IFA2018: The mobile phone industry has a decade of ups and downs |

As one of the three major exhibitions of consumer electronics in the world, on August 31, 2018, the brand was rushing to hold a new product launch the day before the launch of IFA2018 in Berlin. Among them, as the backbone of the exhibition, a large number of new mobile phones came in. Which brand of new mobile phone products will be unveiled at IFA this year? China National Grid IFA2018 exhibitors will get first-hand information from the front.

ZTE Axon 9 Pro

The first appearance was our domestic brand ZTE, which was shocked by the 'core crisis' and sent a new product to suppress. ZTE released the new Axon 9 Pro during the IFA exhibition, which is the first release of ZTE after one year. The flagship new machine. Axon 9 Pro has been upgraded based on the previous Axon 7, adding dynamic stereo speakers, using AMOLED screen, and the screen size jumped from 5.5 inches to 6.21 inches. The internal components use the latest Qualcomm Snapdragon 845CPU The starting configuration is 6G RAM + 128G memory, dual rear camera, and the battery capacity is increased to 4,000 mAh.

In addition, ZTE Axon 9 Pro built-in Android 8.1 version, canceled the headphone jack, this is something that some people like, some people feel inconvenient. The appearance of the phone does not change much, the listing price is initially set at 649 euros, 220 euros lower than the Samsung Galaxy S9 Although relatively moderate, there are still many consumers who are willing to choose a more suitable price/performance ratio than 'face'.

Glory Play

As a sub-brand of Huawei, glory is more cost-effective. At this year's IFA show, Glory launched the Play series, which is designed for heavy game enthusiasts and more in line with the budget of mobile gamers. The price is only 329 Euro. New configuration Kirin 970 processor and Huawei GPU Turbo technology can keep the game frame rate when the phone is hot. 4G memory, 64G storage space, built-in AI smart assistant, can help to adjust the rear dual camera automatically.

In addition to Play, Glory also showed off the upcoming Magic 2 product before the end of the conference. The main features of this product are the borderless display and pop-up camera module, similar to Oppo Find X. But unlike Find X, Glory Magic 2 does not automatically display the camera when you open the camera app, but needs to slide it manually, similar to the return of the slider phone. In addition, Magic 2 also has a Yoyo voice assistant built in, intended to be used with Samsung Bixby, Microsoft Contana and Amazon Alexa. Short-handed.

Millet Mi Mix3

This phone was not released during the IFA exhibition. However, after the glory of Magic 2, Xiaobi’s president Lin Bin’s Weibo immediately posted the Mi Mix 3, which was also the manual design of the camera. However, Lin Bin and No specific details of this phone are given, Mi Mix 3 is officially released later this fall.

Samsung Galaxy Note 9

In general, Samsung will release its smartphone at the IFA show, but this situation has changed this year. In August, Samsung released its latest flagship Galaxy Note9 in the US, China, and Europe, and released the Galaxy Watch. And Galaxy Tab S4. Therefore, IFA2018, Samsung will not release any smart mobile devices. But you can also expect its 8K QLED TV and smart ice washing products, and in the live experience period Note9 as an outstanding feature of the Emperor. It is worth mentioning Yesterday, the day before the launch of AWE2018, Samsung held the S9 and S9+ new product launch conference in the Chinese market. Its aim is to take advantage of AWE Dongfeng and please Chinese consumers. The two major exhibitions and the focus of consumption are rising and falling. .

LG G7 One

Although LG has disappeared in China, in the European market, LG's mobile phone still has a certain market. During the IFA2018, LG launched the G7 One, which adopts the consistent design of stylish glass and aluminum alloy. However, it is very conservative in configuration. Xiaolong 835CPU, 4G+32G memory is not enough to watch, and in a double shot, this product is only equipped with a rear camera. In addition, this phone is configured with the first generation Android system, in fact, the future software of LG mobile phone The update will be managed and sent by Google, and the built-in inventory system is purely for 'not naked'. In the future, this phone or access to Google Smart Connected System, this may be its biggest selling point. Despite the release of specific prices, but LG Officially on time, it will have a 'special price', and in the future it may be a substitute for end products such as 'one plus six'.

Sony Xperia XZ3

They all say 'Sony Dafa is good', but Sony can't resist the tightness of Chinese and Korean mobile phone manufacturers. Earlier this year, Sony's classic return of XZ2 and XZ2 related products triggered a wave of enthusiasm, but ultimately it was impossible to pull back. Overall. A month ago, Sony released the XZ2 high-end flagship, and now, XZ3 was launched during the IFA show.

The XZ3 basically continues the XZ2 design, even in the CPU, RAM and internal storage, just with a larger size, higher resolution OLED screen. This product maintains the Sony's dynamic tactile engine, play The game feels better.

HTC U12 Life

In addition to LG, Sony and other mobile phone brands that are gradually fading out of sight, some old-fashioned mobile phone dealers have released new products before IFA2018. For example, HTC has launched U12 Life, like the high-end version of U12+, the new phone uses a 6-inch screen. And acrylic vitreous, although the appearance is fancy, but the competitiveness is a bit worse. The starting price of 279 pounds, basically take the price route.

Blackberry Key2 LE

Like HTC, at the IFA2018 show, you can see the new BlackBerry Key2 LE. The body with a physical keyboard seems to have returned to 10 years ago. However, some people just like nostalgia. It is reported that this new product Starting at $400, the main 4G+32G version has a choice of atomic, slate and champagne. In addition to having a physical keyboard, the other is not much different from the current smartphone.

2016 GoodChinaBrand | ICP: 12011751 | China Exports