Recently, domestic mainstream TV manufacturers have successively disclosed their performance reports for the first half of 2018. Compared with the overall downturn in 2017, the overall performance in the first half of this year has picked up.
According to the semi-annual report of TCL Group, the net profit attributable to shareholders of listed companies in the first half of the year was 1.55 billion yuan to 1.65 billion yuan, up 50%-60% over the same period of the previous year. The Group has achieved a total sales of 13.510 million LCD TVs (including commercial displays). , a year-on-year increase of 37.8%. Among them, smart TV sales of 9.383 million units, an increase of 53.3%.
Konka wrote in the semi-annual performance forecast that during the period, it is expected to achieve an operating income of approximately RMB 17.6 billion, an increase of approximately 54% year-on-year; the net profit attributable to shareholders of listed companies is RMB 3.2-350 million, a year-on-year increase of 10 times.
Sichuan Changhong’s mid-year report showed that its operating income in the first half of the year was 38.4 billion yuan, up 10.47% year-on-year; the net profit attributable to shareholders of listed companies was 169 million yuan, up 9.26% year-on-year.
According to the data of the first half of the color TV market released by China Electronic Video Industry Association and Aowei Cloud Data Technology Co., Ltd., the retail volume of the domestic color TV market in the first half of the year was about 22.6 million units, a year-on-year increase of 3.6%. The scale was 72.5 billion yuan, down 2% year-on-year. The overall increase in volume was reduced. The downward trend of panel prices brought vitality to the market, but it did not bring up the increase in sales. In the first half of the year, the price reduction was the entire color TV market. The main melody. According to the data of Aowei.com, the average price of color TV in the first half of the year was 2,545 yuan, down 10.2% year-on-year. Even the major manufacturers started the price war early.
Although the overall sales are not ideal, the decline in panel prices has become the biggest advantage for domestic manufacturers, as the overall profit margin has become much larger than last year, and the performance has been greatly improved. At the same time, domestic color TV companies are also looking for bigger Overseas market.
In the first half of this year, TCL sold 8.28 million LCD TVs overseas, far exceeding the 4.89 million units in China, and its overseas turnover increased by 45.3%. Chang Dong, chairman of Konka Group, said that the domestic color TV market is close to saturation. In the first half of the year, Konka’s overseas revenue growth has also reached 30% to 40%. He also revealed that Konka’s overseas revenue will reach 60% in the next year, and Konka will continue to supply supplies around the world. Chain layout, the next step in the layout plan will be placed in North Africa.
Although the performance of the mid-term test in the color TV market is quite satisfactory, the performance of the overseas market is also worth looking forward to, but it is still overcast. The sales boom brought by the World Cup has long since retired, and the participation of mobile phone manufacturers such as Huawei will make the market competition more intense, the Internet giant It is also eyeing, it is expected that the battle for color TV market will evolve into a global living room battle.