Xiaomi ecological chain enterprise 'Yunmi' is going to go public in the US, and the proposed financing scale is 200 million US dollars. This is the second millet ecological chain enterprise listed after Huami.
As a millet eco-chain enterprise, does Yunmi adhere to Xiaomi's insistence on being a good product with a moving heart and a good price?
Holding this question, we interviewed many Yunmi consumers, and the results were very eye-popping. In the interview, many consumers said that the experience of buying Yunmi products makes people want to cry. But it is not being touched. Cried, but was 'pitted crying'. One of the consumers said that the refrigerator they bought was broken in a month, the freezing function could not be used, the refrigerator was completely broken, and the outside of the refrigerator was hot and scary. He smiled. Said that 'I wanted to buy a refrigerator, the result bought back an oven'.
Really so exaggerated? We looked at Jingdong's 456-liter cloud-meter refrigerator with model BCD-456WMSD. It was found that it was not a few cases that it took a month to get bad.
In addition to the problem of the refrigerator not cooling, the author also found in the comments that the problem of serious formaldehyde exceeded.
We have noticed that Yunmi has repeatedly publicized the intelligence and voice recognition of its products. Consumers only need to say 'Yunmi washing machine, help me wash the sheets' to order the washing machine to work, but the consumers who bought it said that the function is very Chicken ribs. 'If you want to use speech recognition, you have to kneel down and put your mouth on the microphone and shout at the washing machine, and the recognition efficiency is very low, less than 10%' the consumer said.
A number of consumers surveyed said that Yunmi's after-sales service is incapable of spitting, and it is difficult to make an appointment from the time of installation. The product is broken and the warranty is ignored. Even if there is a problem with the quality of the product, it cannot be returned. I bought a hot water dispenser product problem, asked Yunmi to return, Yunmi's after-sales service told me that as long as the power is turned on, even if it has been used, it can't be returned anyway. 'One consumer said, 'The problem is, If not powered, how do I know that something is bad?
According to China's 'Three-Pack State Regulations for Household Appliances', 'the product has a performance failure within 15 days from the date of sale, and consumers can choose to exchange or repair', but Yunmi's after-sales department has turned a blind eye to it.
With so many negative comments, Yunmi's enthusiasm for going to the US IPO comes from the identity of its Xiaomi Eco-Chain Company.
In its propaganda, Yunmi has always emphasized his relationship with Xiaomi. However, in addition to its early water purifier products sold under the 'Xiami' brand, Yunmi has no other products approved by Xiaomi and Mijia, that is to say The products under the Yunmi brand, Xiaomi does not provide endorsements for them. This is why consumers who hold the value of millet products have lost their expectations after purchasing Yunmi products.
Leaving the most basic quality assurance and use value of home appliances, just relying on the concept of 'all-room interconnection', can Yunmi's IPO to the US be recognized by US stock investors? We will wait and see.