the biggest beneficiary of the OLED industry. In 2017, Skyworth OLED TV market share was as high as 46%. This year's 'May 1', offline market monitoring Data shows that Skyworth OLED TV market share is still as high as 42.4%, higher than Sony's 38.9%.
Chuan Chuangwei will be involved in OLED panel development in the next few years
Industry analysts believe that, despite this industry situation, Skyworth's OLED TV sales last year was only about 50,000 units. Compared with Skyworth's overall sales volume of around 10 million units, the overall internal ratio of OLED TVs is indeed a bit Too low. The reason, in addition to the price, the main reason is that the panel supply is difficult to get a lot of supplements. This is not the case that LGD is not willing to provide, but LGD does not keep its own capacity supply. And LGD In the promotion of OLED TV, we pay more attention to the layout of the global market. We will do some tilting in resource allocation, including Sony, LG, Philips, Panasonic and other brands that have certain advantages in the international market. This will result in Skyworth, Konka. It is difficult for domestic brands such as Changhong to get an effective 'supply'.
For such a situation, Skyworth, the pioneer of OLED TV, will naturally have some new 'plans' in order to be more 'comfortable'.
According to Huang Hongsheng, Skyworth's goal is to double the sales of OLED TVs by 2020, and then intervene in the upstream screen to produce alone.
In Huang Hongsheng's view, two years later, it will be a strategic turning point for Skyworth's layout of OLED TV panels, and it may also be a future strategic research focus. He believes that Skyworth only establishes a core competitive industrial chain in upstream panel research and development. Be able to survive in the world and make your own contribution.